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CDC
MEETING AGENDA
ANNA COMMUNITY DEVELOPMENT CORPORATION
AND
ANNA ECONOMIC DEVELOPMENT CORPORATION
Thursday, November 7, 2019 at 6:00 p.m.
INC-CUBE BUILDING, CONFERENCE ROOM
312 N. POWELL PARKWAY, ANNA, TEXAS
The Anna Community Development Corporation and the Anna Economic Development
Corporation will conduct a meeting at 6:00 p.m. on Thursday,November 7 2019 at the
Inc -Cube Building, Conference Room, 312 N. Powell Parkway, to consider the following
items:
1. Call to Order, Roll Call and Establishment of Quorum.
2. Invocation and Pledge.
3. Citizen Comments. Persons may address the Board of Directors on items not
on the agenda; please observe the time limit of three (3) minutes. Members of
the Board cannot comment on or deliberate statements of the public; except
as authorized by Section 551.042 of the Texas Government Code.
4. Consider/Discuss/Act on approving minutes from the October 3, 2019 CDC and EDC
Meeting.
5. Consider/Discuss/Act on a Resolution authorizing an expenditure of funds for
marketing the City of Anna through BISNOW.
6. Director's Report
A. Bylaws Update
B. Newsletter
C. Downtown Master Plan
D. Business appreciation event update
E. December and January Meeting Dates
F. ICSC Red River States Conference & Deal Making
G. Inc -Cube Update
H. Harvest Fest
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The
Corporation reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever
it is considered necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this
meeting and who may need assistance should contact the City secretary at 972-924-3325 two working days prior to the
meeting so that appropriate arrangements can be made.
7. Hold an Economic Development Strategic Plan Workshop.
8. CLOSED SESSION (exceptions):
A. Deliberate regarding the purchase, exchange, lease or value of real
property. (Tex. Gov't Code §551.072) possible property acquisition;
possible land sale/purchase;
B. Consult with legal counsel on matters in which the duty of the attorney
to the governmental body under the Texas Disciplinary Rules of
Professional Conduct of the State Bar of Texas clearly conflicts with
Chapter 551 of the Government Code (Tex. Gov't Code §551.071);
C. Discuss or deliberate Economic Development Negotiations.-
(1) To discuss or deliberate regarding commercial or financial information
that the Board of Directors has received from a business prospect that the
Board of Directors seeks to have locate, stay, or expand in or near the
territory of the City of Anna and with which the Board is conducting
economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business
prospect described by subdivision (1). (Tex. Gov't Code §551.087) Anna
Business Park Property; potential retail and medical projects.
9. Reconvene into open session and take any action on closed session items.
10. Receive reports from staff or Board Members about items of community interest.
items of community interest include. expressions of thanks, congratulations, or
condolence; information regarding holiday schedules; an honorary or salutary
recognition of a public official, public employee, or other citizen (but not including a
change in status of a person's public office or public employment); a reminder about
an upcoming event organized or sponsored by the governing body; information
regarding a social, ceremonial, or community event organized or sponsored by an
entity other than the governing body that was attended or is scheduled to be
attended by a member of the governing body or an official or employee of the
municipality; and announcements involving an imminent threat to the public health
and safety of people in the municipality that has arisen after posting of the agenda.
11. Adjourn.
This is to certify that 1, Joey Grisham, Economic Development Director, posted this agenda
at a place readily accessible to the public at the Anna City Hall and on the City Hall bulletin
board at or before 6:00 p.m. on Nove be , 2019.
J y r' ham, Economic Development Director
IMPORTANT LEGAL NOTICE: The Corporation may vote andlor act upon each of the items listed in this agenda. The
Corporation reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever
it is considered necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this
meeting and who may need assistance should contact the City Secretary at 972-924-3325 two working days prior to the
meeting so that appropriate arrangements can be made.
A:ilLna �Tnna
CDC *EDC
Item No. 4
CDC/EDC Agenda
Staff Report
Meeting Date: 11.7.2019
Staff Contact: Joey Grisham
AGENDA ITEM:
Consider/Discuss/Act on approving minutes from the October 3, 2019 CDC and
EDC Meetings.
SUMMARY:
STAFF RECOMMENDATION:
Approve the minutes from the October 3, 2019 CDC and EDC Meetings.
ATTACHMENTS:
1. October 3, 2019 CDC and EDC Meeting Minutes
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Stan Carver, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
�THE CITY a Anna
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, October 3, 2019 at 6:00 pm
Inc -Cube Building, Conference Room
312 N. Powell Parkway, Anna, Texas 75409
CDC Board Members Present: Anthony Richardson, Stan Carver, Bruce Norwood, Rocio
Gonzalez, Raul Hernandez, Michelle Hawkins, Doris Pierce. Others present: Joey Grisham
(Economic Development Director), Taylor Lough (Economic Development Manager), Clark
McCoy (CDC/EDC Legal Counsel), Lee Miller (City Council Member)
1. Call to Order. Roll Call and Establishment of Quorum.
The meeting was called to order by Anthony Richardson, Board President, at 6:09 p.m.
2. Invocation and Pledge.
Invocation and pledge of allegiance led by Anthony Richardson.
3. Citizen Comments.
There were no citizen comments.
4. Hear a presentation from Simply Floor It! (CDC)
Andrea Henry was present to provide a quarterly update to the Board as requested. She
stated that she met with the Collin County Small Business Development Center staff who
provided her with recommendations and ways to cut costs and will be meeting with them
again soon. Andrea also stated that she is attending some training sessions to hear about
ways to improve efficiencies and provide faster quotes. Joey Grisham said that he and
Taylor Lough were working on a form for Andrea to provide future numbers and updates.
Lastly, Board members expressed their thanks for the updates and reiterated their support.
5. Consider/Discuss/Act on approving the annual agreement with the Greater Anna
Chamber of Commerce for Fiscal Year 2020. (CDC)
Joey Grisham reminded the Board that the Greater Anna Chamber of Commerce provided
a presentation to the Board at their July 11'h Special Called Meeting. The changes to the
annual agreement included ensuring the CDC has space at events, two teams at the golf
tournament, providing an annual report, and the ability for the Executive Director to assist
the CDC on an as needed basis. Executive Director Kevin Hall will be assisting Joey
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Stan Carver, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
Grisham to staff the CDC's booth at the ICSC event in early January. Two payments will be
made to the Chamber this year in order to assist them with planning events throughout the
year. The first payment in October will cover Harvest Fest, the Christmas Parade, Annual
Banquet, and Golf Tournament. The second payment will occur in January for the July
Fireworks.
Next year staff will work with the Chamber to further review and update the agreement to
reflect more of a service agreement. Kevin Hall explained that the current contract is event -
based. It takes many volunteers and at least three months to plan each event. The Chamber
holds their strategic planning every three years. The vision for the future is for the City of
Anna to plan and host the community events, which would allow the Chamber to focus more
on business retention, small business issues, and networking.
Michelle Hawkins stated the contract does not currently include social / online media. Kevin
explained the event page on the website and event page on Facebook include the CDC as
the presenting sponsor. Michelle Hawkins asked for clarification as the contract requires the
"adequate insurance." Kevin Hall explained that the Chamber has general liability insurance.
Michelle Hawkins asked about changing the inclement weather section, which currently
states not rescheduling is a breach of contract. Clark McCoy explained there needed to be
a requirement to ensure the organization tries to have the event and/or reschedule. Kevin
Hall explained that the Christmas Parade was cancelled last year, but the portions of the
event that could continue did. The golf tournament was cancelled due to weather years ago,
but food was still provided, and teams were given passes to golf at their leisure later.
Stan Carver made a motion on behalf of the Community Development Corporation to
approve the annual agreement with the Greater Anna Chamber of Commerce for Fiscal
Year 2020. Anthony Richardson seconded the motion. All were in favor. The motion passed.
6. Consider/Discuss/Act on approving a resolution amending the CDC Bylaws.
Joey Grisham explained that the Board appointed a committee to review the CDC Bylaws.
There were changes proposed in early 2019, and it was determined by the Board at that
time to wait until new members could provide input. The committee met three times and
ultimately was able to reduce several pages by eliminating duplicative and outdated
language. Clark McCoy explained a proposed edit that would allow the CDC to not
participate in competitive bidding if the project is adopted by the City Council. State law does
not require CDCs and EDCs to participate in competitive bidding.
Michelle Hawkins made a motion on behalf of the Community Development Corporation to
approve a resolution to amend the CDC Bylaws. Bruce Norwood seconded the motion. All
were favor. Motion passed.
7. Consider/Discuss/Act on approving a resolution amending the EDC Bylaws.
Joey Grisham explained that the EDC bylaws mirror the proposed CDC bylaws, but with
references to the Type A Corporation.
Bruce Norwood made a motion on behalf of the Economic Development Corporation to
approve a resolution amending the EDC Bylaws. Doris Pierce seconded the motion. All were
in favor. Motion passed.
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Stan Carver, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
8. Consider/Discuss/Act on approving minutes from the September 9, 2019 CDC Special
Meeting.
Doris Pierce made a motion on behalf of the Community Development Corporation to
approve the minutes from the September 9, 2019 CDC Special Meeting. Rocio Gonzalez
seconded the motion. All were in favor. The motion passed.
9. Consider/Discuss/Act on approving minutes from the September 9, 2019 EDC Special
Meeting.
Doris Pierce made a motion on behalf of the Economic Development Corporation to approve
the minutes from the September 9, 2019 EDC Special Meeting. Rocio Gonzalez seconded
the motion. All were in favor. The motion passed.
10. Consider/Discuss/Act on resolution authorizing a budget amendment for an
expenditure for the Inc -Cube Renovation Project. (EDC)
Joey Grisham explained that staff has determined a more approximate cost of the
renovation project since the August budget was approved by the Board. A request for
proposals is out for competitive bids. The President and Vice President are welcome to sit
in on the sealed bids.
Stan Carver made a motion on behalf of the Economic Development Corporation to approve
a resolution authorizing a budget amendment for an expenditure for the Inc -Cube
Renovation Project. Michelle Hawkins seconded the motion. All were in favor. Motion
passed.
11. Consider/Discuss/Act on a resolution authorizing an expenditure for the design and
production of marketing materials and promotional items. (CDC)
Joey Grisham explained that several items were competed during the last fiscal year
regarding marketing materials in preparation for the NTCAR event. This funding will allow
staff to order folders, banners, and a professional PowerPoint template. The next event that
staff is preparing for is the ICSC Red River States event. Stan Carver clarified the
PowerPoint template will be created by a graphic designer
Stan Carver made a motion on behalf of the Community Development Corporation
approving a resolution authorizing an expenditure not to exceed $12, 500 for the design and
production of marketing materials and promotional items. Bruce Norwood seconded the
motion. All were in favor. Motion passed.
12. CLOSED SESSION (exceptions):
A. Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov't Code §551.072) possible property acquisition; possible land
sale/purchase;
B. Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct
of the State Bar of Texas clearly conflicts with Chapter 551 of the Government
Code (Tex. Gov't Code §551.071); Discuss contract concerning Revolving Loan
Fund; promotional contract.
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Stan Carver, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
C. Discuss or deliberate Economic Development Negotiations:
(1) To discuss or deliberate regarding commercial or financial information that the
Board of Directors has received from a business prospect that the Board of
Directors seeks to have locate, stay, or expand in or near the territory of the City
of Anna and with which the Board is conducting economic development
negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov't Code §551.087) Anna Business Park
Property; potential retail and medical projects.
Bruce Norwood made a motion for the Community Development Corporation at 7:26 pm to
enter closed session. Rocio Gonzalez seconded the motion. All were in favor. Motion
passed.
13. Reconvene into open session and take any action on closed session items.
Stan Carver made a motion to reconvene into open session at 8:42 p.m. Anthony
Richardson seconded the motion. All were in favor. Motion passed.
No action was taken.
14. Consider/Discuss/Act on a resolution authorizing an expenditure for a Business
Appreciation Lunch. (CDC)
Joey Grisham explained that the City Strategic Plan included an item to hold a Business
Appreciation Event as part of a developing business retention program. Joey explained
there would be a presentation from the city on current economic and infrastructure projects.
Taylor Lough explained staff had partnered with the Hurricane Creek Rotary Club. Stan
Carver explained the Rotary Club typically had 30 attendees of various industries. Taylor
and Joey stated that the intent of the event is to provide updates, provide an overview of the
CDC/EDC role in the community, hear feedback, and establish a relationship with existing
businesses. Stan noted that there would be a need to post a notice of possible quorum.
Bruce Norwood made a motion on behalf of the Community Development to approve a
resolution authorizing an expenditure, not to exceed $1,000 for a Business Appreciation
Lunch. Rocio Gonzalez seconded the motion. All were in favor. Motion passed.
15. Consider/Discuss/Act on a resolution authorizing an expenditure for a Developer
Invitation Event. (CDC)
Joey Grisham explained that staff is evaluating a developer's forum at Hurricane Creek. This
would be an opportunity for interested groups to tour the area and learn more about
available land and opportunities in Anna. The goal over time is to offer a few events a year
for targeted groups: one for developers, one for realtors, etc. Anna has received good
publicity recently and the intent is to keep the city at the forefront. Stan Carver explained he
was willing to assist. Anthony Richardson echoed Stan's comments.
Doris Pierce made a motion on behalf of the Community Development Corporation
approving a resolution authorizing an expenditure not to exceed $2,000 for a developer
invitation event. Stan Carver seconded the motion. All were in favor. Motion passed.
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Stan Carver, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
16. Director's Report
A. Report on current corporate financial status —Discussion Only
Joey explained that the report ends August 31, 2019. The city's new fiscal year began
October 1st so the next meeting will include a yearend report.
17. Discuss Economic Development Strategic Plan.
Joey Grisham explained that Jason Claunch, the consultant hired to assist in the
development the Economic Development Strategic Plan, could not attend the meeting but
sent documents and a questionnaire in preparation for next month's meeting on November
7th at 6:00 p.m. in the Inc -Cube Building Conference Room.
18. Receive reports from staff or Board Members about items of community interest.
Items of community interest include: expressions of thanks, congratulations, or condolence;
information regarding holiday schedules; an honorary or salutary recognition of a public
official, public employee, or other citizen (but not including a change in status of a person's
public office or public employment); a reminder about an upcoming event organized or
sponsored by the governing body; information regarding a social, ceremonial, or community
event organized or sponsored by an entity other than the governing body that was attended
or is scheduled to be attended by a member of the governing body or an official or employee
of the municipality; and announcements involving an imminent threat to the public health
and safety of people in the municipality that has arisen after the posting of the agenda.
Joey Grisham shared that Harvest Fest will be held Saturday, October 2611 from Noon to
6:00 p.m. at Slayter Creek Park.
Stan Carver shared that there is a Young Entrepreneurs group meeting at Breaking Free
Coffee on the second and fourth Thursdays from 5:30 p.m. and 7:30 p.m. High school and
first year college students as well as business owners are welcome to attend, network, and
share ideas.
Stan Carver and Bruce Norwood shared the Anna High School Football team is doing well
and Michelle Hawkins shared the Anna Middle School football team is also doing well.
19. Adjourn.
Anthony Richardson made a motion to adjourn the meeting at 9:17 pm. Stan Carver
seconded the motion. All were in favor. Motion passed.
APPROVED: ATTESTED:
Anthony Richardson Rocio Gonzalez
President of CDC Secretary of CDC
A:ilLna �Tnna
CDC *EDC
Item No. 5
CDC/EDC Agenda
Staff Report
Meeting Date: 11.7.2019
Staff Contact: Joey Grisham
AGENDA ITEM:
Consider/Discuss/Act on a Resolution authorizing an expenditure for marketing the
City of Anna through BISNOW.
SUMMARY:
BISNOW is a group that focuses heavily on commercial real estate and provides
multiple forums/events, platforms, and other ways to get in front of real estate
decision makers. Several EDCs and Cities in the DFW region work with BISNOW
including McKinney, Allen, Frisco, The Colony, Sachse, Prosper, Dallas, Burleson,
and others. Event sponsorships include being able to have a booth presence, logo
placed on all marketing materials, and ability to hand items out. BISNOW also
offers a custom content piece that targets certain segments and allows you to track
performance and who is reading. This tool would allow for us to continue our goal
of marketing Anna on a wider scale.
STAFF RECOMMENDATION:
Approve a Resolution authorizing the Economic Development Director to execute
an agreement with BISNOW for marketing and promotional media for economic
development purposes subject to legal approval of final form and to charge the
CDC's promotional line item an amount not to exceed $12,000 in the FY 2019-
2020 budget.
ATTACHMENTS:
1. BISNOW PowerPoint/Calendar of Events
2. Resolution
BISNOW
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
BOSTON
2020 Forecast
1. Construction & Development
2. Future of the Seaport (P)
1. Affordable Housing
2. Boston Suburbs & 128 Belt
1. New England Healthcare (FD)
2. Hotel Summit
Life Sciences (P)
New England Multifamily (FD)
Industrial & Logistics
1. Architecture & Design
2. Power Women Series
Boston State of the Market
Student Housing & Higher Education
1. Office (FD)
2. Future of Cambridge
2021 Forecast & Political Impact on CRE
2020 NORTHEAST REGION
NEW JERSEY
Office
Gold Coast
State of the Market
Construction & Development
Industrial & Logistics
DICE New Jersey (Data Centers)
Multifamily
NEW YORK
1. Future of Construction & Development
2. Hospitality
1. CRE Tech
2. NYC Legislative Forecast: Rent Stabilization &
Climate Mobilization Act
1. Industrial & Logistics (L)
2. LIC, Brooklyn & Queens
1. BMAC Tri-State (Multifamily) (FD) (P)
2. How to Make Money in CRE in 2020
1. Workplace of the Future (L)
2. Connecticut State of the Market
Architecture & Design
1. Power Women Series (S)
2. Long Island State of the Market
3. DICE Northeast (Data Centers)
Affordable Housing
1. Finance Summit (FD) (P)
2. Harlem & Bronx
NYC Life Sciences
1. NYC State of the Market (FD)
2. Tri-State Healthcare (L)
2021 Forecast & Political Impact on CRE
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
PHILADELPHIA
Neighborhood Series: N Delaware
Capital Markets & CRE Finance
Office
1. Neighborhood Series: Philly Suburbs
2. Neighborhood Update
State of the Market
BASH East (Student Housing) (FD)
Hotels & Restaurants
Camden OR Allentown
Healthcare (HD)
Multifamily
Industrial & Logistics
2021 forecast
2020 NORTHEAST REGION
PITTSBURGH
Pittsburgh State of the Market
Pittsburgh Multifamily
Office
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
BALTIMORE
1. State of the Market
2. Bait -Wash Industrial & Logistics
Neighborhood Series: Howard
County
Neighborhood Series: Bait County
Multifamily
Affordable Housing
2020 MID -ATLANTIC REGION
MARYLAND VIRGINIA WASHINGTON DG
Neighborhood Series: Tysons Senior Housing
1. Construction and Development
2. Sports & Entertainment
1. Neighborhood Series: NE DC
1. DC Region Affordable Housing (S)
2. Mid -Atlantic Healthcare
3. Capital Markets & CRE Finance
1. DICE East (Data Centers) (FD) Solar and Sustainability
2. NoVa Office Summit
Neighborhood Series: Bethesda Neighborhood Series: Loudoun (S)
(S)
Neighborhood Series: Downtown Neighborhood Series: Prince
George's County (S)
2021 Forecast
Future of Montgomery County
State of the Market (P)
Neighborhood Series: Alexandria Architecture & Design
Richmond State of the Market 1. Super Schmooze (S)
2. State of Office (P)
Neighborhood Series: Fairfax BLIS East (Hotel Summit) (FD)
County
1. BMAC East (Multifamily) (FD) (P)
Neighborhood Series: Arlington 2. Downtown DC and The New Urban
Core
Neighborhood Series: Southeast DC
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
2020 SOUTHEAST REGION
ATLANTA CHARLOTTE
Construction & Development:
Major Projects
1. North Fulton
2. DICE Southeast (Data
Centers) (FD)
Capital Markets & CRE Finance Multifamily Boom!
Office of the Future
State of the Market (HD)
1. Central Perimeter
2. Hotel Summit State of the Market
Aerotropolis
1. Restaurant Development and
Placemaking Healthcare
2. Future of Gwinnett
BMAC Southeast (Multifamily)
(FD) Construction &Development
Industrial & Logistics
Industrial Southeast (HD)
2021 forecast Office
RALEIGH
Office
Multifamily
Raleigh/Durham State of the
Market
Construction & Development
NASHVILLE
Office
Hospitality & Tourism
State of the Market
Multifamily
Healthcare
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
ORLANDO
Orlando Healthcare
Orlando Multifamily
Orlando State of the Market
2020 FLORIDA REGION
JACKSONVILLE SOUTH FLORIDA TAMPA
1. Future of Wynwood and
Allapattah
2. Fort Lauderdale State of the
Market
Architecture and Design Tampa State of the Market
Healthcare
1. Capital Markets & CRE Finance
2. Hotel & Tourism
3. Construction & Development
Power Women Multifamily
Caribbean and Latin American Future of St Petersburg
Hospitality & Tourism
The Future of NMB & Aventura
Jacksonville State of the Market South Florida State of the Market
Office
1. Miami's Urban Core
Neighborhoods
2. BMAC Florida (Multifamily) Healthcare
(FD)
3. Palm Beach County State of the
Market
1. Industrial & Logistics
2.2021 Forecast
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
DALLAS 1 FORT WORTH HOUSTON
2020 TEXAS REGION
AUSTIN
Industrial DFW
Architecture & Design
1. Neighborhood Series:
m
Downtown
LAJ
Healthcare South (FD) (P) Austin State of the Market
LL_
2. Neighborhood Series: 121
Corridor North
1. Senior Housing
4
2. BMAC DFW (Multifamily) (FD)
Neighborhood Series: Downtown,
3. DICE South (Data Centers)
Midtown & EaDo
(FD)
rx
2. Dallas State of the Market
Neighborhood Series: Beyond the
1. Neighborhood Series: West Houston
d
CBD - New Development Frontiers
y,
1. Neighborhood Series: Deep
1. State of the Market
Q
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2. Neighborhood Series: State of Fort
2. Fort Worth State of the Market
Bend
Z DFW Lodging Industrial & Port of Houston
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Neighborhood Series: 380 Boom
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Healthcare
Office
Construction & Development
1. Creative Office & Workplace
1. Neighborhood Series: Montgomery
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of the Future (FD)
County
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2. Architecture & Design
2. BMAC Houston (Multifamily) (FD)
1. Neighborhood Series: Alliance
r
Texas
Future of The Heights & Montrose
Student Housing
o
Areas
2. Power Women
1. Neighborhood Series: Uptown
Boom!
Capital Markets & CRE Finance
Neighborhood Series: Future of
g
Z
2. Neighborhood Series: Platinum
Downtown
Corridor
L?
w
Capital Markets & 2021 Forecast
Power Women
0
SAN ANTONIO
San Antonio State of the Market
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
-Z 1 2020 Forecast
2020 MIDWEST & TORONTO REGION
CHICAGO
m
1. Cannabis Real Estate
u1
LL_
2. Senior Housing
s
1. Creative Office
a
2. St. Patty's Day Schmooze
x
1. Industrial & Logistics
d
2. Future of the Suburbs
CINCINNATI
::-IConstruction & Development Cincinnati State of the Market
Z Chicago State of the Market (HD)
r
Chicago Lodging
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x
Repositioning & Adaptive Re -Use
Q_
1. Property Management & Amenitization
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Healthcare (HD)
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1. Capital Markets & CRE Finance
2. BMAC Midwest (Multifamily) (FD)
Ca
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CRE Tech & Blockchain
DETROIT
Detroit State of the Market
Adaptive Re -Use
Neighborhood Series: Corktown
Hospitality & Entertainment
L:Lunch Full -Day
HD: 2020 MIDWEST & TORONTO REGION
Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
MILWAUKEE MINNEAPOLIS TORONTO
Iu.i Construction &Development Multifamily Development & Highrise Condo Living
s I4 Industrial & Logistics
� Id
Twin Cities Healthcare State of the Market
z
r
CS
I 1. Power Women (S)
Milwaukee State of the Market Twin Cities State of the Market
co 2. DICE (Data Centres)
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c� State of Office &Workplace of the Future
0
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Ca
w Construction & Development
O
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
m IW
s I4
2020 DENVER & PHOENIX REGION
DENVER
2020 Kick -Off: Hottest Neighborhoods to Watch
=I
Creative Office
a
Denver Hotel Forum
1. Industrial & Logistics
2. State of the Market (HD)
3. Summer Kick -Off Schmooze (S)
r
Power Women (S)
C� 1. DICE (Data Centers)
2. Mixed Use & Future of Denver
w Multifamily & Affordable Housing (HD)
cry
r
1. Construction & Development
2. Healthcare
0
2
L?
w 2021 Forecast
0
PHOENIX
Office
1. DICE Southwest (Data Centers) (FD)
2. Senior Housing & Assisted Living
1. Industrial & Logistics
2. Healthcare
State of the Market
Multifamily
FD: Full -Day
HD: Half -Day
L: Lunch
S: Schmooze (Cocktail)
P: Premium
LOS ANGELES
-Z I Cannabis CRE
2020 SOUTHERN CALIFORNIA
ORANGE COUNTY
m IL" Multifamily (P) Construction and Development Hospitality
= I 1. Hospitality (HD)
4 2. Arts District
3. Beverly Hills Triangle
tY
ii Capital Markets & CRE Finance State of the Market
Q
SAN DIEGO
::-IState of the Market Future of North County
i1. Architecture & Design
2. Healthcare (FD) State of the Market
1. State of Office (HD) (P)
2. South Bay
=I
cm
Industrial & Logistics Power Women Series
Q_
1. Modular Construction Summit (HD) (P)
Construction & Development
c
2. State of the Valley
r
1. BMAC West (Multifamily) (FD)
2. Culver City
Healthcare & Life Sciences
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PLEASE DIRECT ALL INQUIRIES REGARDING THIS PROPOSAL TO:
Adam Keith, Dallas Sales Manager I adam.keith(a)bisnow.com 1469.865.9865
SETTING THE STAGE
Let's recap the key details you have shared so far about this program.
MARKETS
Dallas
National
YOU ARE LOOKING TO TARGET
JOB TITLES
Owners/Developers
CFOP's and HR of corporations
ASSET CLASSES
Office Space
Industrial
Multi family
YOU WANT TO ACCOMPLISH
Utilize Bisnow's on & offline platforms to inform and educate the CRE industry as to how Anna EDC has fantastic affordable housing with great
schools to attract workers for relocating companies. Connect Anna executives to such owners via organic introductions at Bisnow events, thus
leading to increased business development and measurable return on investment for Anna EDC
WE ARE GOING TO KNOCK THIS OUT OF THE PARK.
The following presentation outlines the Bisnow capabilities that match your marketing objectives. At the end I'll tie
it all together into a proposal with all of our specific recommendations.
We are recommending a three pronged approach to this campaign which includes utilizing both Bisnow's Custom
Content Team, and Live Event Series to do three things:
Use Bisnow's Custom Content Team to increase brand awareness and understanding of Anna EDC core
capabilities & competitive advantages within the CRE industry.
Use Bisnow's digital platform as a form of radar, identifying potential targets and leads for the cultivation
of new relationships.
Use Bisnow's live event platform to facilitate introductions to those that match Anna EDC client type,
including but not limited to both leads and qualified leads generated via Bisnow's digital offering.
Let's dive in.
WE HAVE LISTENED.
We know what you're going through, and are here to help.
The expectations for marketers are changing as often as the media landscape itself, and the days of anecdotal, warm -and -fuzzy ROI measurement are
gone forever. We've had the pleasure of working with thousands of CRE marketers over the years and while each company is different, everyone is
working to accomplish a combination of the same goals. So, we've evolved as well. Bisnow has become a complete marketing platform comprised of
specific event + digital advertising offerings that are geared toward the specific goals that our clients need to accomplish.
Brand Awareness
Thought Leadership
Traffic Generation
Lead Generation
Lead Activation
X X X X X X X X
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X
X
X
X
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Whatever your goals and whatever the expectations are for your marketing efforts, we've got you covered:
• Looking to create increased visibility for your brand? Leverage our Looking to prove to your colleagues that you're reaching the right
display advertising capabilities to maximize viewership. people? We'll tell you, down to the individual, who's clicking on
• Looking to showcase thought leadership and promote specific personnel everything you do with us.
on your team? Get them speaking on our panels and being interviewed by Need all of the above? Let us build a customized plan that checks off all
our industry -leading content team. the boxes for you.
• Looking to drive traffic to your new -and -improved website? Use our
Morning Briefs to generate more clicks than you'll know what to do with.
OUR MISSION IS SIMPLE
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00 MORE BUSINESS.
Bisnow is not just the largest and most effective news + events platform in the industry, we are also the
most data -driven and transparent with performance stats. We think globally while effectively connecting
the industry hyper -locally.
Digital 615,000
Subscribers
Number of cities 46
we publish in
Average attendance 250+
for Full Day Events
Number of events 330
planned for 2019
Tickets Sold 64,500
in 2018
Number of countries
we publish in 4
Average attendance for 300+
Morning Day Events
Predicted attendee 70,000+
total for 2019
BISNOW
NATIONAL AUDIENCE BY INDUSTRY
OWNPR / DEVELOPER
RIVATE EQUITY 16.80%
CRE BROKER 1 5. 7 5 %
CONSTRUCTION/ 1 2.90%
ENGINEERING
BANKING ACCOUNTING 11.40%
LAWFIRM/LEGAL
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SERVI
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SERVCONSULTIICES
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Z•70% ESTATE BROKER RESIDENTIAL AL
1.90% OTHERVICE
PROVIDER
1.60% TITLE INSURANCE
BISNOW
NATIONAL AUDIENCE BY JOB TITLE
VP/AVP/EVP/SVP 22.30%
DIRECTOR 1 8.40 %
ASSOCIATE
17.90%
MANAGER /
MANAGING DIRECTOR
14.1 0%
/ EXECUTIVE
PRINCIPAL /
11.80% PARTNER/
SHAREHOLDER
7.60% ANALYST
5.20% REAL ESTATE AGENT
3.90% FOUNDER/OWNER
BISNOW
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SALES SUITE OPENING TIMES
Monday to Friday: 10:00 - 18:00
Saturday 10:00 - 17:00
Sunday 10:00 - 16:00
+44 (0)20 7637 0800
sales@goodluckhope-com
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Bisnow produces nearly 350 events each year, attended by 70,000 executives in 46 different markets. Simply
.put, ourevents are the most effective venue in CRE to create relationships and generate deals.
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BOOTH & COMMERCIAL
SPONSORSHIPS
BOOT4 PACKAGE
• 6-foot marketing table in the networking area of the event; you're free to setup
signage, marketing materials, giveaways, anything else you'd like!
• Your Company logo, linked to your website, on all remaining digital event
marketing and promotions. Bisnow sends event announcements 1-3 times per
week to all subscribers in a given market
• Gracious Thank You from our emcee, recognizing your company's participation
on -microphone in front of all of the attendees
• Option to distribute marketing materials on every seat in the room prior to the
panel portion of the event
• Attendee list with Name, Company and Job Title of all attendees
• 3 complimentary tickets to the event
COMMERCIAL PACKAGE
All elements of the Booth Sponsorship PLUS one of these:
• The event emcee delivers a 45-60 second on -microphone message in front of
the entire audience, promoting your firm, who should do business with you, and
what they should know about you; we make this impactful and sincere; these
are very popular and always sell out
OR
• If you have a professional 45-60 second video, we will run it on the event screen
via projector, in front of the entire audience at the event, immediately prior to
one of the panels
BRAND AWARENESS / LEAD GENERATION / LEAD ACTIVATION
SPEAKING SPONSORSHIPS
All elements of the Booth Sponsorship PLUS one of the below. -
MODERATOR PACKAGF
An expert from your company Moderating a panel, with significant input
into discussion topics, themes, and speaker invites
PANELIST PACKAGF
Your expert to participate as a Panelist, driving the conversation on peer
level with the rest of the Panel
REMARKS FROM THE PODIUM PACKAGE
Your expert to deliver a 7-10 minute Remarks from the Podium address
to the audience, TED Talk style presentation
Additional benefits included in the above:
• Your speaker's headshot along with your company logo linked to your
company website on all pre -event promotion; Bisnow sends event
announcements 1-3 times per week to all subscribers in a the market
• 5 complimentary tickets to the event
• Photo and mention of each participant in Bisnow's Post -Event
Coverage, distributed to the entire Bisnow subscriber list of that market
BRAND AWARENESS / THOUGHT LEADERSHIP / LEAD GENERATION / LEAD ACTIVATION
RAW SPACE SPONSORSHIP
WE HOST A BISNOW EVENT IN YOUR RAW, SHELL, or VACANT PROPERTY
Excellent Marketing! Build Excitement Around Your Property! Bring Hundreds of Real Estate People into Your Building!
TURN KEY Event Execution
• We prepare a detailed event execution plan for you and your
team, so you know the plan
We cover all costs and event logistics including catering, party
rentals, chairs, tables, audio, visual, staging, and staffing
Bisnow Coordination Team oversees all execution
Pre Event Promotion for your Property
• We promote the event using all of our arts, sciences, and digital
publishing techniques; the goal is to pack the room with the right
people
• Your property details and company logo get top billing position
on the event page
• Your speaker's headshot and bio on all event invitations and pre
event promotion
• We send you customized branded emails you can use to
promote the event to your lists and invite your clients an
On -Site Promotion for your Executives and Leasing Team
• You get 1 Panelist or Moderator position on the event for the property
owner, or the broker/leasing team
• Someone from leasing can give welcoming remarks, plugging the
property and teasing lease opportunities
• You can offer tours of the building and its available spaces
• Option for Bisnow emcee to host a raffle or give-away — anything
creative to collect business cards
• Additionally, any signage, collateral may be setup throughout the
space and in the networking area
• Company logo on mobile agenda day of the event, along with a
thank -you from our emcee
• 20 complimentary tickets ($2,000 value)
Post -Event Promotion
• Bisnow to publish post -event coverage of the event with pictures and
mention of your property
• We publish the coverage to our
• Receive attendee list of everyone who registered for the event
(name/company/job title)
f
DIGITAL MARKETING
Bisnow engages with millions of industry leaders online. You may think of us as an event business, but your
customers are on our website, reading our articles and receiving our emails every -single -day We are the
leading digital marketing platform for commercial real estate.
BISNOW.COM GROWTH
Our website a powerhouse of industry leading content that your customers rely on to do their jobs.
30
25
0
2014
BISNOW WEBSITE TRAFFIC
2015 2016 2017
Thought we were just an events company?
Prior to 2014 we kinda were... but not anymore.
Bisnow.com generates 25,000,000+ page views in
a calendar year, and traffic is consistently growing
more than 25% year -over -year.
Our digital content and mailings create an
unparalleled opportunity for you to engage with your
most desired audience throughout the entire year.
Whether you are looking to generate more targeted
leads or amplify an upcoming announcement,
Bisnow has the digital reach to support any
2018 marketing objective.
We are a serious, influential journalism outlet with a LOT of website traffic.
Turner Construction, Bloomberg Execs
Indicted In Construction Bid -Rigging
Scheme
BISNOW
2
Sink Or Swim: Industry Leaders On
Surviving The Grueling Early Days Of
Working In CRE
BISNOW
3
Meet Nick Weber: From Working Out
Of A Starbucks To A $3.313 Portfolio In
2 Years
BISNOW
4
Trump Forming Committee To Direct
Federal Funding Into Opportunity
Zones
SPONSORED BY COHNREZNICK
5 CohnReznick Opportunity Zones:
Guidance Has Arrived! Important
Perspectives To Consider Regarding
The New Guidelines. Watch This
Webinar On Demand
MORNING BRIEF ADVERTISING
The Morning Brief is our most popular news offering in each of the markets where it is
published. Commercial Real Estate professionals of all types rely upon Bisnow Briefs as
both an important part of their morning ritual, and the best way to stay updated on the
top industry news. Briefs are published every business day, or once weekly, and offer
open rates (and click -through -rates) not available anywhere else in the Commercial Real
Estate market.
LEAD & FOOTER AD PLACEMENTF
500x400 banner units are prominently displayed at the top and bottom of each brief
mailing, book marking the listed content as the user scrolls through each morning.
SPONSORED LINKS
Sponsored links consistent perform and drive engaged users directly to your website.
Your sponsored links are visibly called out with an orange highlight and displayed within
the list of top articles that make up the content of each Brief mailing.
Additional information on sponsored links is available on the next slide.
BRAND AWARENESS / TRAFFIC GENERATION / LEAD GENERATION
SPONSORED LINKS IN BRIEFS
DELIVERABLES
• Client sends Bisnow a URL to digital content they have created.
• Bisnow's team provides feedback as needed regarding the Headline
• Content could include, but is not limited to:
used in the News Brief
• Research Reports
• The piece of content is published in the designated Morning Brief
• Case Studies
once.
• White Papers
• Client Portal accessibility: For the duration of your campaign, you
• E-Books
will be able to track live performance analytics (impressions, click-
• Blog Posts
through -rates, open -rates) and download lead lists including the first
• Videos
name, last name, company, and job title of readers who clicked on
• Client sends a preferred Headline for the URL to link to, with
your ads.
Bisnow's team being on -hand to make recommendations and
suggestions as needed.
• Bisnow then includes the Headline linked to the designated URL
as one of the "Things You Need to Know This Morning" in the
chosen Bisnow Morning Brief Email.
THOUGHT LEADERSHIP / TRAFFIC GENERATION / LEAD GENERATION
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Our digital capabilities reach beyond traditional advertising and also leverage our editorial engine.
We produce top quality custom content for clients and then distribute it to your ideal audience.
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CUSTOM CONTENT OVERVIEW
WHAT IS CUSTOM CONTENT?
• Custom Content is how we take your expertise and turn it into
content that helps our readers do business
• We build a Custom Content package for you based on your target
geographies, audience segments, and campaign duration
• We'll make your content interesting and super helpful to our
readers, so they know who you are, and what you do
• We make it really easy to get in touch with you
• You track the performance of your articles with us, in real time, and
get lots of visibility into who is reading your content
OUR CUSTOM CONTENT PROCESS
1. We build a Custom Content package for you based on the markets
you want to reach, the audiences you want to educate with you
content, and the time period of the campaign
2. We hold a planning call to identify the topics where your expertise
will be most helpful to our audience
3. We publish each Custom Content piece in 3 places: the agreed on
Morning Brief, Newsletter, and on the Bisnow website
4. The pieces live on your blog on our website and will benefit from our
tagging and our web traffic
EXAMPLE SPONSORED BLOGS
• CBRE NYH Tri-State Bloa
• Google Fiber Fiber Blog
• Baker Tilly Bloa
BRAND AWARENESS / THOUGHT LEADERSHIP / LEAD GENERATION
H—ca Global Real Estate Firm
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selected 74K SF at River North ;ned from the bottom up. To acquire the
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BISNOW
CONTENT PROGRAM OPTIONS
INDUSTRY CONVERSATION
An interview with experts on a particular current event, trend, topic, or
industry impacting commercial real estate. The article should be a
commentary on recent events in CRE and should touch on topical
issues raised by Bisnow's editorial team. See example +
EDUCATION
An article, with or without an interview component, that provides insight
and information on industry best practices, new products on the
market, and new incentives for property owners (i.e. filing property
taxes, successful mergers and acquisitions, energy efficiency
incentives, etc.). One of our most product facing options.
See example +
SLIDESHOW
A series of photos and captions that highlights an idea, trend or
product.
Great for clients with many photographs. See example +
An extended, curated conversation with a company thought leader(s)
on CRE current events.
Great for Clients with general insights about topics/markets.
See example +
SPEAKER SPOTLIGHT
A mini, five -question interview highlighting a particular speaker or
moderator before a Bisnow event. (100-word intro, 5 published
questions). See example +
LISTICLI
An aggregated, Buzzfeed-style list showcasing the best of topics,
products, and properties within a particular category. Listicles can also
be education pieces, aggregating the top best practices for solving an
industry problem.
Can be education oriented and good for clients with very focused
category of things (more detailed than Q&A. See example +
Quiz
An interactive page where viewers can test their knowledge on CRE-
related current events and well-known information.
Very valuable for common knowledge concepts about industry trend or
market. See example +
REPURPOSED CONTENT
An article based on a piece of newsworthy or relevant content that the
client previously produced for their own website. The client receives a
byline on Bisnow for the article. Content should not be a press release.
See example +
BRAND AWARENESS / THOUGHT LEADERSHIP / LEAD GENERATION
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We provide our clients access to real-time performance analytics on every campaign. Not just how many
people are reached, but detailed data and demographics on that exact audience.
REACH BY INDUSTRY
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REACH BY COMPANY
June 1, 2016 - June 9, 2018
Impressions Mill Clicksill
i18 6.988
Website Yiews Leatlt
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AUDIENCE BREAKDOWN
Newsletter 590
Msrnieg6rief 3,657
Wekads 5,775
owner / lue toper 1201 GHHE
CRE Bmker1108Cushman &Wakefield00
Banking /Financial996Colliers Intemalional47
Private Equity42942
Law Firm 1 Legal Berkadia41
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CLIENT PORTAL OVERVIEW
As utilization of digital products has advanced and evolved, it's not
enough anymore to simply point to impression counts and click -
through rates to measure ROI from marketing engagements. That's
why Bisnow built the first real-time platform in Commercial Real Estate
Media for stats and analytics, as well as for lead generation. For any
campaign of any size, Bisnow's "Client Portal" is an industry -leading
means of measuring impact and ROI.
WHAT IS THE CLIENT PORTAL?
For the duration of this campaign, Company will be able to track live
analytics and performance stats in their Client Portal, and have access
to downloadable lead generation reports with the Name, Company,
and Job Title of readers who clicked on their links.
WHAT DOES THE CLIENT PORTAL STORE?
• STATS: open rates, impression counts, views, unique views, clicks
within article, average time spent on each article, and more
• LEADS: downloadable lead lists including First Name, Last Name,
Company, and Job Title of everyone who clicks!
CLIENT PORTAL FEATURES
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CONTENT
Lists all Custom Content articles and
Morning Brief In -Text Links, with
performance stats specific to each
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SETTINGF
Includes URL and Access Code to your
Client Portal to share internally at your
company.
April 24, 2015 - April 24, 2018
Impressions Publication Clicks
6,305
website4iews Leads
-1429011 6,621
AUDIENCE BREAKDDWN
Newsletter 3,907
Morning Brief 3,703
website 4,1B7
Apr 23
EVENTS
Lists all event sponsorships. In this section,
clients can manage their complimentary
tickets, view the event page, and download
attendee lists (available starting 48 hours
before event date).
IMAGE ADS
Lists all Image Ads, with performance stats
specific to each placement.
DASHBOARD
Stats summary page.
IMPRESSIONS
Number of people who viewed your content, but
didn't necessarily click on it.
PUBLICAI ION CLICKS
Number of people who clicked on your content.
WEBSITE VIEWS
Impressions that we're only viewed from the
website. This number does not include
impressions from the Morning Brief.
LEADS
If everyone that clicked the content were
subscribers, then the "Publication Clicks" and the
"Leads" would be the same, but since everyone
that clicks our content is not necessarily a
subscriber, the views are higher than the leads.
DOWNLOAD LEADS
Aggregate list of anyone who clicks your content
or links. Lead lists including First Name, Last
Name, Company, and Job Title.
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PROPOSAL FOR ANNA EDC
We are obsessed with delivering for our clients and have put together a custom proposal that has one goal:
Helping you do more business.
CUSTOM PACKAGES & PRICING
Program Term: 1/1/20 - 12/31/20
ANNA EDC PRICING
EVENT Booth Sponsorship
EVENT Commercial Sponsorship
EVENT Panel Sponsorship
DIGITAL Custom Content Piece
DIGITAL Redeployment of Custom Content Piece with Morning Brief In -text link
Proposal valid through 12/31/19
Per Unit
$3000
$4000
$6100
$5,000
$500
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO.
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING THE EXPENDITURE OF FUNDS WITH BISNOW
FOR MARKETING AND PROMOTIONAL MEDIA FOR ECONOMIC DEVELOPMENT
PURPOSES.
WHEREAS, the Anna Community Development Corporation (the "CDC") wishes to
expend funds for marketing and promotional media for economic development purposes
to target real estate developers, companies, and brokers.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1. Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2. Approval of Funding
The CDC hereby authorizes the Economic Development Director to charge the CDC's
promotion line item in an amount not to exceed $12,000 in the Fiscal Year 2019-2020
budget for marketing and promotional media for economic development purposes and
execute an agreement with BISNOW, subject to legal approval of final form.
PASSED AND APPROVED by the Anna Community Development Corporation this 7t"
day of November 2019.
APPROVED: ATTEST:
Anthony Richardson, CDC President Rocio Gonzalez, CDC Secretary
HE CITY OF
:iina
�* CDC
Item No. 6
CDC Agenda
Staff Report
Meeting Date: 11.7.2019
Staff Contact: Joey Grisham
AGENDA ITEM:
Director's Report
A. Bylaws Update
B. Newsletter
C. Downtown Master Plan
D. Business appreciation event update
E. December and January Meeting Dates
F. ICSC Red River States Conference & Deal Making
G. Inc -Cube Update
H. Harvest Fest
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
HE CITY OF
:iina
�* CDC
Item No. 7
CDC Agenda
Staff Report
Meeting Date: 11.7.2019
Staff Contact: Joey Grisham
AGENDA ITEM:
Hold an Economic Development Strategic Plan Workshop.
SUMMARY:
Jason Claunch with Catalyst Commercial will be here this evening to kick-off our
economic development strategic planning process.
STAFF RECOMMENDATION:
ATTACHMENTS:
1. Strategic Plan Focus Areas
2. Questions
Strategic Plan Focus Areas
1. What is the Mission for the Economic Development Corps?
2. What is the Vision for the EDC?
3. Values/Tenets
a. What are three words that you would use to describe Anna in 20 years?
b. What is one Outcome that needs to come from this process?
c. What is the most recent news about Anna that you remember?
4. Existing conditions
a. SWOT
i. What is Anna's biggest strengths for economic development?
ii. What is Anna's biggest weaknesses in terms of economic development?
iii. What is Anna's biggest opportunities to exceed economic development goals?
iv. What is Anna's biggest threats in achieving its vision?
b. Operational Structure
i. What changes would you make to the organizational structure of the economic
development corporations to make them more effective/strategic?
1. General Fund 1.25% (.25% is dedicated to streets)
2. EDC Type A None
3. CDC Type B .75 cent
5. Strategic Assets
a. What are Anna's greatest assets that need to be leveraged/amplified?
6. Marketing strategy
a. What is the best thing Anna could do to market the city/promote the EDC
b. What should we Start/Stop/Keep doing?
7. Rank the following Market Factors in terms of current quality (0 is N/A 10 is best)
a. Business friendly
b. Tax rate
c. Operating costsiiiii
d. Education (k-12)il
e. Transportation and connectivity
f. Quality of life (culture, recreation, neighborhood, other amenities)
g. Utility costs and availability
h. Real estate/construction costs viviiv i
i. Skilled workers'xx
j. White collar workers
k. Incentives
I. Labor costs
m. Cost of living
n. Data
o. Access to suppliers and partners
p. Training
q. Higher education
8. Benchmarks
a. Website Review-- www.opportunityannatx.com
b. Marketing Material
Marketing Factors:
1. Design
Relevant, Clean, Progressive
2. Attractive Visuals
Graphics, Maps, Photos, Summary
3. Contact
Updated contacts team
4. Social Media
Links available
5. Design
Adapt to multiple devices formats
1
6. Community profile
Data, statistics, Summary of SVPOD for each target
7. Target Industries
Sheets for each Target
8. Business Resources
Programs, Policies, Resources
9. Data and Reports
Demos, Dashboards, Documents
10. Site Selection Info
Property, site profile, external database
Rank Anna's current skills in the following and note additional organization/department who
leads/supports the function:
1. Business attraction
2. Marketing
3. Business Retention & Expansion (BRE)
4. Entrepreneurship
5. Small business assistance
6. Incentives - Incentive policy (380 for regulations), TIRZ for Downtown
7. Research & data
8. Advocacy & policy
9. Infrastructure (roads, water, sewer, data) TxDOT
10. Sites
11. Workforce
12. Talent attraction
13. Placemaking
14. Tourism
15. Promotion
16. K-12
17. Education
18. Arts/promotion
Other Priorities:
Downtown
Branding
Increasing land use/yield i.e. Mixed -use (including housing options and expansion)
Balanced economy (residential: business 90/10 to 70/30)
Regionalism
Quality developments
Activate p3 (city owned property)
From the City Budget regarding EDC...
Purpose / Description
The Anna Economic Development Corporation works to coordinate efforts to expand the city's business tax
base with a focus on creating primary jobs within the City of Anna FY 2019
Accomplishments
• Attended ICSC and NTCAR to build relationships with developers, brokers, and retailers interested in
locating in Anna
• Implemented Impact Data Source, a software tool to better formulate and evaluate the economic impacts
of a project/business locating in Anna
• Implemented Placer Al, a software tool that uses smartphone tracking data to help with business
recruitment
• Launched new online mapping tool that markets available commercial real estate
• Executed agreements for the Medical Campus at 75/455 and the new Holiday Inn Express
• Secured press coverage through the Dallas Business Journal and other news outlets
• Secured a listing broker for the Anna Business Park and posted the property on major online commercial
real estate databases
• Developed professional marketing materials such as a trade show booth, website, updated aerial maps,
brochures, promotional items, community photos, and a video of the Business Park
FY 2020 Objectives Goal: Growing Anna Economy
• Continue to market the City to prospective businesses and developers through trade shows and targeted
events and materials
• Continue to promote development of the Business Park to diversify the tax base and attract jobs to the
community
• Continue to review options for the Business Park entry sign and road design
• Complete Economic Development Strategic Plan
• Build and grow name recognition for the City of Anna through targeted marketing and business
recruitment
• Pursue targeted economic development consistent with the City's Strategic Plan
• Host trade show booth at ICSC, NTCAR and other targeted events to promote the Anna brand and build
relationships with prospective businesses, developers, and brokers
• Identify opportunities to build the professional workforce in Anna through partnerships with businesses
and educational institutions • Continue to promote community functions that foster civic pride and promote
our community identity through partnerships with GACC, Anna ISD, and other community organizations
• Continue to implement targeted marketing efforts
3
Additional Areas to Explore
• Use existing City Strategic Plan as guide —Grow Anna Economy, Dynamic Business Community and
a Vibrant Downtown sections
• Retail/Restaurants/Entertainment targets, especially around the US 75/455 area
1. Explore implications of lack of daytime population and how that affects restaurant/retail
success
a. Conduct a Market Analysis for hotels, multifamily, retail, targeted industry, quality
housing.
• Anna Business Park target
o Explore if CCRs support/fit this market?
• What incentives should be included in the policy manual for retail/restaurant/target
areas/corporate?
• What is Anna's brand and identity?
• What are relevant KPIs that are appropriate for Anna?
• What is needed to activate/serve as a catalyst for Downtown?
• What is working/mission in the overall marketing strategy?
• How does Anna compare in terms of competitiveness with the existing organizational
structure/staffing?
Other items for discussion:
• How best to utilize chamber?
• Infrastructure capabilities/deficiencies?
• Reputation in the development community
• How to replace funding for EDC?
SWOT
Strengths —young families, ample vacant land, good transportation access, US 75 frontage, strong
leadership and City team, explosive growth
Weaknesses —Identity and brand, reputation in the development community, lack of entertainment options,
lack of retail and restaurant options, bedroom community
Opportunities—SH 121, Collin County Outer Loop and SH 5 expansion, marketing campaign,
diversification of housing options, employment opportunities
Threats —competition, infrastructure to meet demand, new legislation
Key Current Projects
• Anna Town Center —anchored by Walmart at NEC 75/455(Chief Partners Development and
Edge Realty is leasing). Coming soon —Chick fila, Holiday Inn Express, Salsa Tex Mex, Starbucks,
Emergency Dept., and Whataburger.
• Standridge—NWC of 455/75. Looking to attract medical, retail, restaurants, and hotel. Just
broke ground on a 23,000-surgery center with a planned 40,000 sf medical office building and
future hospital.
• Anna Business Park —owned by EDC at the NEC of SH 5 and the Collin County Outer Loop. Carey
Cox is listing broker.
• Downtown —we will discuss more but CDC is having a Master Plan done
• New housing developments —Centurion American, Risland, and Tomlin Investments have properties
on the west side of 75. Centurion has over 300 acres and wants to do a mixed -use development
4
with a crystal lagoon, commercial, single-family, townhomes, and MF. Risland owns 3,000 acres in
Anna and Van Alstyne and are planning single-family, commercial, etc. Tomlin has 763 acres and
is planning over 2,300 homes, MF, townhomes, and a small amount of commercial.
THE CITY OF ANNA CITY STRATEGIC GOALS
1. Growing the Anna Economy
2. Creating a Sustainable Anna Community through Planned, Managed Growth
3. Making Anna a Great Place to Live
4. Having a High Performing, Professional City
THE CITY OF ANNA MISSION STATEMENT
The Mission of the Anna City Government is to provide exceptional city services and facilities in a
financially responsible and neighbor -focused way through a high performing, professional city team that
provides results in adding value to neighbors' lives.
THE CITY OF ANNA VISION STATEMENT
Anna in 2034 is a community of families that is safe and beautiful.
Anna in 2034 has a vibrant downtown, great housing opportunities and a dynamic business community.
Anna in 2034 is a fun community for all and has convenient mobility options.
THE PREMIER COMMUNITY IN COLLIN COUNTY!
THE ANNA TEAM C.A.R.E.S. (CORE VALUES)
1.
C = CREATIVE
2.
A = ACTION
3.
R = RESPONSIBILITY
4.
E = EXCELLENCE
5.
S = SERVE
Goal 1: Growing Anna Economy
1. Effective economic development that markets, finds prospects, closes the deal
2. Expand the commercial tax base
3. Increase jobs for neighbors
4. Develop Wal-mart outparcels with viable businesses
5. Have a buildout Business Park
6. Expanded medical and healthcare services (including clinic and outpatient surgical center)
7. Expand retail businesses
Value:
Jobs for neighbors
1. Ability to work near home (more efficient)
2. Anna reputation as "business friendly"
3. Protection of property values
4. Create a sense of business place
5. Convenience for eating and shopping
Opportunities
1. Work with Four Corner Development and US 75
2. Work with Chief Partners
3. Source tenants for the Business Park
4. Closing the "deal" and following through with LOI's
5. Partnering with the business community and community organizations for economic development
6. Tapping the potential for medical and healthcare business development
7. Getting Anna on the radar screens of restaurant and retail.
8. Land available for business development
9. Define role of city government in economic development
Challenges
1. Ineffective economic development operations and activities
2. Funding for ED
3. Competition from nearby communities
Actions:
1. Start ED Strategic Plan
2. Walmart outparcel development
3. Highway 455/75 Corner
4. Medical Campus
5. Business Park Development
b. Project Ranch Retail
7. Holiday Inn Express
8. Chamber of Commerce Performance Agreement
9. First Business Appreciation Event
10. Online real estate inventory
11. EDC Website
12. Development Forum
Future Actions:
1. EDC Incentives
2. Weekend destination plan
3. Sports tourism strategy
4. Economic marketing program
5. Movie theater
b. Community destination plan/strategy
7. Whse Distribution Center Attraction (Goal, Direction, City Action)
8. Collin County College Campus Development
9. City Brand
10. Project Sports Complex
11. Trade Show Strategy
Goal 2: Sustainable Anna community through planned, managed growth
1. Support ROI structure on new development
2. Develop Downtown
3. Support quality development
4. Support infrastructure
5. Support quality neighborhoods
Goal 3: Anna is a great place to live
1. Increase # of restaurants
2. Increase sports tourism
3. Increased marketing/programming
4. Increase # of retail
5. Support gateways
Goal 4: High performing, professional city
1. Written policies
2. First class tools
a. Align with brand
b. Website
c. Traffic
d. Subdivision/Development activity
e. Aerial
f. Trade Area
Tax Foundation, State Corporate Income Tax Rates and Brackets for 2077
ii Moody's Analytics, "U.S. Cost of Doing Business: An Update," Regional Financial Review, June 2077
"' US Energy Information Administration, Form EIA-826, Monthly Electric Sales and Revenue Report with State
Distributions Report (Table 5.6.A. Average Price of Electricity to Ultimate Customers by End -Use Sector)
'° Schooldigger.com
Craftsman 2077 National Construction Cost Estimator.
Land use via North Central Texas Council of Governments.
°" Costar — office overview
Under construction SF
Inventory SF
Construction Rate
Vacancy Rate %
Asking Rent $
°iii Costar — industrial overview
Under construction SF
Inventory SF
Construction Rate
Vacancy Rate ON
Asking Rent $
'X Percent working from home (ACS, Census Bureau)
X Emsi 2077.2; QCEW, non-QCEW, Self -Employed (Resident Worker data)
L
Anna Strategic Plan Guiding Questions #1
catalyst.
1. Mission
What is the Mission for the Economic Development Corps?
2. Vision
a. What is the Vision for the EDC?
3. Values/Tenets
a. what are three words that you would use to describe Anna in 20 years?
b. What is one Outcome that needs to come from this process?
c. What is the most recent news about Anna that you remember?
A. Existing conditions
a. SWOT
i. What is Anna's biggest strengths for economic development?
ii. What is Anna's biggest weaknesses in terms of economic development?
iii. What is Anna's biggest opportunities to exceed economic development goals?
iv. What is Anna's biggest threats in achieving its vision?
b. Operational Structure
i. What changes would you make to the organizational structure of the economic
development corporations to make them more effective/strategic?
5. Strategic Assets
a. What are Anna's greatest assets that need to be leveraged/amplified?
6. Marketing strategy
a. What is the best thing Anna could do to market the city/promote the EDC
b. What should we Start/Stop/Keep doing?
7. Rank the following Market Factors in terms of current quality (0 is N/A 10 is best)
Factor
0 - 10 (10 is best)
a. Business friendly
b. Tax rate
c. Operating costs (land costs, rent, utilities, ect)
d. Education Quality (K-1 2)
e. Transportation and connectivity
f. Quality of life (culture, recreation, neighborhood,
other amenities)
g. Utility costs and availability
h. Real estate construction costs
i. Skilled workers
j. White collar workers
k. Incentives
I. Labor costs
m. Cost of living
n. Data
o. Access to suppliers
p. Training
q. Access to Higher Education
8. What additional upgrades should the EDC do to create greater awareness of the organization
and opportunities?
9. Rank Anna's current skills in the following and note additional organization/department who
leads/supports the function:
Factor
0 - 10 (10 is best)
Lead Org./Dept.
a. Business attraction
b. Marketing
c. Business Retention &
Expansion (BRE)
d. Entrepreneurship
Anna Strategic Plan Guiding Questions #1
catalyst.
e. Small business assistance
f. Incentives - Incentive policy
(380 for regulations), TIRZ
for Downtown
g. Research & data
h. Advocacy & policy
i. Infrastructure (roads, water,
sewer, data) TxDOT
j. Sites
k. Workforce
I. Talent attraction
m. Placemaking
n. Tourism
o. Promotion
p. K-12
q. Education
r. Arts promotion
10. What are other priorities/outcomes that this strategic plan should focus on?
11. Other notes/comments?