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Home My WebLink About2013-02-02 Special Workshop Packet.. Y{OUR} HOMRTOW N AGENDA CITY OF ANNA SPECIAL WORKSHOP CITY COUNCIL MEETING FEBRUARY 2, 2013 9:00 A.M. The City Council of the City of Anna will meet in Special Workshop Session on, Saturday, February 2, 2013, at 9:00 a.m. at 111 N. Powell Pkwy. (Hwy 5), City Hall Administration Bldg., Anna, Texas 75409 to consider the following items. 1. Call to Order 2. Roll Call and Establishment of Quorum. 3. Strategic Planning Workshop: The following items/issues will be discussed. No action will be taken on any item. Discussion at the meeting may be restricted to City Council members and City staff. 1. Presentation and Discussion regarding the development of a multi -year Strategic Plan for the City. 4. Adjourn. This is to certify that I, Natha Wilkison, City Secretary, posted this agenda at a place readily accessible to the public at the Anna City Hall and on the City Hall bulletin board at or before 5:00 p.m. on January 29, 2013. `2G'� �%it�2tGdot2 Natha Wilkison, City Secretary 1. The Council may vote and/or act upon each of the items listed in this agenda. 2. The Council reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered necessary and legally justified under the Open Meeting Act. 3. Persons with a disability who want to attend this meeting who may need assistance should contact the City Secretary at 972 924- 3325 rivo working days prior to the meeting so that appropriate arrangements can be made. 02-02-13 CC Special Workshop Agenda.doc 1 Posted 01-29-13 Talking Points Draft Of City of Anna Strategic Focus Areas and 5/10 Year Priorities During December 2012 retreat, Council reviewed and reaffirmed the Commitment and Strategic Vision statements. Process for gathering feedback Each Council member will visit with 3 people from different segments of the population. The visit should be a simple, short conversation (15-20 minutes). Start with the following statement: This is what we have chosen as strategic focus areas and priorities for the next 5 and 10 years. Then ask: • What is your reaction? • What would you like to add to it to make it better? Strategic Focus Area Attract Professional Jobs 5 Year (Or Less) Picture 10 Year Picture The following priorities were identified: The following priorities were identified: • Create plan/strategy to bring fiber to Anna • Hospital (Next major North hospital in using a Revenue Model (high Anna) priority/short-term goal) Significant -sized professional companies • Professional medical plaza/ER (IT, medical, fiber) • Research degrees, determine what is needed for talent/skill pool The above priorities were chosen from the full list The above priorities were chosen from the full list below: below: • Focus on attracting businesses that have Significant -sized professional companies professional employees (IT, medical, fiber) • Bring fiber to Anna • Office/professional buildings • Professional medical plaza/ER • F.T.C. (fiberto the curb) roll out, business • Municipalities should view high-speed areas first, but residential areas are likely broadband as a utility. Water, electric, where more revenue will be generated. trash pickup are all considered must -have (Work -from -home professionals and utilities for business and residential areas. home -based businesses are part of this Reliable/high throughput Internet access is topic) a must. Anna should have fiber in place • Plans for a business district and have an F.T.C. plan in action • Attract businesses thattailortowards • Work with and court tech business and talent/skill pool degrees professional jobs to look at Anna • Hospital (Next major North hospital in • Research degrees, determine what is Anna) needed for talent/skill pool Strategic Focus Area Curb/Aesthetic Appeal 5 Year (Or Less) Picture 10 Year Picture The following priorities were identified: The following priorities were identified: • Complete revamp of 455/75 (High priority) • Improved, cleaned up roadways to exits • Parks and Green Spaces • Roadway green space/entry features • Downtown District • City -owned sites (purchase and • Community Functions rehab/repurpose cheap, unused, rundown properties) as leverage to attract more business The above priorities were chosen from the full list The above priorities were chosen from the full list below: below: • Working hard to drive business to Anna, • Businesses approaching us • Signage to welcome people • Improved roadways to exits • Finishing out Parks project • Cleanup of Highway 5 • Downtown District • Develop roadway green space and entry • Continue to develop parks features (i.e. Richardson and Park Cities) • Abate old, run-down buildings • City -owned retail development sites • Community functions (concerts, fairs, (purchase and rehab of cheap, unused, festivals) rundown properties) as leverage to attract • Amphitheater more business • Complete revamp of 455/75 City -owned data center (purchase and • Downtown District, making good progress rehab of cheap, unused, rundown properties) as leverage to attract more • Fiber infrastructure business Strategic Focus Area Downtown Redevelopment 5 Year (Or Less) Picture The following priorities were identified: 10 Year Picture The following priorities were identified: • More development on Highway 5 and 4t" • Construction of two-way couplet Street that has look and feel of a • Completed renovations of downtown revitalized downtown buildings • Continue renovations of downtown • Full "Park &Play" downtown scene. buildings Enough options (food/entertainment/ • Multiple anchor sites in place, foundation retail/services) to give visitors aone-stop of a "Park &Play" downtown taking shape atmosphere • Improve drainage and runoff • Remodeled and rebuilt sidewalks, parking, • Policy on redevelopment/incentive and empty lots Strategic Focus Area Retail Development Plan 5 Year (Or Less) Picture 10 Year Picture The following priorities were identified: The following priorities were identified: • Become re -familiarized with the • Dynamic plan review (is it still working?) Comprehensive Plan • Watch mix of business sizes (encourage • Plan for where things will go and what small and big business) things will look like • Develop policy on incentive package • Develop strategy on how to implement Buxton Study (to direct recruitment/marketing) The above priorities were chosen from the full list The above priorities were chosen from the full list below and from additional discussion: below and from additional discussion: • Legitimate progress made, anchor sites in • xZ over 5 year status. Once in motion, the place or right around the corner Retail Development Plan should take care • Plan for where "Big Box" retail will go- of itself. Retailers will have been have anchor established scrambling to put in B&M sites within • Not sure, economy to dictate Anna • Active recruitment "Sales Rep" • Focus on maintaining mix of "Big Box" and • Active recruitment/plans local (small) retail • Mixed use, large development • Active recruitment Strategic Focus Area Marketing the Assets and Opportunities 5 Year (Or Less) Picture 10 Year Picture The following priorities were identified: The following priorities were identified: • Create Citizen Tasl< Force to develop • Implemented "brand"/word-of-mouth is "brand" ideas working • What is Anna? (identify and implement "brand") • USP/unique The above priorities were chosen from the full list The above priorities were chosen from the full list below and from additional discussion: below and from additional discussion: • Worlc vigorously to entice retail and • Big retail and wholesalers, more tech jobs technology businesses • Something bigger than the Glowfest • Entice small businesses also • Implemented "brand" that is doing the • Obtain a state designation work for us • USP/unique • Refocus campaign on progress of recent • Proactively "brand" Anna ourselves (rather years, new horizons for the next ten years than letting others/outside "brand" us) • Word-of-mouth ("brand" is working for • What is Anna? (identify and implement Anna) "brand") • Use the realtors, actively pursue • Focus marketing campaign on what makes Anna great now, with commentary on where Anna is headed (reassess current logo) • Create Citizen Task Force to develop "brand" ideas • Create strategy for how to go about "branding" Anna (proactive approach) Strategic Focus Area Diverse Housing Stock 5 Year (Or less) Picture The following priorities were identified: • Integrated approach, not a segmented community • Mid -level housing (retain starter homeowners by offering next step up homes) The above priorities were chosen from the full list below and from additional discussion: • Mid -level housing • More developers/builders like Bloomfield - active • Acquire strategic lands to build on • Integrated approach, not a segmented community • Bring more developers • Multifamily/apartments that hourly workforce can afford 10 Year Picture The following priorities were identified: • Community assets to retain current residents • Balanced housing communities (encompassing all levels- apartments, entry-level, mid -level, high -end) • More gated/golf course communities • Multifamily built • Improve East side of Highway 5 • Reevaluate the plan developed in the first 5 years Strategic Focus Area City Facilities Plan 5 Year (or Less) Picture The following priorities were identified 10 Year Picture The following priorities were identified: • Temporary P&Z location • New City Hall • Land acquisition • Explore options within the downtown area to locate city facilities/hall (short-term goal) The above priorities were chosen from the full list below and from additional discussion: • P&Z building and location • Identify land for new facilities (focus on downtown with downtown architecture) • Land acquisition • Tal<e bids for future city buildings and acquire properties • Maybe land- Anna needs to progress city facilities/infrastructure at the right time. 5 years is too soon. The above priorities were chosen from the full list below and from additional discussion: • Progressive City Hall built • Community center (no barn) • Move into new facilities • Bonds for city/court house • New City Hall • Acton plans • Possibly new City Hall. Dependent on size/growth of city departments/staff