HomeMy WebLinkAboutCDC-EDCpkt2021-06-03:iifia
OF
wCDC
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
THE CITY OF
nna
wEDC
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
MEETING AGENDA
ANNA COMMUNITY DEVELOPMENT CORPORATION
AND
ANNA ECONOMIC DEVELOPMENT CORPORATION
Thursday, June 3, 2021 @ 6:00 PM
The EDC/CDC of the City of Anna will meet at 6:00 PM, on June 3, 2021, at the Anna City
Hall, Located at 111 North Powell Parkway (Hwy 5), to consider the following items below.
1. Call to Order, Roll Call and Establishment of Quorum.
2. Invocation and Pledge of Allegiance.
3. Neighbor Comments.
Persons may address the Board of Directors on items not on the agenda; please observe
the time limit of three (3) minutes. Members of the Board cannot comment on or deliberate
statements of the public except as authorized by Section 551.042 of the Texas Government
Code.
4. Consider/Discuss/Act on approving minutes from the May 6, 2021 Joint
Community Development Corporation and Economic Development Corporation
Meeting. (CDC)
5. Consider/Discuss/Act on approving minutes from the May 6, 2021 Joint
Community Development Corporation and Economic Development Corporation
Meeting. (EDC)
6. Consider/Discuss/Act on electing a President. (EDC & CDC)
7. Consider/Discuss/Act on electing a Vice President. (EDC & CDC)
8. Consider/Discuss/Act on electing a Secretary. (EDC & CDC)
9. Consider/Discuss/Act on recommending the City Council approve the
conveyance of real property. (EDC)
10. Consider/Discuss/Act on a resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate
arrangements can be made.
11. Director's Report
a. Strategic Plan Update
b. March Financial Reports
C. March Sales Tax Report
12. Closed Session
a. Deliberate regarding the purchase, exchange, lease or value of real property. (Tex. Gov't Code §551.072)
possible property acquisition; possible land sale/purchase; Anna Business Park.
b. Consult with legal counsel on matters in which the duty of the attorney to the governmental body under
the Texas Disciplinary Rules of Professional Conduct of the State Bar of Texas clearly conflicts with Chapter
551 of the Government Code (Tex. Gov't Code §551.071); Grant program; Lease agreement and professional
services contract.
c. Discuss or deliberate Economic Development Negotiations: (1) To discuss or deliberate regarding
commercial or financial information that the Board of Directors has received from a business prospect that
the Board of Directors seeks to have locate, stay, or expand in or near the territory of the City of Anna and
with which the Board is conducting economic development negotiations; or, (2) To deliberate the offer of a
financial or other incentive to a business prospect described by subdivision (1). (Tex. Gov't Code §551.087)
Anna Business Park Property; potential retail and medical projects.
13. Reconvene into open session and take any action on closed session items.
14. Receive reports from staff or Board Members about items of community interest.
Items of community interest include: expressions of thanks, congratulations, or
condolence; information regarding holiday schedules; an honorary or salutary
recognition of a public official, public employee, or other citizen (but not including a
change in status of a person's public office or public employment); a reminder about an
upcoming event organized or sponsored by the governing body; information regarding a
social, ceremonial, or community event organized or sponsored by an entity other than
the governing body that was attended or is scheduled to be attended by a member of
the governing body or an official or employee of the municipality; and announcements
involving an imminent threat to the public health and safety of people in the municipality
that has arisen after posting of the agenda.
15. Adjourn.
This is to certify that I, Joey Grisham, Director, posted this agenda at a place readily accessible
to the public at the Anna City Hall and on the City Hall bulletin board at or before 5:00 p.m. on
May 28, 2021.
Joey Grisham, Director of Economic
Development
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate
arrangements can be made.
A:i
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FDC
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
P 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on approving minutes from the May 6, 2021 Joint
Community Development Corporation and Economic Development Corporation
Meeting. (CDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. May 6 2021 CDC EDC Joint Meeting Minutes
Officers:
Anthony Richardson, President
Bruce Norwood, Vice -President
Rocio Gonzalez, Secretary
ATHE CITY OF
nna
wCDC
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
Staff:
Joey Grisham, Economic Development Director
Taylor Lough, Economic Development Manager
THE CITY OF
nna
wEDC
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G R O U N D B R E A K I N G
P O S S I B I L I T I E S
Anna Community Development Corporation and Anna Economic Development
Corporation Regular Meeting Minutes
Thursday, May 6, 2021 at 6:00 pm
Anna City Hall, Council Chambers
111 N. Powell Parkway, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a regular meeting at 6:00 p.m. on Thursday, May 6, 2021 at the Anna City Hall Council
Chambers, 111 N. Powell Pkwy. Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of
Anna's website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Anthony Richardson, Bruce Norwood, Rocio
Gonzalez, Michelle Hawkins, Matthew Seago and Shane Williams. CDC and EDC Board
Members Absent: None. Others Present: Joey Grisham (Economic Development Director) and
Taylor Lough (Economic Development Manager)
1. Call to Order. Roll Call and Establishment of Quorum.
The meeting was called to order by Anthony Richardson, Board President, at 6:01 p.m.
2. Invocation and Pledge.
Invocation and Pledge of Allegiance were led by Anthony Richardson.
3. Citizen Comments.
None.
4. Consider/Discuss/Act on approving minutes from the April 1, 2021 CDC Meeting.
(CDC)
5. Consider/Discuss/Act on approving minutes from the April 1, 2021 EDC Meeting.
(EDC)
6. Consider/Discuss/Act on approving minutes from the April 5, 2021 Joint Planning and
Zoning Commission, Community Development Corporation and Economic
Development Corporation Meeting. (CDC)
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Bruce Norwood, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
7. Consider/Discuss/Act on approving minutes from the April 5, 2021 Joint Planning
and Zoning Commission, Community Development Corporation and Economic
Development Corporation Meeting. (EDC)
Bruce Norwood made a motion on behalf of the CDC and EDC to approve the minutes of
the April 1st Joint CDC and EDC Meeting as well as the April 51" Joint Planning and Zoning,
CDC and EDC Meeting. Shane Williams seconded the motion. All were in favor. Motion
passed.
8. Director's Report)
a. Sales Tax Update and Budget Report
Sales tax reports were included in the packet. The February sales tax revenue was
over 30 percent more than February 2020.
b. Strategic Plan Update
April was full of activity, including the Villages of Hurricane Creek Ribbon Cutting,
D CEO Commercial Real Estate Awards, and news articles. Taylor presented to
high school algebra students about projecting population growth. The Downtown
Master Plan was adopted and staff met with the Economic Development Director
in Celina to discuss downtown and industrial.
c. BR&E Update
Kevin Hall included an update in the packet of his efforts over the past month. The
Greater Anna Chamber of Commerce has also announced Kevin's resignation as
of May 171". Staff will meet with Kevin next week to establish transitioning business
retention and expansion efforts at least until an Interim or new President is
appointed.
d. Greater Anna Chamber of Commerce Annual Banquet
The Anna CDC is a sponsor. Please let staff know if you and a guest would like to
attend. The event will be held Saturday, May 22nd at the Anna High School at 6:00
p.m.
e. Downtown Master Plan Updates
The Plan was adopted by the City Council. Staff will be holding a stakeholder event
to keep everyone updated on the progress of the plan. The area will be rezoned.
Thank you to the CDC for funding this very important plan.
9. CLOSED SESSION (exceptions):
A. Deliberate regarding the purchase, exchange, lease or value of real property. (Tex.
Gov't Code §551.072) possible property acquisition; possible land sale/purchase;
Anna Business Park.
B. Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov't Code §551.071); Grant program; Lease Agreement and promotional
contract.
C. Discuss or deliberate Economic Development Negotiations:
(1) To discuss or deliberate regarding commercial or financial information that the
Board of Directors has received from a business prospect that the Board of
Directors seeks to have locate, stay, or expand in or near the territory of the City
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Bruce Norwood, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
of Anna and with which the Board is conducting economic development
negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov't Code §551.087) Anna Business Park
Property; potential retail and medical projects.
Bruce Norwood made a motion to enter closed session. Anthony Richardson seconded the
motion. All were in favor. Motion passed. CDC Board entered closed session at 6:25 p.m.
11. Reconvene into open session and take any action on closed session items.
Michelle Hawkins made a motion to reconvene into open session. Rocio Gonzalez
seconded the motion. All were in favor. Motion passed. The CDC reconvened into open
session at 7:15 p.m. No action was taken.
12. Receive reports from staff or Board Members about items of community interest.
Items of community interest include: expressions of thanks, congratulations, or condolence;
information regarding holiday schedules; an honorary or salutary recognition of a public
official, public employee, or other citizen (but not including a change in status of a person's
public office or public employment); a reminder about an upcoming event organized or
sponsored by the governing body; information regarding a social, ceremonial, or community
event organized or sponsored by an entity other than the governing body that was attended
or is scheduled to be attended by a member of the governing body or an official or employee
of the municipality; and announcements involving an imminent threat to the public health
and safety of people in the municipality that has arisen after the posting of the agenda.
Food Truck FRENDZY taking place in Slayter Creek Park Thursday evenings for the next 4
weeks. Citywide Garage Sale and shredding event next week. This week AISD had a
groundbreaking for the newest elementary school, Rosamond-Sherley.
13. Adjourn.
Shane Williams made a motion to adjourn the meeting at 7:18 pm. Anthony Richardson
seconded the motion. All were in favor. Motion passed.
APPROVED:
Anthony Richardson
President of CDC/EDC
ATTESTED:
Rocio Gonzalez
Secretary of CDC/EDC
A:i
HE CITY OF
na
W,'CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
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FDC
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
P 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on approving minutes from the May 6, 2021 Joint
Community Development Corporation and Economic Development Corporation
Meeting. (EDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. May 6 2021 CDC EDC Joint Meeting Minutes
Officers:
Anthony Richardson, President
Bruce Norwood, Vice -President
Rocio Gonzalez, Secretary
ATHE CITY OF
nna
wCDC
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
Staff:
Joey Grisham, Economic Development Director
Taylor Lough, Economic Development Manager
THE CITY OF
nna
wEDC
,i
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
Anna Community Development Corporation and Anna Economic Development
Corporation Regular Meeting Minutes
Thursday, May 6, 2021 at 6:00 pm
Anna City Hall, Council Chambers
111 N. Powell Parkway, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a regular meeting at 6:00 p.m. on Thursday, May 6, 2021 at the Anna City Hall Council
Chambers, 111 N. Powell Pkwy. Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of
Anna's website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Anthony Richardson, Bruce Norwood, Rocio
Gonzalez, Michelle Hawkins, Matthew Seago and Shane Williams. CDC and EDC Board
Members Absent: None. Others Present: Joey Grisham (Economic Development Director) and
Taylor Lough (Economic Development Manager)
1. Call to Order. Roll Call and Establishment of Quorum.
The meeting was called to order by Anthony Richardson, Board President, at 6:01 p.m.
2. Invocation and Pledge.
Invocation and Pledge of Allegiance were led by Anthony Richardson.
3. Citizen Comments.
None.
4. Consider/Discuss/Act on approving minutes from the April 1, 2021 CDC Meeting.
(CDC)
5. Consider/Discuss/Act on approving minutes from the April 1, 2021 EDC Meeting.
(EDC)
6. Consider/Discuss/Act on approving minutes from the April 5, 2021 Joint Planning and
Zoning Commission, Community Development Corporation and Economic
Development Corporation Meeting. (CDC)
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Bruce Norwood, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
7. Consider/Discuss/Act on approving minutes from the April 5, 2021 Joint Planning
and Zoning Commission, Community Development Corporation and Economic
Development Corporation Meeting. (EDC)
Bruce Norwood made a motion on behalf of the CDC and EDC to approve the minutes of
the April 1st Joint CDC and EDC Meeting as well as the April 51" Joint Planning and Zoning,
CDC and EDC Meeting. Shane Williams seconded the motion. All were in favor. Motion
passed.
8. Director's Report)
a. Sales Tax Update and Budget Report
Sales tax reports were included in the packet. The February sales tax revenue was
over 30 percent more than February 2020.
b. Strategic Plan Update
April was full of activity, including the Villages of Hurricane Creek Ribbon Cutting,
D CEO Commercial Real Estate Awards, and news articles. Taylor presented to
high school algebra students about projecting population growth. The Downtown
Master Plan was adopted and staff met with the Economic Development Director
in Celina to discuss downtown and industrial.
c. BR&E Update
Kevin Hall included an update in the packet of his efforts over the past month. The
Greater Anna Chamber of Commerce has also announced Kevin's resignation as
of May 171". Staff will meet with Kevin next week to establish transitioning business
retention and expansion efforts at least until an Interim or new President is
appointed.
d. Greater Anna Chamber of Commerce Annual Banquet
The Anna CDC is a sponsor. Please let staff know if you and a guest would like to
attend. The event will be held Saturday, May 22nd at the Anna High School at 6:00
p.m.
e. Downtown Master Plan Updates
The Plan was adopted by the City Council. Staff will be holding a stakeholder event
to keep everyone updated on the progress of the plan. The area will be rezoned.
Thank you to the CDC for funding this very important plan.
9. CLOSED SESSION (exceptions):
A. Deliberate regarding the purchase, exchange, lease or value of real property. (Tex.
Gov't Code §551.072) possible property acquisition; possible land sale/purchase;
Anna Business Park.
B. Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov't Code §551.071); Grant program; Lease Agreement and promotional
contract.
C. Discuss or deliberate Economic Development Negotiations:
(1) To discuss or deliberate regarding commercial or financial information that the
Board of Directors has received from a business prospect that the Board of
Directors seeks to have locate, stay, or expand in or near the territory of the City
Officers: Staff:
Anthony Richardson, President Joey Grisham, Economic Development Director
Bruce Norwood, Vice -President Taylor Lough, Economic Development Manager
Rocio Gonzalez, Secretary
of Anna and with which the Board is conducting economic development
negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov't Code §551.087) Anna Business Park
Property; potential retail and medical projects.
Bruce Norwood made a motion to enter closed session. Anthony Richardson seconded the
motion. All were in favor. Motion passed. CDC Board entered closed session at 6:25 p.m.
11. Reconvene into open session and take any action on closed session items.
Michelle Hawkins made a motion to reconvene into open session. Rocio Gonzalez
seconded the motion. All were in favor. Motion passed. The CDC reconvened into open
session at 7:15 p.m. No action was taken.
12. Receive reports from staff or Board Members about items of community interest.
Items of community interest include: expressions of thanks, congratulations, or condolence;
information regarding holiday schedules; an honorary or salutary recognition of a public
official, public employee, or other citizen (but not including a change in status of a person's
public office or public employment); a reminder about an upcoming event organized or
sponsored by the governing body; information regarding a social, ceremonial, or community
event organized or sponsored by an entity other than the governing body that was attended
or is scheduled to be attended by a member of the governing body or an official or employee
of the municipality; and announcements involving an imminent threat to the public health
and safety of people in the municipality that has arisen after the posting of the agenda.
Food Truck FRENDZY taking place in Slayter Creek Park Thursday evenings for the next 4
weeks. Citywide Garage Sale and shredding event next week. This week AISD had a
groundbreaking for the newest elementary school, Rosamond-Sherley.
13. Adjourn.
Shane Williams made a motion to adjourn the meeting at 7:18 pm. Anthony Richardson
seconded the motion. All were in favor. Motion passed.
APPROVED:
Anthony Richardson
President of CDC/EDC
ATTESTED:
Rocio Gonzalez
Secretary of CDC/EDC
A:i
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EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
R 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on electing a President. (EDC & CDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
A:i
HE CITY OF
na
W,'CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
'41,..
FDC
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
R 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on electing a Vice President. (EDC & CDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
A:i
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W,'CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
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EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
P 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on electing a Secretary. (EDC & CDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
A:i
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W"CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
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EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
R 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on recommending the City Council approve the
conveyance of real property. (EDC)
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As previously discussed, we've had some groups reach out regarding the
Police/Finance Building. With everyone in the building moving into the new City Hall
sometime around the end of 2021 or early 2022, the building presents an opportunity to
attract a commercial user into the building. To facilitate that process, we are
recommending that the City deed over the building to the EDC which has the ability to
lease to prospective commercial users.
STAFF RECOMMENDATION:
Recommend that the City Council approve the conveyance of real property.
ATTACHMENTS:
A:i
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R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
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EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
P 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Consider/Discuss/Act on a resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
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One of Cooksey Communication's recommendations from the Marketing and
Communications Strategy was to pursue a digital media campaign. They highly
recommended Gordon Law with Swimming Duck, LLC. Taylor and I met with Cooksey
and Swimming Duck to discuss their strategy and approach, and agree they are the
best group to provide digital media services. Included in the packet is the agreement
and the online media strategy.
STAFF RECOMMENDATION:
Approve the resolution.
ATTACHMENTS:
1. Marketing Resolution
2. Exhibit A
3. Anna CDC Letter of Agreement R2
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO.
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the "CDC") wishes to
expend funds for marketing and promotional purposes to provide digital media services.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1. Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2. Approval of Funding
The CDC hereby authorizes the Economic Development Director to execute a contract
attached hereto as Exhibit A for marketing, advertising, and promotional services and to
charge the CDC's promotional line item in an amount not to exceed $35,000 in the
Fiscal Year 2020-2021 for marketing and promotional services for community and
economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 3rd
day of Junex'x' 2021.
APPROVED:
ATTEST:
Anthony Richardson, CDC President Rocio Gonzalez, CDC Secretary
EXHIBITA
Online Media StrategyIF
June 2021 September
2021
Goal: Create awareness for the City of Anna, TX with commercial real estate brokers and business leaders in the
Dallas/Ft Worth area.
Strategy: Reach Commercial Real Estate brokers, Senior Vice Presidents, Executive Vice Presidents and Vice Presidents
in the Dallas/Ft Worth area. Because budget is limited, 2 weeks per month is suggested using the following tactics.
• LinkedIn will the be basis of the strategy, as this is where we can get the most granular with specific job titles. This
is also done on a CPC model, so we can estimate monthly clicks to the website.
THE CITY OF
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Contextual Targeting articles, publications, and blogs that contain Information about commercial real estate In the Ann
Dallas Ft. Worth area. wFDC
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
0 Device ID Targeting- Targeting specific commercial real estate companies in the Dallas Ft. Worth area.
LinkedIn
Reach your audience on the worlds largest professional network
LinkedIn is a
social network know
for 1326
interactions. Over 738 million people and 55 million companies use it
to showcase
tier skills, posts jobs,
and to
network.
97% of 1326 marketers utilize the platform as part of their content marketing strategy. LinkedIn is also the
#1 channel to distribute content and drives more traffic to 13213 blogs and sites than any other social
network.
Suggested Ads: Sponsored Content or Sponsored Messaging.
• Sponsored Content: Posts that have been boosted by a business and show up directly in a users feed. These
can be a single image, video, or carousel of images alongside copy and a URL. Viewers do not have to follow
a business to see its sponsored content.
• Sponsored Messaging: Short messages that are delivered to the inboxes of an audience. These can include
personalization macros.
Drive leads with lead generation forms. A link to the lead generation form replaces the URL in an ads call -
to -action. The forms are pre -filled with data from LinkedIn profiles and then submitted to the company. This
also allows for retargeting based on form submissions.
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P O S S I B I L I T I E S
Contextual Targeting
Engage an audience by showing them ads that resonate with the content they are already consuming.
Contextual Targeting looks at the category or keywords of the current page
someone is viewing and then serves them ads that are highly relevant to that content. Viewers
only see ads they're interested in, and you only serve valuable impressions to the right viewers. By
selecting specific topics and pairing them with the content on the website, your ads are likely to appear on
relevant publications, blogs and website.
We will do a mixture of keyword targeting and topic targeting and optimize to the best performing.
Content keywords: your ad gets placed when your target keywords match a website/publication's central theme.
For example: you run an ad to sell the City of Anna to businesses. You would target keywords like, Growing
Cities in Texas, top 10 fastest growing cities in Texas, Texas cities with big sales tax growth, North Texas cities
with large trade areas, etc.... (these are just suggestions and will need more direction from the client to make
sure we get the right keywords) Your ads would then show up in content relevant to those specific keywords.
Topic: Your ad is placed on a website when it matches the general theme of your chosen topic. This means we
will place ads on websites that have a heavy focus on commercial real estate and real estate development in the
Dallas/Ft Worth area.
THE CITY OF
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G R O U N D B R E A K I N G
P O S S I B I L I T I E S
Device IDTargeting
4
Through Device ID Targeting, we will build an audience by pulling devices from specific
commercial real estate firms in the Dallas Ft. Worth area. We can build on that with firms
outside of this area as well.
Once we grab these devices, we can retarget people seen at these locations with ads for The City of
Anna.
WHY IT WORKS:
Target people based on the locations they have been to
Your ad will reach the people most likely to convert. Targeting specific commercial real
estate firms, within a specific area, lets you know that your ads are being seen by the
right audience.
It's First Party Data
Target people based on their personal information, not information aggregated by a third -party data
provider. Geo: Dallas Ft. Worth and other cities that make sense.
ATHE CITY OF
nna
wFDC
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
Suggested Monthly Schedule
Monthly Budget $7,000
• LinkedIn: Estimated 292 clicks ($2,900; $9.93 CPC)
• Contextual Targeting: 183,333 impressions per month ($1,200; $6.55 CPM); estimated clicks
11168 (0.2% CTR)
• Commercial Real Estate location -based targeting: 215,000 impressions per month ($2,900;
$13.49 CPM)
• Performance reporting at the end of September, along with a foot traffic report
• Value added not included above
• 36,666 bonus impressions on LI
• 43,000 bonus impressions via location based targeting
Sub -Total: $28,000
TBD Dallas Business Journal / D CEO Digital: 2 000
Total: $30,000
ATHE CITY OF
nna
,1O.
G R O U N D B R E A K I N G
P O S S I B I L I T I E S
4&C -27 ;.$DtF
5wprnmingDuek, LLC
208 Ni3rth Marko! Strap!
bLtitR 425
Dalkas, Texas ?5202
LETTER OF AGREEMENT R2
May 27, 2021
Fswimming-duck.com
4h; -2) -40ti
5w,rnmin&Duek, LLQ
2138 Ni3rth Market Street
Suite 17.5
Dabr,. Texas 75202
Swimming Duck LLC ("Agency") will provide digital media planning, buying, optimization
and management services to the Anna Community Development Corporation ("Client")
beginning June 1, 2021. Specific services to be provide include but are not necessarily
limited to the following (see also attached Exhibit A, incorporated herein):
• Planning, negotiating, placing and managing the FY 2021 June -September and
the FY 2022 October -September media buys
• Expected media channels to include paid social (Linkedln) and display (contextual
targeting). Potential media channels could include specific digital publications
such as The Dallas Business Journal and D CEO. Email may also be considered.
Cooksey Communications will develop creative assets for all media platforms.
• As part of our media management services we will develop monthly media
performance reports which will be shared with Client and, pending Client's
availability, discussed in a monthly phone or Zoom call.
Agency will be compensated based on a commission equivalent to 10% of the monthly
billing as submitted to Client. Agency will assume responsibility for paying the media
directly under sequential liability terms. That is, Agency will be solely liable for payment
to the extent that proceeds have cleared from Client to the Agency. For sums owing
but not cleared to the Agency, the media will hold Client solely liable.
Client will be provided with estimates prior to final negotiation and placement of media
buys as authorized by Client. Any out of pocket expenses such as FedEx, copy, courier
services or similar charges Agency may, from time to time, pay directly on Client's
behalf will be invoiced to Client at net cost. Notwithstanding any provision of this
agreement, Agency will not incur any fees, expenses, costs or other amounts
(collectively "Expenditures") on behalf of Client and will not charge Client for an
Expenditure or other amount without Client's advance written approval of the
Expenditure or other amount.
Frsw i m im i n g- d u c k.lccc m
4h; -2) -40ti
5w,remin&Duek, LLQ
2138 Ni3rth Market Street
Suite 17.5
DaRar,. Texas 75202
Agency agrees to protect all proprietary and confidential information communicated toit
by Client using the same degree of care as Agency uses to protect its own confidential
information of a like nature, but no less than a reasonable degree of care. Client agrees
to expressly identify proprietary and confidential information as such at the time of
disclosure to Agency. Agency agrees to return to Client any written confidential
information given to Agency should either party terminate the relationship.
If the terms of this Agreement are agreeable to Client please sign and date below.
Gordon Law Joey Grisham
President Director
Swimming Duck, LLC. Anna Economic Development Corporation
May 27, 2021 Date:
Prswimming-duck.com
A:i
HE CITY OF
na
W,'CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
'41,..
FDC
R 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
Strategic Plan Update
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Im"11101590§1111115,11111
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
1. May MONTHLY ED Strategic Plan Update (1)
Economic Development
Strategic Plan Highlights
May 2021
• Hired and prepared for onboarding of Economic
Development Intern, Nathaniel Johnson who will start
Monday, June 7th
• "Big Dreams Built Here" Ad selected for Platinum
Hermes Award
• Front page story of Dallas Business journal
• Applied for IEDC Award for Brochure/Map
• Met with Chamber Board leadership to offer support
• Met with Cook Children's
• Finalizing LOI for Business Park
Me s re bles
May 2021
Real Estate Broker/
Developer Meetings: 10
Business Park Prospect
Meetings: 8
Construction /Architectural
Meetings: 4
Newsletter Subscribers: 217
Website Users: 770 (16.8%
decrease)
Website Pageviews: 1,304
(22.3% increase)
Google Searches: 1,83S
New LinkedIn Followers:
46 (390 total)
A:i
HE CITY OF
na
W,'CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
'41,..
FDC
P 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
March Financial Reports
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. EDC Mar 2021 Financials
2. CDC Mar 2021 Financials
IIm"111►1590§w071
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
90-826-5350
90-826-5491
90-826-5499
90-826-5530
90-826-5800
90-826-5853
90-826-6209
90-826-6210
90-826-6212
90-826-6303
90-826-6703
90-826-6708
90-826-6722
90-826-6735
90-826-6753
90-826-6755
90-826-6780
90-826-6781
90-826-6782
90-826-6783
90-826-6799
90-826-6901
90-826-6931
90-826-9800
EDC Income Statement
For Period Ending 3/31/2021
Current on
Activity YTD Activity
3/31/2021
Revenues
Rental
920,77
6,836.26
Gain on sales of Assets
-
-
Miscellaneous Revenue
-' 213,63
213.63
Interest Revenue
19043.56
Transfers in
-
Other Financial Source from Notes Payable
Total Revenues
1,134.40
8,093.45
Expenses
Other Supplies - Misc.
Clothing Supplies
Postage
Maint. & Repair - Buildings
Contract Services
IT Support Services
Insurance - Property & Liability
Promotion Expense
Legal Expense
Audit Expense
Electricity
Gas - Natural/Propane
City Utilities Water/Sewerrrrash
Telephones - Pagers
Other Services - Misc.
Construction in Progress
Land & Improvements
Transfer Out
..1,814.76.1
324.00
382.50
251,36
94,02
156,56
450.00
5,624.33
1,050.00
972.00
2,482.50
1,627.82
519.16
936.81
Total Expenses 3,023.20 13,662.62
Net Income/Loss (11888.80) (59569.17)
EDC Income Statement
For Period Ending 3/31/2021
Current Month
Activity YTD Activity
3131 /2021
Revenues
90-826-5350
Rental
920,77.
6,836.26
90-826-5491
Gain on sales of Assets
-
90-826-5499
Miscellaneous Revenue
213.63 ,
213.63
90-826-5530
Interest Revenue
15043.56
90-826-5800
Transfers in
-
90-826-5853
Other Financial Source from Notes Payable
-
Total Revenues
1,134.40
8,093.45
Expenses
90-826-6209
Other Supplies - Misc.
-
90-826-6210
Clothing Supplies
-
-
90-826-6212
Postage
-
90-826-6303
Maint. & Repair- Buildings
450.00
90-826-6703
Contract Services
,11814.76.
51624,33
90-826-6708
IT Support Services
-
90-826-6722
Insurance - Property & Liability
1,050.00
90-826-6735
Promotion Expense
90-826-6753
Legal Expense
i 324,00.
972.00
90-826-6755
Audit Expense
382.50
25482.50
90-826-6780
Electricity
': 251,36 <
1,627.82
90-826-6781
Gas - Natural/Propane
94.02 '..
519.16
90-826-6782
City Utilities Water/Sewer/Trash
-
90-826-6783
Telephones - Pagers
;. 156.56.
936.81
90-826-6799
Other Services - Misc.
-
-
90-826-6901
Construction in Progress
-
90-826-6931
Land & Improvements
-
-
90-826-9800
Transfer Out
_
Total Expenses
3,023.20
13,662.62
Net Income/Loss
(11888.80)
(57569.17)
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CDC Income Statement
For Period Ending3/31/2021
Current Month
Activity
YTD Activity
3/31/2021
Revenues
89-825-5225
Sales Tax Revenue - General
127079.74
537,677.87
89-825-5329
Donations
36,00
75.00
89-825.5499
Miscellaneous Revenue
-
89-825-5530
Interest Revenue
623.98
3,469.24
89-825-5800
Transfers in
-
89.825-5840
Bond Proceeds
Total Revenues
127,739.72
541,222.11
Expenses
89-825-6101
Salaries
71086,40.:
43,312.04
89-825-6114
Payroll Taxes -City Part FICA
$42,12 :
3,530.28
89-825-6121
Health Insurance
97.42
584.52
89-825-6125
TMRS Retirement
11004,85
6,552.13
89-825-6126
Unemployment
_
89-825-6127
Workers Compensation
184.54
89-825-6129
Miscellaneous Payroll
-
89-825-6208
Office Supplies
221.42
326.01
89-825-6209
Other Supplies -Misc.
354.62
1,097.23
89-825-6210
Clothing Supplies
_
69-825-6212
Postage
1420
89-825-6299
IT Supplies
_
89-825-6700
Economic Development Grant Expense
_
89-825-6703
Contract Services
19087,00.:
93,964.50
89-825-6710
Travel/Tralning Expense
301.18
1,176.18
89-825.6722
Insurance -Property & Liability
3,500.00
89-825-6731
Public Notices - Advertising
-
89-825-6735
Promotion Expense
30,062.00
36,334.50
89-825-6753
Legal Expense
584.50.
10151.50
89-825-6755
Audit Expense
382,50 .
2,482.50
89-825-6756
Engineering
_
89-825.6761
Dues, Publications, Permits & Licenses
1,12327.
1,917.26
89-825.6783
Telephones - Pagers
89.825-6789
Debt -Service Principal
225,000.00
89-825-6790
Interest Expense
-
53,867.50
89-825-6795
Bond Fees
89-825-6799
Other Services - Misc.
700 o0
46,400.00
89-825-6901
Construction In Progress
_
89-825-6911
Machinery & Equipment
_
89-825-6931
Land & Improvements
_
89-825-8900
Other Financing Use- Debt Refundings
_
89-825-9800
Transfers Out
_
Total Expenses
61,547.28
521,394.89
Net Profit/Loss 66,l92.44 19,827,22
CDC Income Statement
For Period Ending313112021
Revenues
89-825-5225 Sales Tax Revenue - General
89-825-5329 Donations
89-825-5499 Miscellaneous Revenue
89-825-5530 Interest Revenue
89-825-5800 Transfers in
Current on
Activity YTD Activity
3/31/2021
12T079,74 537,677.87
36,00 75.00
3,469.24
89-825-5840
Bond
Proceeds
Total
Revenues
127,739.72
541P222.11
Expenses
89-825-6101
Salaries
T086.40
43,312.04
89-825.6114
Payroll Taxes -City Part FICA
542,12
3,530.28
89-825.6121
Health Insurance
97.42-
584.52
89-825-6125
TMRS Retirement
1,004.85
6,552.13
89-825-6126
Unemployment
_
89-825-6127
Workers Compensation
184.54
89-825-6129
Miscellaneous Payroll
_
89-825-6208
Office Supplies
221 A2
326.01
89-825-6209
Other Supplies -Misc.
354.62
1,097.23
89-825-6210
Clothing Supplies
_
89-825-6212
Postage
14.20
89-825.6299
IT Supplies
-..
-
89.825.6700
Economic Development Grant Expense
-
89.825-6703
Contract Services
19,087.00,
93,964.50
89-825-6710
Travel/Training Expense
301,18.'.
1,176.18
89-825-6722
Insurance - Property & Liability
-
3,500.00
89-825-6731
Public Notices -Advertising
-
89-825-6735
Promotion Expense
3006200.
36,334.50
89-825.6753
Legal Expense
584.50
12151.50
89.825-6755
Audit Expense
382.50.
2,482.50
89-825-6756
Engineering
_
89.825-6761
Dues, Publications, Permits & Licenses
1112327.
L917.26
89-825-6783
Telephones - Pagers
-
89-825.6789
Debt -Service Principal
225,00000
89-825.6790
Interest Expense
53,867.50
89-825.6795
Bond Fees
89.825-6799
Other Services -Misc.
700.00
46,400.00
69.825-6901
Construction in Progress
_
89-825-6911
Machinery & Equipment
-
89-825-6931
Land & Improvements
_
89-825-8900
Other Financing Use- Debt Refuntlmgs
_
89-825-9800
Transfers Out
Total Expenses
61,547.28
521,394.89
Net Profit/Loss 66,192.44 19,627.22
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A:i
HE CITY OF
na
W,'CDC
R 0 U N D B R E A K I N
PO S S I BII_ITI E S
THE CITY OF
Ana
'41,..
FDC
P 0 U N D B R E A K I N G
P O S S I B I L J T I E S
AGENDA ITEM:
March Sales Tax Report
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
I[mi One Efin
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
1. 2021 Monthly Sales Tax Report
2. CDC SALES TAX COLLECTIONS FY21
October $
335,454
24.1 % $
270,363
November
340,156
37.6%
247,215
December
419,319
30.4%
321,464
January
338,879
41.3%
239,848
February
292,405
30.2%
224,649
March
441,021
49.4%
295,191
April
291,845
May
340,358
June
397,630
July
316,470
August
310,731
September
378,344
$
2,167,234
$
3,634,108
Budget:
$500,000
$450,000
$400,000
$350,000
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
$0
3,805,000 57.0% 3,048,942
Monthly Sales Tax Collections:
3 Year Comparison
z�°`°°��°c
0 FY2020-21 o FY2019-20 0 FY2018-19
October $
125,795
24.1 %
$
101,386
November
127,559
37.6%
$
92,706
December
157,245
30.4%
$
120,549
January
127,080
41.3%
$
89,943
February
109,652
30.2%
$
84,243
March
165,383
49.4%
$
110,697
April
-
$
109,442
May
-
$
127,634
June
-
$
149,111
July
-
$
118,676
August
-
$
116,524
September
-
$
141,879
$
812,713
$
1,362,791
ANNA COMMUNITY DEVELOPMENT CORP. Monthly
Sales Tax Collections:
$180,000 3 Year Comparison
$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Oo Z
■ FY2020-21 ■ FY2019-20 ■ FY2018-19
A:i
HE CITY OF
na
*CDC
R 0 U N D B R E A KIN
P O S S I B I L I T I E S
THE CITY OF
Ana
c FDC
.5
R 0 U N D D R E A K I N G
ISO SSI B 1 L J T I ES
AGENDA ITEM:
Closed Session
EDC/CDC Agenda
Staff Report
Meeting Date: 6/3/2021
Staff Contact:
a. Deliberate regarding the purchase, exchange, lease or value of real property. (Tex. Gov't Code §551.072) possible
property acquisition; possible land sale/purchase; Anna Business Park.
b. Consult with legal counsel on matters in which the duty of the attorney to the governmental body under the Texas
Disciplinary Rules of Professional Conduct of the State Bar of Texas clearly conflicts with Chapter 551 of the
Government Code (Tex. Gov't Code §551.071); Grant program; Lease agreement and professional services contract.
c. Discuss or deliberate Economic Development Negotiations: (1) To discuss or deliberate regarding commercial or
financial information that the Board of Directors has received from a business prospect that the Board of Directors
seeks to have locate, stay, or expand in or near the territory of the City of Anna and with which the Board is
conducting economic development negotiations; or, (2) To deliberate the offer of a financial or other incentive to a
business prospect described by subdivision (1). (Tex. Gov't Code §551.087) Anna Business Park Property; potential
retail and medical projects.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS: