HomeMy WebLinkAboutCDC-EDCpkt2022-09-07 Special Meeting
Item No. 3.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Neighbor Comments.
Persons may address the Board of Directors on items not on the agenda; please
observe the time limit of three (3) minutes. Members of the Board cannot comment on
or deliberate statements of the public except as authorized by Section 551.042 of the
Texas Government Code.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 4.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Approve minutes from the July 21, 2022, Joint Community Development Corporation
and Economic Development Corporation Meeting. (CDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. July 21 2022 CDC EDC Joint Meeting Minutes
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Anna Community Development Corporation and Anna Economic Development
Corporation Special-Called Meeting Minutes
Thursday, July 21, 2022, at 6:00 pm
City of Anna Fire Station EOC Conference Room
305 S. Powell Parkway, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a special-called meeting at 6:00 p.m. on Thursday, July 21, 2022, at the Anna Fire
Station EOC Conference Room, located at 305 S. Powell Parkway (Highway 5) Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of
Anna’s website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood, Rocio Gonzalez, Kylee Kelley, Shane
Williams, Ronnie Kerr, Gina Maria Ottavio and Michelle Hawkins CDC and EDC Board Members
Absent: None. Others Present: Joey Grisham (Director of Economic Development), Taylor
Lough (Assistant Director of Economic Development), Kimberly Garduno (Economic
Development Coordinator), Chris Talbot (IT Manager), Lee Miller (Mayor Pro Tem), and Pete Cain
(Councilmember).
1.Call to Order. Roll Call and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:03 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance were led by Bruce Norwood.
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Consider/Discuss/Act on approving minutes from the July 7, 2022, Joint City
Council, Community Development Corporation and Economic Development
Corporation Special-Called Meeting. (CDC)
b.Consider/Discuss/Act on approving minutes from the July 7, 2022, Joint City
Council, Community Development Corporation and Economic Development
Corporation Special-Called Meeting. (EDC)
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Rocio Gonzalez made a motion on behalf of the CDC and EDC to approve the
consent agenda. Ronald Kerr seconded the motion. All were in favor. Motion
passed.
5.Individual Consideration
a.Hear a presentation from the City of Anna’s Finance Director and:
1. Consider/Discuss/Act on a resolution authorizing the Finance Director to: (a)
invest funds for the Anna Community Development Corporation including the
opening of accounts per the City of Anna Investment Policy, and (b) update
signatories for the Anna CDC. (CDC)
2. Consider/Discuss/Act on a resolution authorizing the Finance Director to: (a)
invest funds for the Anna Economic Development Corporation including the
opening of accounts per the City of Anna Investment Policy, and (b) update
signatories for the Anna CDC. (EDC)
Joey Grisham introduced Finance Director Alan Guard. Per the CDC and EDC
bylaws, the Corporations work with the City of Anna’s Finance Department related
to the investment of funds. Mr. Guard described the City’s investment policy and a
recommendation for the EDC and CDC to place a portion of the Business Park
sales proceeds in 12- and 18-month Certificates of Deposit (CDs) and another
portion in the TexPool investment fund. Mr. Guard also explained that the CDC’s
and EDC’s signatories at the bank needed to be updated to reflect current staff
and Board leadership.
Bruce Norwood made a motion on behalf of the CDC Board to approve and
authorize the City of Anna Finance Director to invest funds per the City of Anna
Investment Policy and to update bank signatories for the Community Development
Corporation to add Alan Guard, Rocio Gonzalez, and Bruce Norwood. Shane
Williams seconded the motion. All were in favor. Motion passed.
Bruce Norwood made a motion on behalf of the EDC Board to approve and
authorize the City of Anna Finance Director to invest funds per the City of Anna
Investment Policy and to update bank signatories for the Economic Development
Corporation to include Alan Guard, Rocio Gonzalez, and Bruce Norwood. Shane
Williams seconded the motion. All were in favor. Motion passed.
b.Conduct a Public Hearing and act on a Resolution approving the Anna CDC
Fiscal Year 2023 Budget and authorizing publication of the adopted budget.
(CDC)
Bruce Norwood opened the public hearing at 6:26 p.m.
Based on discussions last meeting, Joey Grisham explained the CDC budget is a
total of $2,922,673. The Fiscal Year 2023 budget will focus heavily on Downtown
Master Plan implementation and continue to attract new businesses and
development to the City of Anna.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Bruce Norwood closed the public hearing at 6:31 p.m.
Rocio Gonzalez made a motion on behalf of the Community Development
Corporation approving a resolution to adopt the fiscal year 2022-2023 budget and
authorizing publication of notice of projects. Shane Williams seconded the motion.
All were in favor. Motion passed.
c.Consider/Discuss/Act on a resolution approving the EDC Fiscal Year 2022-2023
budget. (EDC)
Joey Grisham explained the total budget for the EDC is $786,350.
Rocio Gonzalez made a motion on behalf of the Economic Development
Corporation Board approving a resolution to adopt the Anna Economic
Development Corporation 2022-2023 fiscal year budget. Michelle Hawkins
seconded the motion. All were in favor. Motion passed.
d.Consider/Discuss/Act on a resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
Joey Grisham reminded the Board that the Marketing Plan done by Cooksey
Communications recommended engaging in digital media services. Staff
explained that over the past year, digital ads were viewed 3.7 million times and
caused 7,637 targeted consumers to click through to the EDC website.
Michelle Hawkins made a motion on behalf of the CDC Board to approve a
resolution with Swimming Duck, LLC for digital media services not to exceed
$35,000 from the CDC’s promotional item. Gina Maria Ottavio seconded the
motion. All were in favor. Motion passed.
e.Consider/Discuss/Act on a Resolution amending an Incentive Agreement with
Zablink Hospitality. (CDC)
Joey Grisham shared that back in March the Board approved an agreement with
Zablink Hospitality for a Holiday Inn Express. Zablink Hospitality has asked for an
extension as they were delayed.
Kylee Kelley made a motion on behalf of the Community Development Board to
approve a resolution for amending the incentive agreement with Zablink Hospitality
for hospitality services. Gina Maria Ottavio seconded the motion. The vote was 6-
1 with Shane Williams voting against. Motion passed.
6.Director’s Report
a. Development Forum Update
Joey Grisham shared the second annual forum was held today, Thursday, July 21
and was very successful. The event was sponsored by Carey Cox Company. At
least 90 people were in attendance, including several new developers.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
b. Special Meeting September 8th and Cancel September 1st Meeting
Staff will send a poll via e-mail to understand Board travel plans and availability for
a late August / early September meeting.
7.CLOSED SESSION (exceptions):
a. Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase; Anna Business Park.
b. Consult with legal counsel on matters in which the duty of the attorney to
the governmental body under the Texas Disciplinary Rules of Professional
Conduct of the State Bar of Texas clearly conflicts with Chapter 551 of the
Government Code (Tex. Gov’t Code §551.071); Grant program; Lease
agreement and professional services contract.
c. Discuss or deliberate Economic Development Negotiations:
(1) To discuss or deliberate regarding commercial or financial information that
the Board of Directors has received from a business prospect that the
Board of Directors seeks to have locate, stay, or expand in or near the
territory of the City of Anna and with which the Board is conducting
economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business
prospect described by subdivision (1). (Tex. Gov’t Code §551.087) Anna
Business Park Property; potential retail and medical projects.
Kylee Kelley made a motion to enter closed session. Shane Williams seconded the motion.
All were in favor. Motion passed. CDC Board entered closed session at 6:55 p.m.
8.Reconvene into open session and take any action on closed session items.
Bruce Norwood made a motion to reconvene into open session. Ronald Kerr seconded the
motion. All were in favor. Motion passed. The CDC reconvened into open session at 7:15
p.m.
9.Receive reports from staff or Board Members about items of community interest.
Bruce Norwood shared that Saturday night the Anna Boosters will have a dinner and bingo
at the High School at 6:00 p.m.
10.Adjourn.
Gina Maria Ottavio made a motion to adjourn the meeting at 7:15 p.m. Kylee Kelley
seconded the motion. All were in favor. Motion passed.
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Rocio Gonzalez
President of CDC/EDC Secretary of CDC/EDC
Item No. 4.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Approve minutes from the July 21, 2022, Joint Community Development Corporation
and Economic Development Corporation Meeting. (EDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. July 21 2022 CDC EDC Joint Meeting Minutes
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Anna Community Development Corporation and Anna Economic Development
Corporation Special-Called Meeting Minutes
Thursday, July 21, 2022, at 6:00 pm
City of Anna Fire Station EOC Conference Room
305 S. Powell Parkway, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a special-called meeting at 6:00 p.m. on Thursday, July 21, 2022, at the Anna Fire
Station EOC Conference Room, located at 305 S. Powell Parkway (Highway 5) Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of
Anna’s website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood, Rocio Gonzalez, Kylee Kelley, Shane
Williams, Ronnie Kerr, Gina Maria Ottavio and Michelle Hawkins CDC and EDC Board Members
Absent: None. Others Present: Joey Grisham (Director of Economic Development), Taylor
Lough (Assistant Director of Economic Development), Kimberly Garduno (Economic
Development Coordinator), Chris Talbot (IT Manager), Lee Miller (Mayor Pro Tem), and Pete Cain
(Councilmember).
1.Call to Order. Roll Call and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:03 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance were led by Bruce Norwood.
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Consider/Discuss/Act on approving minutes from the July 7, 2022, Joint City
Council, Community Development Corporation and Economic Development
Corporation Special-Called Meeting. (CDC)
b.Consider/Discuss/Act on approving minutes from the July 7, 2022, Joint City
Council, Community Development Corporation and Economic Development
Corporation Special-Called Meeting. (EDC)
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Rocio Gonzalez made a motion on behalf of the CDC and EDC to approve the
consent agenda. Ronald Kerr seconded the motion. All were in favor. Motion
passed.
5.Individual Consideration
a.Hear a presentation from the City of Anna’s Finance Director and:
1. Consider/Discuss/Act on a resolution authorizing the Finance Director to: (a)
invest funds for the Anna Community Development Corporation including the
opening of accounts per the City of Anna Investment Policy, and (b) update
signatories for the Anna CDC. (CDC)
2. Consider/Discuss/Act on a resolution authorizing the Finance Director to: (a)
invest funds for the Anna Economic Development Corporation including the
opening of accounts per the City of Anna Investment Policy, and (b) update
signatories for the Anna CDC. (EDC)
Joey Grisham introduced Finance Director Alan Guard. Per the CDC and EDC
bylaws, the Corporations work with the City of Anna’s Finance Department related
to the investment of funds. Mr. Guard described the City’s investment policy and a
recommendation for the EDC and CDC to place a portion of the Business Park
sales proceeds in 12- and 18-month Certificates of Deposit (CDs) and another
portion in the TexPool investment fund. Mr. Guard also explained that the CDC’s
and EDC’s signatories at the bank needed to be updated to reflect current staff
and Board leadership.
Bruce Norwood made a motion on behalf of the CDC Board to approve and
authorize the City of Anna Finance Director to invest funds per the City of Anna
Investment Policy and to update bank signatories for the Community Development
Corporation to add Alan Guard, Rocio Gonzalez, and Bruce Norwood. Shane
Williams seconded the motion. All were in favor. Motion passed.
Bruce Norwood made a motion on behalf of the EDC Board to approve and
authorize the City of Anna Finance Director to invest funds per the City of Anna
Investment Policy and to update bank signatories for the Economic Development
Corporation to include Alan Guard, Rocio Gonzalez, and Bruce Norwood. Shane
Williams seconded the motion. All were in favor. Motion passed.
b.Conduct a Public Hearing and act on a Resolution approving the Anna CDC
Fiscal Year 2023 Budget and authorizing publication of the adopted budget.
(CDC)
Bruce Norwood opened the public hearing at 6:26 p.m.
Based on discussions last meeting, Joey Grisham explained the CDC budget is a
total of $2,922,673. The Fiscal Year 2023 budget will focus heavily on Downtown
Master Plan implementation and continue to attract new businesses and
development to the City of Anna.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Bruce Norwood closed the public hearing at 6:31 p.m.
Rocio Gonzalez made a motion on behalf of the Community Development
Corporation approving a resolution to adopt the fiscal year 2022-2023 budget and
authorizing publication of notice of projects. Shane Williams seconded the motion.
All were in favor. Motion passed.
c.Consider/Discuss/Act on a resolution approving the EDC Fiscal Year 2022-2023
budget. (EDC)
Joey Grisham explained the total budget for the EDC is $786,350.
Rocio Gonzalez made a motion on behalf of the Economic Development
Corporation Board approving a resolution to adopt the Anna Economic
Development Corporation 2022-2023 fiscal year budget. Michelle Hawkins
seconded the motion. All were in favor. Motion passed.
d.Consider/Discuss/Act on a resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
Joey Grisham reminded the Board that the Marketing Plan done by Cooksey
Communications recommended engaging in digital media services. Staff
explained that over the past year, digital ads were viewed 3.7 million times and
caused 7,637 targeted consumers to click through to the EDC website.
Michelle Hawkins made a motion on behalf of the CDC Board to approve a
resolution with Swimming Duck, LLC for digital media services not to exceed
$35,000 from the CDC’s promotional item. Gina Maria Ottavio seconded the
motion. All were in favor. Motion passed.
e.Consider/Discuss/Act on a Resolution amending an Incentive Agreement with
Zablink Hospitality. (CDC)
Joey Grisham shared that back in March the Board approved an agreement with
Zablink Hospitality for a Holiday Inn Express. Zablink Hospitality has asked for an
extension as they were delayed.
Kylee Kelley made a motion on behalf of the Community Development Board to
approve a resolution for amending the incentive agreement with Zablink Hospitality
for hospitality services. Gina Maria Ottavio seconded the motion. The vote was 6-
1 with Shane Williams voting against. Motion passed.
6.Director’s Report
a. Development Forum Update
Joey Grisham shared the second annual forum was held today, Thursday, July 21
and was very successful. The event was sponsored by Carey Cox Company. At
least 90 people were in attendance, including several new developers.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Shane Williams, Vice-President Taylor Lough, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
b. Special Meeting September 8th and Cancel September 1st Meeting
Staff will send a poll via e-mail to understand Board travel plans and availability for
a late August / early September meeting.
7.CLOSED SESSION (exceptions):
a. Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase; Anna Business Park.
b. Consult with legal counsel on matters in which the duty of the attorney to
the governmental body under the Texas Disciplinary Rules of Professional
Conduct of the State Bar of Texas clearly conflicts with Chapter 551 of the
Government Code (Tex. Gov’t Code §551.071); Grant program; Lease
agreement and professional services contract.
c. Discuss or deliberate Economic Development Negotiations:
(1) To discuss or deliberate regarding commercial or financial information that
the Board of Directors has received from a business prospect that the
Board of Directors seeks to have locate, stay, or expand in or near the
territory of the City of Anna and with which the Board is conducting
economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business
prospect described by subdivision (1). (Tex. Gov’t Code §551.087) Anna
Business Park Property; potential retail and medical projects.
Kylee Kelley made a motion to enter closed session. Shane Williams seconded the motion.
All were in favor. Motion passed. CDC Board entered closed session at 6:55 p.m.
8.Reconvene into open session and take any action on closed session items.
Bruce Norwood made a motion to reconvene into open session. Ronald Kerr seconded the
motion. All were in favor. Motion passed. The CDC reconvened into open session at 7:15
p.m.
9.Receive reports from staff or Board Members about items of community interest.
Bruce Norwood shared that Saturday night the Anna Boosters will have a dinner and bingo
at the High School at 6:00 p.m.
10.Adjourn.
Gina Maria Ottavio made a motion to adjourn the meeting at 7:15 p.m. Kylee Kelley
seconded the motion. All were in favor. Motion passed.
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Rocio Gonzalez
President of CDC/EDC Secretary of CDC/EDC
Item No. 5.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Retail update from Casey Kidd with Navi Retail.
SUMMARY:
Casey Kidd of Navi Retail will be on hand to provide a retail update. As you are aware,
the Board approved a contract with Navi Retail back in December for retail marketing
and recruitment services.
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 5.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on a resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC)
SUMMARY:
The Anna CDC engaged Cooksey Communications in 2020 for a comprehensive
communications audit, which involved interviewing key stakeholders and researching
peer community branding programs, before creating a new marketing plan for the CDC
and EDC. Cooksey also refreshed the brand for more contemporary appeal, developed
key messages conveying the city’s pro-business mindset, and crafted the EDC’s
signature tagline, “Groundbreaking Possibilities.”
Cooksey and the EDC staff regularly host key media contacts for city tours, resulting in
multi-page features and numerous stories in target media outlets, including the Dallas
Business Journal and Bisnow. These visits complement ongoing earned coverage on
Anna’s business and residential real estate development progress in media outlets
including D CEO, The Dallas Morning News, Texas Contractor, CoStar and REDnews.
Cooksey also develops engaging ads for placement in business and real estate-related
trade media that are often accompanied by advertorials and sponsorship recognition.
Renewing this agreement will continue our working relationship with Cooksey
Communications for an average of 28 hours per month. Highlights of the scope of work
include: monthly consulting and strategy meetings, creative direction and brand
development through website updates, advertisements, imagery, public and media
relations through news story pitches, showcasing Anna to targeted audiences, providing
award entries, and managing the overall marketing campaign for the CDC and EDC.
STAFF RECOMMENDATION:
Approve.
ATTACHMENTS:
1. Marketing Resolution 09072022
2. Cooksey Communications 2023 Letter of Agreement for Anna CDC 8.26.22
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO. ________
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for marketing and promotional purposes to provide website updates,
marketing and public relations consulting services, advertising campaign, development
of brochures and other marketing collateral, and digital and social media campaigns.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Board President to execute a contract for marketing,
advertising, and promotional services and to charge the CDC’s contract services line
item in an amount not to exceed $75,000 in the Fiscal Year 2022-2023 for marketing
and promotional services for community and economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 7th
day of September 2022.
APPROVED:
_____________________________
Bruce Norwood, CDC President
ATTEST:
________________________________
Rocio Gonzalez, CDC Secretary
LETTER OF AGREEMENT
THIS AGREEMENT (“Agreement”) is effective as of October 1, 2022 (the “Effective Date”) by and
between Cooksey Communications, Inc., a Texas corporation (“Cooksey” or “Contractor”) whose
address is 5525 N. MacArthur Blvd., Suite 530, Irving, Texas 75038; and the Anna Community
Development Corporation (“Client”), whose office address is 111 N. Powell Parkway, Anna, Texas 75409.
Client desires to retain Cooksey as an independent contractor to provide public relations and strategic
communications services.
In consideration therefore, Client agrees to pay Cooksey a monthly retainer of FIVE THOUSAND SIX
HUNDRED DOLLARS ($5,600) plus five percent (5%) monthly CSTIM of $280 covering routine expenses
for the term of this Agreement, as outlined below, which will allow Cooksey to perform up to 28 hours
of service per month, on average, at its current blended hourly rate of $200.
In future years the available monthly service hours shall be calculated based on Cooksey’s then
prevailing blended hourly rate, which Cooksey reserves the right to change based on prevailing market
rates. Any change in the blended hourly rate shall be communicated in writing, in advance, to the Client.
In so contracting, the parties agree that Cooksey is an independent contractor and is not an employee,
partner, or co-venture of the Client. The manner in which Cooksey’s services are rendered shall be
within Cooksey’s sole control and discretion. Cooksey is not authorized to sign any sponsorship or other
agreement on behalf of the Client without prior review and approval by an authorized party of the
Client.
Scope of Work
In consideration for the fees and the mutual covenants contained in this Agreement, the Client and
Cooksey agree that Cooksey will provide the public relations and strategic communications services
listed below, not to exceed the retainer-covered hours stipulated above:
Consulting and Strategy
o Participate in monthly progress calls/meetings with Client and digital media partner to
discuss PR/marketing opportunities and needs, Client activities and upcoming initiatives
Creative Direction and Brand Development
o Create overall advertising campaign themes, including industry-segmented ads
o Update, as needed, website logo, tagline, content and imagery
o Create/update existing marketing collateral pieces
o Develop three-dimensional direct mail campaign, including industry-segmented focus
Public/Media Relations
o Proactive media outreach for potential inclusion in local and trade media news stories
o Set up in-person meetings with members of the media; showcase projects/tour Anna,
etc.
Cooksey Communications Agreement for Anna Community Development Corporation, October 2022,
continued
2 | P a g e
o Month-to-month pitching of evergreen story topics, deal announcements and thought
leadership pieces (Cooksey will develop content)
o Recommend key industry and local and trade media awards; develop award entries
o Provide recommendations for sponsored media content, develop content
o Coordinate sponsorship recommendations and selected sponsorship logistics
o Update media kit, complete with important demographic information, business
opportunities and community profile
o Manage overall marketing campaign for EDC/CDC
Billing
Invoices for the current monthly retainer and CSTIM fee will be pre-billed at the beginning of each
month, with the first invoice submitted to the Client immediately upon execution of this Agreement.
All invoices are due net 15 calendar days from the invoice date. Payments received after 30 calendar
days of the invoice date shall be subject to late charges at a rate of one-and-a-half percent (1.5%) per
month (18% per annum).
Each invoice will include a brief summary of services and deliverables provided in the previous month,
plus a listing of any non-routine expenses incurred on the Client’s behalf (see Expenses and Exclusions
section below).
Additional Fees/Hours
It is not typical for Cooksey to bill for a small number of additional hours worked in one month, beyond
those covered by the monthly retainer, if this is not a regular, recurring occurrence.
If it becomes apparent that satisfactory performance of any of the Agreement-stipulated services is
causing Cooksey to significantly or repeatedly exceed the hours compensated by the monthly retainer,
by more than 10 percent (10%) on average, Cooksey will promptly notify the Client, provide a written
estimate of the additional hours required and obtain advance written approval from the Client of any
additional fees before undertaking and completing extra work. If no further services are desired by the
Client, Cooksey shall deliver the work performed within the Agreement-covered hours and will receive
the normal fee associated with such deliverables in accordance with this Agreement.
If the Client requests new services or projects not specifically delineated in this Agreement, Cooksey will
provide a written estimate of the hours and costs associated with those services or deliverables and will
require advance, written approval before undertaking any additional work. Any such incidental work
would be estimated and, if approved by the Client, performed at the $200 per hour blended billing rate,
or as agreed to in writing.
Expenses and Exclusions
Cooksey, for the benefit of the Client, may incur non-routine, third-party expenses in the course of
implementing the requested services, including but not limited to such items as newswire services,
clipping services, photography, outsourced printing costs and other expenses charged by third-party
vendors. Any such third-party vendor expenses will be billed directly by the vendor to the Client, unless
otherwise agreed to mutually by Cooksey and the Client. Expenses handled by Cooksey will incur a 15
percent (15%) markup. Any individual, third-party vendor expenses over $250 must be approved in
advance, in writing, by the Client.
Cooksey Communications Agreement for Anna Community Development Corporation, October 2022,
continued
3 | P a g e
Unless the proposed scope of services stipulates otherwise, the monthly retainer outlined above does
not include Cooksey’s creative design services or creative production costs, or other related expenses.
Should the Client require any such creative services or associated production expenses, these services
and expenses would be estimated separately by Cooksey for the Client’s advance, written approval prior
to undertaking the services desired.
Client Services, Technology and Information Management (CSTIM) Fee
Each monthly invoice shall include Cooksey’s standard CSTIM fee, calculated at five percent (5%) of the
monthly retainer, which covers routine internal expenses regularly incurred on all of its clients’ behalf.
These expenses include, but are not limited to, mileage incurred for travel to/from meetings and events
(up to 100 miles from the Cooksey office); photocopies and in-house printing; courier or delivery
charges; subscriptions for online media resources such as Cision (global media database and intelligence
service); subscriptions for videoconferencing services (Zoom, WebEx, Microsoft Teams, etc.);
maintenance of communications infrastructure for 24/7 client service; and subscriptions to base-level
versions of electronic marketing services such as SurveyMonkey (Standard Annual plan only).
For the Anna Community Development Corporation monthly retainer of $6,000, the monthly CSTIM fee
will be $300.
If Cooksey expects to incur any extraordinary, non-routine expenses that would exceed the amount
covered by the monthly CSTIM fee, Cooksey will notify the Client prior to incurring such charges and
seek advance, written approval from the Client to invoice for those extraordinary expenses.
Media Buying and Sequential Liability
If Cooksey is placing or buying media for the Client (paid advertising), then the Client must provide
written approval for and sign media plans before insertion orders and purchase orders can be created
and submitted to the media organization. Unless expressly agreed otherwise in writing between
Cooksey and the Client, purchases made by Cooksey on the Client’s behalf shall be subject to a 15
percent (15%) markup, consistent with other external expenses where Cooksey is providing credit to the
Client. This markup shall be waived only if the media organization is billing the Client directly for such
media purchases.
All Cooksey-submitted insertion orders and purchase orders shall make it clear that responsibility for
payment to the media organization lies with the Client, not with Cooksey. Cooksey shall only be
responsible for timely payment to media when Cooksey has received timely payment from the Client. In
cases where payment is not made in a timely manner to Cooksey, any late charges or other fees
consequently assessed by the media organization shall be the sole responsibility of the Client.
Term of Service and Annual Inflationary Adjustment
Services addressed in this Agreement are expected to last from the Effective Date stipulated above
through September 30, 2023.
At the expiration of the initial term, the parties may agree to renew the Agreement upon terms mutually
agreeable to both parties, as set forth in a separate, written document executed by both parties at such
time.
Either party may terminate this Agreement for any reason at any time upon 60 days’ prior written notice
to the other party.
Cooksey Communications Agreement for Anna Community Development Corporation, October 2022,
continued
4 | P a g e
Unless the Agreement terminates sooner, on an annual basis beginning 12 months from the Effective
Date the monthly retainer fee shall increase by 5 percent (5%) to account for typical annual inflation and
shall then be rounded to the nearest $100 increment. The new 5% CSTIM fee shall be calculated based
on the adjusted monthly retainer.
Confidentiality
All confidential information will be held confidential by Cooksey and will not be discussed with outside
parties without the Client’s prior consent, unless required by applicable law.
Indemnity
Client agrees to indemnify and save Cooksey harmless from and against all liability, including all actions,
claims, damages, costs and attorneys’ fees, which Cooksey may incur (or to which Cooksey may be a
party), arising out of actions taken or statements made by Cooksey at the Client’s direction or based
upon information provided by the Client, and any and all losses, claims, damages, expenses or liabilities
related to the use of Client’s products or services except when such actions, claims, damages, costs and
attorneys’ fees result from gross negligence or willful misconduct by Cooksey.
Cooksey agrees to indemnify and save Client harmless from and against all liability, including all actions,
claims, damages, costs and attorneys’ fees, which Client may incur (or to which Client may be a party),
arising out of related to Cooksey work product excepting only when such actions, claims, damages, costs
and attorneys’ fees result from information, graphics or text provided to Cooksey by Client.
Client’s Intellectual Property
Cooksey shall not use or be entitled to any Client intellectual property, including but not limited to Client
trademarks, trade dress, copyright, trade secrets or proprietary information, without the express
written permission of Client or as otherwise expressly stipulated elsewhere in this Agreement. Granting
a license to use in any one instance shall not be deemed to be a license in any other instance.
Cooksey’s Intellectual Property
Client shall not use or be entitled to any Cooksey intellectual property, including but not limited to
media lists, Cooksey trademarks, trade dress, copyright, trade secrets or proprietary information,
without the express written permission of Cooksey or as otherwise expressly stipulated elsewhere in
this Agreement. Granting a license to use in any one instance shall not be deemed to be a license in any
other instance.
Please indicate your acceptance of the terms stated above by signing and returning a copy of this
Agreement to Cooksey. Facsimile signatures received by electronic means shall be deemed originals.
Agreed to and Accepted by:
_________________________________________________ ___________________________
Bruce Norwood, President Date
Cooksey Communications Agreement for Anna Community Development Corporation, October 2022,
continued
5 | P a g e
Anna Community Development Corporation
7/15/22
_________________________________________________ ___________________________
Colby Walton, Chairman and CEO Date
Cooksey Communications
Cooksey Communications Agreement for Anna Community Development Corporation, October 2022,
continued
6 | P a g e
APPENDIX A
Scope of Work
The Scope of Work for this engagement incorporates the proposal developed for Cooksey for Client
dated [INSERT DATE]. Client has selected the proposal’s “Option xx” [INDICATE CHOSEN OPTION] level of
services, which includes the services listed below, for which the Client agrees to pay Cooksey a monthly
retainer of $x,000, [INSERT AMOUNT] plus 5% CSTIM fee, enabling Cooksey to provide up to [INSERT
NUMBER] hours of service per month, on average, at our blended hourly billing rate of $200.
Services To Be Performed by Cooksey for Client: [INSERT LIST BELOW OR INSERT/ATTACH ENTIRE
PROPOSAL]
Item No. 5.c.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on a resolution authorizing the expenditure of funds for
engineering services related to 101 S. Powell Pkwy. (EDC)
SUMMARY:
On June 3, 2021, the EDC Board recommended that the City Council convey 101 S.
Powell Parkway to the EDC. The EDC can lease to a private entity, should the City
convey the property to the EDC. This item authorizes funds to update the survey and
plat for the property as TXDOT has acquired Right of Way since the last survey was
completed.
STAFF RECOMMENDATION:
Approve.
ATTACHMENTS:
1. Survey and Plat Resolution 2022
ANNA ECONOMIC DEVELOPMENT CORPORATION
RESOLUTION NO. ________
A RESOLUTION OF THE ANNA ECONOMIC DEVELOPMENT CORPORATION
AUTHORIZING THE EXPENDITURE OF FUNDS FOR ENGINEERING SERVICES
RELATED TO 101 S. POWELL PARKWAY.
WHEREAS, the Anna Economic Development Corporation (the “EDC”) wishes to
expend funds for engineering services to provide surveying and platting for 101 S.
Powell Parkway.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA ECONOMIC DEVELOPMENT
CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The EDC Board of Directors hereby authorizes the Economic Development Director to
execute a contract for surveying and platting services and to charge the EDC’s contract
services line item in an amount not to exceed $9,000 in the Fiscal Year 2021-2022 for
surveying and platting services for economic development purposes.
PASSED AND APPROVED by the Anna Economic Development Corporation this 7th
day of September 2022.
APPROVED:
_____________________________
Bruce Norwood, EDC President
ATTEST:
________________________________
Rocio Gonzalez, EDC Secretary
Item No. 6.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Strategic Plan Update
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. August 2022 Strategic Plan Update_Final
Economic Development
Strategic Plan Highlights
August 2022
Economic Development staff joined Public Works Director,
Building Inspection, and Oncor to discuss potential plans of
burying overhead electrical lines in Downtown Anna
Provided feedback on draft Zoning District Ordinance
Amendments being proposed by Freese & Nichols
Director and Assistant Director attended Anna Staff
Leadership Training
Director attended the Rosamond-Sherley Elementary
Ribbon Cutting
Director gave a presentation to the Texoma Council of
Governments regarding city and economic development
funding tools
Met with Collin College to discuss workforce and
partnership opportunities
Measureables
August 2022 New Newsle t t er
Subscri ber s : 17 (94 4 total)
W ebsi t e Use rs: 2,10 8 (2%
dec rease in new u sers in
30 days)
W ebsi t e P age vi ew s: 3,41 6
(7% Increa se in 30 days )
Ne w Linke dI n Follower s: 44
(89 5 tota l )
Busine s s R etention /
Expa n s io n Visits : 4
Real Estate Bro ker /
Dev elo per Me etings : 1 6
Co nstr u cti on /
Arc h itectura l Meeti ng s: 3
Item No. 6.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Financial Report/Sales Tax Update
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. 2022 Monthly Sales Tax Report_June
2. CDC SALES TAX COLLECTIONS FY22_June
% Change
2021-22 Collections from 2020-21 Collections
Monthly Prior Year Monthly
October 417,343$ 24.4% 335,454$
November 483,556 42.2% 340,156
December 552,138 31.7% 419,319
January 435,037 28.4% 338,879
February 416,044 42.3% 292,405
March 583,700 32.4% 441,021
April 494,472 31.6% 375,823
May 511,309 32.7% 385,457
June 583,874 24.8% 467,686
July 432,097
August 406,214
September 453,292
4,477,473$ 4,687,804$
Budget: 4,926,370 90.9% 4,300,000
CITY OF ANNA
Schedule of Sales Tax Collections
For the month June 30, 2022
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Monthly Sales Tax Collections:
3 Year Comparison
FY2021-22 FY2020-21 FY2019-20
% Change
2021-22 Collections from 2020-21 Collections
Monthly Prior Year Monthly
October 156,504$ 24.4% 125,795$
November 181,334$ 42.2% 127,559$
December 207,052$ 31.7% 157,245$
January 163,139$ 28.4% 127,080$
February 156,016$ 42.3% 109,652$
March 218,887$ 32.4% 165,383$
April 185,427$ 31.6% 140,934$
May 191,741$ 32.7% 144,546$
June 218,953$ 24.8% 175,382$
July 162,036
August 152,330
September 169,985
1,679,053$ 1,757,926$
CITY OF ANNA
COMMUNITY DEVELOPMENT CORPORATION
Schedule of Sales Tax Collections
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Monthly Sales Tax Collections:
3 Year Comparison
FY2021-22 FY2020-21 FY2019-20
Item No. 7.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Closed Session.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 8.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Reconvene into open session and take any action on closed session items.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 9.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2022
Staff Contact:
AGENDA ITEM:
Receive reports from staff or Board Members about items of community interest.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS: