HomeMy WebLinkAboutCDC-EDCpkt2023-09-07IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate arrangements
can be made.
MEETING AGENDA
ANNA COMMUNITY DEVELOPMENT CORPORATION
AND
ANNA ECONOMIC DEVELOPMENT CORPORATION
Thursday, September 7, 2023 @ 6:00 PM
The EDC/CDC of the City of Anna will meet at 6:00 PM, on September 7, 2023, at the
City of Anna Municipal Complex - Council Chambers, located at 120 W. 7th Street,
Anna, TX, 75409, to consider the following items below.
If you wish to speak, please fill out the Speaker Registration Form and turn it in to city staff before the meeting starts.
1.Call to Order, Roll Call, and Establishment of Quorum.
2.Invocation and Pledge of Allegiance.
3.Neighbor Comments.
Persons may address the Board of Directors on items not on the agenda; please observe
the time limit of three (3) minutes. Members of the Board cannot comment on or deliberate
statements of the public except as authorized by Section 551.042 of the Texas Government
Code.
4.Consent Agenda.
a. Approve minutes from the August 3, 2023, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b. Approve minutes from the August 3, 2023, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
5.Individual Consideration.
a. Consider/Discuss/Act on a resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC)
b. Consider/Discuss/Act on a resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
6.Director's Report.
a. Strategic Plan Update
b. Financial Report/Sales Tax Update
c. 3 Nations Brewing Co. Soft Opening
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate arrangements
can be made.
7.Closed Session.
a. Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b. Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct
of the State Bar of Texas clearly conflicts with Chapter 551 of the Government
Code (Tex. Gov’t Code §551.071); Grant program; Lease agreement and
professional services contract.
c. Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors
seeks to have locate, stay, or expand in or near the territory of the City of Anna
and with which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087) potential retail and
medical projects.
8.Reconvene into open session and take any action on closed session items.
9.Receive reports from staff or Board Members about items of community interest.
10.Adjourn.
This is to certify that I, Joey Grisham, Director of Economic Development, posted this agenda at
a place readily accessible to the public at the Anna City Hall and on the City Hall bulletin board
at or before 5:00 p.m. on August 31, 2023.
Joey Grisham, Director of Economic
Development
Item No. 3.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Neighbor Comments.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 4.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Approve minutes from the August 3, 2023, Joint Community Development Corporation
and Economic Development Corporation Meeting. (CDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. August 3_2023 CDC EDC Joint Meeting Minutes_final
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, August 3, 2023, at 6:00 pm
Anna Municipal Complex, City Council Chambers
120 W. 7th Street, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a meeting at 6:00 p.m. on Thursday, August 3, 2023, at the Anna Municipal Complex City Council
City Council Chambers, located at 120 W. 7th Street Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of Anna’s
website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood, Rocio Gonzalez, Kylee Kelley, Ronnie Kerr, Jody
Bills and Allison Inesta. CDC and EDC Board Members Absent: Michelle Hawkins. Others Present: Joey
Grisham (Director of Economic Development), Kimberly Garduno (Economic Development Coordinator),
Lee Miller (Mayor Pro Tem), Pete Cain (Council Member), and Clark McCoy (Attorney).
1.Call to Order, Roll Call, and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:00 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance was led by Bruce Norwood
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Approve minutes from the July 20, 2023, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b.Approve minutes from the July 20, 2023, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Rocio Gonzalez made a motion on behalf of the CDC and EDC to approve the consent agenda.
Jody Bills seconded the motion. All were in favor. Motion passed.
5.Individual Consideration.
a.Conduct a public hearing and Consider/Discuss/Act on a resolution approving a
loan agreement with Government Capital Corporation for the CDC to finance land
acquisition. (CDC)
Bruce Norwood opened the public hearing at 6:04 p.m.
Joey Grisham introduced Matt Sullivan, Municipal Finance Specialist with
Government Capital Corporation and mentioned their extensive experience
assisting Type A and Type B economic development corporations. Mr. Sullivan
explained the loan agreement finances the land acquisition of nine tracts of land
located downtown. Mr. Sullivan presented a breakdown between the differences
of the 60, 80 and 100 adjustable interest rate payment options.
Bruce Norwood closed the public hearing at 6:13 p.m.
Jody Bills made a motion on behalf of the CDC to adopt a resolution approving a
loan agreement with Government Capital Corporation for the CDC to finance land
acquisition, with the terms including 60 quarterly payments at an adjustable rate,
not to exceed $1,800,000. Bruce Norwood seconded the motion. All were in favor.
Motion passed.
6.Director's Report.
a.Inc Cube Cubicles
The Board expressed no issues with allowing Planning and Zoning to use cubicles in
the Inc Cube.
b.EDC Forum Update
Joey Grisham shared the turnout at this year’s Forum was high. To maximize space,
future forums will target specific sectors such as Medical and Industrial Forums.
7.Closed Session.
a.Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b.Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov’t Code §551.071); Grant program; Lease agreement and professional
services contract.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
c.Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors seeks
to have locate, stay, or expand in or near the territory of the City of Anna and with
which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087) Anna Business Park Property;
potential retail and medical projects.
Bruce Norwood made a motion to enter closed session. Kylee Kelley seconded the motion. All
were in favor. Motion passed. CDC Board entered closed session at 6:23 p.m.
8.Reconvene into open session and take any action on closed session items.
Ronnie Kerr made a motion to reconvene into open session. Rocio Gonzalez seconded the
motion. All were in favor. Motion passed. The CDC reconvened into open session at 6:45p.m.
a.Consider/Discuss/Act on a resolution amending the incentive agreement with 3 Nations
Brewing Company, LLC to require payment by the Community Development Corporation of
$300,000 on September 1, 2023, instead of the current payment date which was tied to the
issuance of the certificate of occupancy. (CDC)
Jody Bills made a motion on behalf of the CDC to adopt a resolution approving an amended
agreement with 3 Nations Brewing, LLC to require payment by the Community Development
Corporation of $300,000 on September 1, 2023, instead of the current payment date which
was tied to the issuance of the certificate of occupancy. Bruce Norwood seconded the motion.
All were in favor. Motion passed.
9.Receive reports from staff or Board Members about items of community interest.
None.
10.Adjourn.
Kylee Kelley a motion to adjourn the meeting at 6:47 p.m. Rocio Gonzalez seconded the
motion. All were in favor. Motion passed.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Rocio Gonzalez
President of CDC/EDC Secretary of CDC/EDC
Item No. 4.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Approve minutes from the August 3, 2023, Joint Community Development Corporation
and Economic Development Corporation Meeting. (EDC)
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. August 3_2023 CDC EDC Joint Meeting Minutes_final
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, August 3, 2023, at 6:00 pm
Anna Municipal Complex, City Council Chambers
120 W. 7th Street, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a meeting at 6:00 p.m. on Thursday, August 3, 2023, at the Anna Municipal Complex City Council
City Council Chambers, located at 120 W. 7th Street Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of Anna’s
website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood, Rocio Gonzalez, Kylee Kelley, Ronnie Kerr, Jody
Bills and Allison Inesta. CDC and EDC Board Members Absent: Michelle Hawkins. Others Present: Joey
Grisham (Director of Economic Development), Kimberly Garduno (Economic Development Coordinator),
Lee Miller (Mayor Pro Tem), Pete Cain (Council Member), and Clark McCoy (Attorney).
1.Call to Order, Roll Call, and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:00 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance was led by Bruce Norwood
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Approve minutes from the July 20, 2023, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b.Approve minutes from the July 20, 2023, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
Rocio Gonzalez made a motion on behalf of the CDC and EDC to approve the consent agenda.
Jody Bills seconded the motion. All were in favor. Motion passed.
5.Individual Consideration.
a.Conduct a public hearing and Consider/Discuss/Act on a resolution approving a
loan agreement with Government Capital Corporation for the CDC to finance land
acquisition. (CDC)
Bruce Norwood opened the public hearing at 6:04 p.m.
Joey Grisham introduced Matt Sullivan, Municipal Finance Specialist with
Government Capital Corporation and mentioned their extensive experience
assisting Type A and Type B economic development corporations. Mr. Sullivan
explained the loan agreement finances the land acquisition of nine tracts of land
located downtown. Mr. Sullivan presented a breakdown between the differences
of the 60, 80 and 100 adjustable interest rate payment options.
Bruce Norwood closed the public hearing at 6:13 p.m.
Jody Bills made a motion on behalf of the CDC to adopt a resolution approving a
loan agreement with Government Capital Corporation for the CDC to finance land
acquisition, with the terms including 60 quarterly payments at an adjustable rate,
not to exceed $1,800,000. Bruce Norwood seconded the motion. All were in favor.
Motion passed.
6.Director's Report.
a.Inc Cube Cubicles
The Board expressed no issues with allowing Planning and Zoning to use cubicles in
the Inc Cube.
b.EDC Forum Update
Joey Grisham shared the turnout at this year’s Forum was high. To maximize space,
future forums will target specific sectors such as Medical and Industrial Forums.
7.Closed Session.
a.Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b.Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov’t Code §551.071); Grant program; Lease agreement and professional
services contract.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
c.Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors seeks
to have locate, stay, or expand in or near the territory of the City of Anna and with
which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087) Anna Business Park Property;
potential retail and medical projects.
Bruce Norwood made a motion to enter closed session. Kylee Kelley seconded the motion. All
were in favor. Motion passed. CDC Board entered closed session at 6:23 p.m.
8.Reconvene into open session and take any action on closed session items.
Ronnie Kerr made a motion to reconvene into open session. Rocio Gonzalez seconded the
motion. All were in favor. Motion passed. The CDC reconvened into open session at 6:45p.m.
a.Consider/Discuss/Act on a resolution amending the incentive agreement with 3 Nations
Brewing Company, LLC to require payment by the Community Development Corporation of
$300,000 on September 1, 2023, instead of the current payment date which was tied to the
issuance of the certificate of occupancy. (CDC)
Jody Bills made a motion on behalf of the CDC to adopt a resolution approving an amended
agreement with 3 Nations Brewing, LLC to require payment by the Community Development
Corporation of $300,000 on September 1, 2023, instead of the current payment date which
was tied to the issuance of the certificate of occupancy. Bruce Norwood seconded the motion.
All were in favor. Motion passed.
9.Receive reports from staff or Board Members about items of community interest.
None.
10.Adjourn.
Kylee Kelley a motion to adjourn the meeting at 6:47 p.m. Rocio Gonzalez seconded the
motion. All were in favor. Motion passed.
Officers: Staff:
Bruce Norwood, President Joey Grisham, Director of Economic Development
Jody Bills, Vice-President Bernie Parker, Assistant Director of Economic Development
Rocio Gonzalez, Secretary Kimberly Garduno, Economic Development Coordinator
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Rocio Gonzalez
President of CDC/EDC Secretary of CDC/EDC
Item No. 5.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Individual Consideration.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 5.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on a resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC)
SUMMARY:
The Anna CDC has enjoyed a strong partnership with Cooksey Communications since
2020 when they produced a comprehensive communications audit. Some of their work
includes the creation of the EDC and CDC logos and tagline, helping develop key
messaging, and connecting us with media opportunities. The results have been very
impressive and staff recommends continuation of the partnership. Renewing this
agreement allows for up of 28 hours per month. Highlights of the scope of work include:
monthly consulting and strategy meetings, creative direction and brand development
through website updates, imagery, public and media relations through news story
pitches, showcasing Anna to targeted audiences, and managing the overall marketing
campaign.
STAFF RECOMMENDATION:
Approve.
ATTACHMENTS:
1. CDC Marketing Resolution 2023 Cooksey Communications
2. Cooksey Communications Letter of Agreement for Anna CDC 2024 7.15.23
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO. ________
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for marketing and promotional purposes to provide website updates,
marketing and public relations consulting services, advertising campaign, development
of brochures and other marketing collateral, and digital and social media campaigns.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Board President to execute a contract for marketing,
advertising, and promotional services and to charge the CDC’s contract services line
item in an amount not to exceed $85,000 in the Fiscal Year 2023-2024 for marketing
and promotional services for community and economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 7th
day of September 2023.
APPROVED:
_____________________________
Bruce Norwood, CDC President
ATTEST:
________________________________
Rocio Gonzalez, CDC Secretary
LETTER OF AGREEMENT
THIS AGREEMENT (“Agreement”) is effective as of October 1, 2023 (the “Effective Date”) by and
between Cooksey Communications, Inc., a Texas corporation (“Cooksey” or “Contractor”) whose
address is 5525 N. MacArthur Blvd., Suite 530, Irving, Texas 75038; and the Anna Community
Development Corporation (“Client”), whose office address is 120 W. Seventh Street, Anna, Texas 75409.
Client desires to retain Cooksey as an independent contractor to provide public relations and strategic
communications services.
In consideration therefore, Client agrees to pay Cooksey a monthly retainer of SIX THOUSAND THREE
HUNDRED DOLLARS ($6,300) plus five percent (5%) monthly CSTIM of $315 covering routine expenses
for the term of this Agreement, as outlined below, which will allow Cooksey to perform up to 28 hours
of service per month, on average, at its current blended hourly rate of $225.
In future years the available monthly service hours shall be calculated based on Cooksey’s then
prevailing blended hourly rate, which Cooksey reserves the right to change based on prevailing market
rates. Any change in the blended hourly rate shall be communicated in writing, in advance, to the Client.
In so contracting, the parties agree that Cooksey is an independent contractor and is not an employee,
partner, or co-venture of the Client. The manner in which Cooksey’s services are rendered shall be
within Cooksey’s sole control and discretion. Cooksey is not authorized to sign any sponsorship or other
agreement on behalf of the Client without prior review and approval by an authorized party of the
Client.
Scope of Work
In consideration for the fees and the mutual covenants contained in this Agreement, the Client and
Cooksey agree that Cooksey will provide the public relations and strategic communications services
listed below, not to exceed the retainer-covered hours stipulated above:
•Consulting and Strategy
o Participate in monthly progress calls/meetings with Client and digital media partner to
discuss PR/marketing opportunities and needs, Client activities and upcoming initiatives
o Facilitate additional client calls, as needed, to discuss PR/marketing strategy
•Creative Direction and Brand Development
o Create annual advertising campaign themes, including industry-segmented ads
o Update, as needed, website logo, tagline, content and imagery
o Update existing marketing collateral pieces and tradeshow elements
o Develop three-dimensional direct mail campaign, including with industry-segmented
focus
•Public/Media Relations
o Proactive media outreach for potential inclusion in local and trade media news stories
Cooksey Communications Agreement for Anna Community Development Corporation 2024, continued
2 | P a g e
o Set up in-person meetings with members of the media; showcase projects/tour Anna,
etc.
o Regular pitching of evergreen story topics, deal announcements and thought leadership
pieces (Cooksey will develop content)
o Recommend key industry and local and trade media awards; develop award entries
o Provide recommendations for sponsored media content, develop content
o Coordinate sponsorship recommendations and selected sponsorship logistics
o Update media kit, complete with important demographic information, business
opportunities and community profile
o Manage overall marketing campaign for EDC/CDC
Billing
Invoices for the current monthly retainer and CSTIM fee will be pre-billed at the beginning of each
month, with the first invoice submitted to the Client immediately upon execution of this Agreement.
All invoices are due net 15 calendar days from the invoice date. Payments received after 30 calendar
days of the invoice date shall be subject to late charges at a rate of one-and-a-half percent (1.5%) per
month (18% per annum).
Each invoice will include a brief summary of services and deliverables provided in the previous month,
plus a listing of any non-routine expenses incurred on the Client’s behalf (see Expenses and Exclusions
section below).
Additional Fees/Hours
It is not typical for Cooksey to bill for a small number of additional hours worked in one month, beyond
those covered by the monthly retainer, if this is not a regular, recurring occurrence.
If it becomes apparent that satisfactory performance of any of the Agreement-stipulated services is
causing Cooksey to significantly or repeatedly exceed the hours compensated by the monthly retainer,
by more than 10 percent (10%) on average, Cooksey will promptly notify the Client, provide a written
estimate of the additional hours required and obtain advance written approval from the Client of any
additional fees before undertaking and completing extra work. If no further services are desired by the
Client, Cooksey shall deliver the work performed within the Agreement-covered hours and will receive
the normal fee associated with such deliverables in accordance with this Agreement.
If the Client requests new services or projects not specifically delineated in this Agreement, Cooksey will
provide a written estimate of the hours and costs associated with those services or deliverables and will
require advance, written approval before undertaking any additional work. Any such incidental work
would be estimated and, if approved by the Client, performed at the $225 per hour blended billing rate,
or as agreed to in writing.
Expenses and Exclusions
Cooksey, for the benefit of the Client, may incur non-routine, third-party expenses in the course of
implementing the requested services, including but not limited to such items as newswire services,
clipping services, photography, outsourced printing costs and other expenses charged by third-party
vendors. Any such third-party vendor expenses will be billed directly by the vendor to the Client, unless
otherwise agreed to mutually by Cooksey and the Client. Expenses handled by Cooksey will incur a 15
Cooksey Communications Agreement for Anna Community Development Corporation 2024, continued
3 | P a g e
percent (15%) markup. Any individual, third-party vendor expenses over $250 must be approved in
advance, in writing, by the Client.
Unless the proposed scope of services stipulates otherwise, the monthly retainer outlined above does
not include Cooksey’s creative design services or creative production costs, or other related expenses.
Should the Client require any such creative services or associated production expenses, these services
and expenses would be estimated separately by Cooksey for the Client’s advance, written approval prior
to undertaking the services desired.
Client Services, Technology and Information Management (CSTIM) Fee
Each monthly invoice shall include Cooksey’s standard CSTIM fee, calculated at five percent (5%) of the
monthly retainer, which covers routine internal expenses regularly incurred on all of its clients’ behalf.
These expenses include, but are not limited to, mileage incurred for travel to/from meetings and events
(up to 100 miles from the Cooksey office); photocopies and in-house printing; courier or delivery
charges; subscriptions for online media resources such as Cision (global media database and intelligence
service); subscriptions for videoconferencing services (Zoom, WebEx, Microsoft Teams, etc.);
maintenance of communications infrastructure for 24/7 client service; and subscriptions to base-level
versions of electronic marketing services such as SurveyMonkey (Standard Annual plan only).
For the Anna Community Development Corporation monthly retainer of $6,300, the monthly CSTIM fee
will be $315.
If Cooksey expects to incur any extraordinary, non-routine expenses that would exceed the amount
covered by the monthly CSTIM fee, Cooksey will notify the Client prior to incurring such charges and
seek advance, written approval from the Client to invoice for those extraordinary expenses.
Media Buying and Sequential Liability
If Cooksey is placing or buying media for the Client (paid advertising), then the Client must provide
written approval for and sign media plans before insertion orders and purchase orders can be created
and submitted to the media organization. Unless expressly agreed otherwise in writing between
Cooksey and the Client, purchases made by Cooksey on the Client’s behalf shall be subject to a 15
percent (15%) markup, consistent with other external expenses where Cooksey is providing credit to the
Client. This markup shall be waived only if the media organization is billing the Client directly for such
media purchases.
All Cooksey-submitted insertion orders and purchase orders shall make it clear that responsibility for
payment to the media organization lies with the Client, not with Cooksey. Cooksey shall only be
responsible for timely payment to media when Cooksey has received timely payment from the Client. In
cases where payment is not made in a timely manner to Cooksey, any late charges or other fees
consequently assessed by the media organization shall be the sole responsibility of the Client.
Term of Service and Annual Inflationary Adjustment
Services addressed in this Agreement are expected to last from the Effective Date stipulated above
through September 30, 2024.
At the expiration of the initial term, the parties may agree to renew the Agreement upon terms mutually
agreeable to both parties, as set forth in a separate, written document executed by both parties at such
time.
Cooksey Communications Agreement for Anna Community Development Corporation 2024, continued
4 | P a g e
Either party may terminate this Agreement for any reason at any time upon 60 days’ prior written notice
to the other party.
Unless the Agreement terminates sooner, on an annual basis beginning 12 months from the Effective
Date the monthly retainer fee shall increase by 5 percent (5%) to account for typical annual inflation and
shall then be rounded to the nearest $100 increment. The new 5% CSTIM fee shall be calculated based
on the adjusted monthly retainer.
Confidentiality
All confidential information will be held confidential by Cooksey and will not be discussed with outside
parties without the Client’s prior consent, unless required by applicable law.
Indemnity
Client agrees to indemnify and save Cooksey harmless from and against all liability, including all actions,
claims, damages, costs and attorneys’ fees, which Cooksey may incur (or to which Cooksey may be a
party), arising out of actions taken or statements made by Cooksey at the Client’s direction or based
upon information provided by the Client, and any and all losses, claims, damages, expenses or liabilities
related to the use of Client’s products or services except when such actions, claims, damages, costs and
attorneys’ fees result from gross negligence or willful misconduct by Cooksey.
Cooksey agrees to indemnify and save Client harmless from and against all liability, including all actions,
claims, damages, costs and attorneys’ fees, which Client may incur (or to which Client may be a party),
arising out of or related to Cooksey work product excepting only when such actions, claims, damages,
costs and attorneys’ fees result from information, graphics or text provided to Cooksey by Client.
Client’s Intellectual Property
Cooksey shall not use or be entitled to any Client intellectual property, including but not limited to Client
trademarks, trade dress, copyright, trade secrets or proprietary information, without the express
written permission of Client or as otherwise expressly stipulated elsewhere in this Agreement. Granting
a license to use in any one instance shall not be deemed to be a license in any other instance.
Cooksey’s Intellectual Property
Client shall not use or be entitled to any Cooksey intellectual property, including but not limited to
media lists, Cooksey trademarks, trade dress, copyright, trade secrets or proprietary information,
without the express written permission of Cooksey or as otherwise expressly stipulated elsewhere in
this Agreement. Granting a license to use in any one instance shall not be deemed to be a license in any
other instance.
Please indicate your acceptance of the terms stated above by signing and returning a copy of this
Agreement to Cooksey. Facsimile signatures received by electronic means shall be deemed originals.
Agreed to and Accepted by:
Cooksey Communications Agreement for Anna Community Development Corporation 2024, continued
5 | P a g e
_________________________________________________ ___________________________
Bruce Norwood, President Date
Anna Community Development Corporation
_________________________________________________ ___________________________
Colby Walton, Chairman and CEO Date
Cooksey Communications
Item No. 5.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on a resolution approving an agreement with Swimming Duck,
LLC for digital media services. (CDC)
SUMMARY:
Similar to Cooksey Communications, the CDC has enjoyed a strong partnership with
Swimming Duck, LLC for digital media services. Staff holds monthly meetings with
Swimming Duck to discuss strategy, buying, optimization, and management services.
Their strategy and approach continues to be successful and staff recommends
continuing the partnership.
STAFF RECOMMENDATION:
Approve.
ATTACHMENTS:
1. Digital Marketing Resolution 2023 Swimming Duck
2. Anna EDC Letter of Agreement 2023-2024 R1
3. Anna EDC FY 2022 - 2023 Performance Metrics
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO.
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for marketing and promotional purposes to provide digital media services.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Economic Development Director to execute a contract
attached hereto as Exhibit A for marketing, advertising, and promotional services and to
charge the CDC’s promotional line item in an amount not to exceed $45,000 in the
Fiscal Year 2023-2024 for marketing and promotional services for community and
economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 7th
day of September 2023.
APPROVED: ATTEST:
Bruce Norwood, CDC President Rocio Gonzalez, CDC Secretary
LETTER OF AGREEMENT 2023-2024 REV1
August 30, 2023
Swimming Duck LLC (“Agency”) will provide digital media planning, buying, optimization and
management services to the Anna Economic Development Corporation (“Client”) beginning
October 1, 2023. Specific services to be provided include but are not necessarily limited to the
following:
• Planning, negotiating, placing and managing the FY 2024 October-September digital media
buys. Exhibit I outlines the specifics of the proposed annual media buy.
• As part of our media management services, Agency will develop monthly media
performance reports which will be shared with Client on a monthly Zoom call.
Agency will be compensated based on a commission equivalent to 15% of the monthly billing.
Agency will pay the media directly under sequential liability terms, that is, Agency will be solely
liable for payment to the extent that proceeds have cleared from Client to the Agency. For sums
owing but not cleared to the Agency, the media will hold Client solely liable.
Client will be provided with Estimates prior to final negotiation and placement of media buys as
authorized by Client. Agency will not incur expenses on Client’s behalf that exceed the
Approved Estimate Amount. Any out-of-pocket expenses such as FedEx, copy, courier services
or similar charges Agency may pay directly will be invoiced to Client at net cost.
Agency agrees to protect all proprietary and confidential information communicated to it by
Client using the same degree of care as Agency uses to protect its own confidential information
of a like nature, but no less than a reasonable degree of care. Client agrees to expressly identify
proprietary and confidential information as such at the time of disclosure to Agency. Agency
agrees to return to Client any written confidential information given to Agency should either
party terminate the relationship.
If the terms of this Agreement are agreeable, please sign and date below.
Gordon Law Joey Grisham
President Director
Swimming Duck, LLC. Anna Economic Development Corporation
Date: July 5, 2023 Date:
EXHIBIT I
Total Media Budget: $45,000
Estimated Annual Impressions: 3,577,800
Estimated CPM (cost per thousand): $12.58
Target Audiences: People who have been to the Anna EDC website, are
reading contextually relevant content, or are in the
commercial real estate business, or are C-level
employees in the manufacturing/distribution industries.
Also, persons engaged with tech and finance websites,
local and national news sites, commercial real estate
apps and websites.
Initial Buy Details
• Media in-market all 12 months of the Fiscal Year
o Average $3,750 per month budget
o Average 298,150 impressions per month
• Each month: Cross Device Display
o Website retargeting
o Contextual targeting
o Behavioral targeting
• October, December, February, April, June, August: Video Pre-Roll
o Website retargeting
o Contextual targeting
o Behavioral targeting
• November, January, March, May, July, September: OTT
o Website retargeting
o Contextual targeting
o Behavioral targeting
Anna EDC FY 2022-2023
Performance Metrics
July 6, 2023
The Ask
•We were asked to determine the return on investment for the media
dollars spent on the Anna EDC’s behalf this fiscal year.
•As we do not have access to end-to-end conversion data (i.e., media
generated lead to actual business generated), we can report on two key
media measures that collectively determine the success of our digital
advertising efforts:
•Clicks to the website directly attributable to our advertising
•Conversions on the website directly attributable to our advertising
Media Measures
•Clicks
•Since the start of the current fiscal year (October 2022) through May 2023, our
digital advertising has been seen 4.35 million times and has caused 8,898
targeted consumers to click through to the website.
•Our target audiences are commercial real estate brokers and business leaders in DFW
•Our cost per click can be computed at $3.15.
•Conversions
•The 8,898 people who clicked through to the Anna EDC website as a direct
result of our advertising accounted for 1,143 conversions for a conversion rate
of 12.8%.
•We define conversions as persons who clicked the View Available Properties and/or the
Download Area Map tabs and/or made a phone call or filled out a contact form.
•Our cost per conversion can be computed at $21.15.
Item No. 6.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Director's Report.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 6.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Strategic Plan Update
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. August 2023 Strategic Plan Update_Final
Economic Development
Strategic Plan Highlights
August 2023
Anna Economic Development Director Joey Grisham
served as a panelist at the Texoma Council of Governments
City Series on August 3rd —Economic Development
Strategies for the changing Texoma Business Landscape.
Dallas Morning News featured City of Anna’s economic
development strategy “We always start with a yes,
Anna mayor says of proposed economic development
projects.”
Joey Grisham delivered a presentation to Anna Seniors at
the Talks and Talents Senior Program series.
Staff attended the ribbon cutting ceremony for Lamar
National Bank. The event was hosted by the Greater Anna
Chamber of Commerce.
Joey Grisham’s article “How Diverse Housing Builds a
City” was featured in the commercial real estate section of
D CEO.
Measureables
August 2023 New Newsle t t er Subscri bers :
3 0 (1 ,901 total)
Linke dI n Re action s: 2 3 2
(Pa s t 30 Da y s - 39.8%
inc rease)
Linke dI n Pagevie ws: 1 34
(Pa s t 30 Da y s - 45.7%
inc rease)
Ne w Linke dI n Follower s: 29
(1,29 0 tota l )
Busine s s R etention
Exp ansi on C onta cts: 7
Real Estate Bro ker /
Dev elo per Me etings : 1 3
Co nstr u cti on /
Arc h itectura l Meeti ng s: 4
Item No. 6.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Financial Report/Sales Tax Update
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
1. 2023 Monthly Sales Tax Report_June
2. CDC SALES TAX COLLECTIONS FY22_June
% Change
2022-23 Collections from 2021-22 Collections
Monthly Prior Year Monthly
October 522,386$ 25.2% 417,343$
November 542,873 12.3% 483,556
December 622,388 12.7% 552,138
January 454,358 4.4% 435,037
February 463,016 11.3% 416,044
March 605,483 3.7% 583,700
April 551,653 11.6% 494,472
May 591,858 15.8% 511,309
June 634,824 8.7% 583,874
July 570,950
August 533,224
September 575,011
4,988,839$ 6,156,658$
Budget: 6,753,000 73.9% 4,300,000
CITY OF ANNA
Schedule of Sales Tax Collections
For the month June 30, 2023
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Monthly Sales Tax Collections:
3 Year Comparison
FY2020-21 FY2021-22 FY2022-23
% Change
2022-23 Collections from 2021-22 Collections
Monthly Prior Year Monthly
October 195,895$ 25.2% 156,504$
November 203,577$ 12.3% 181,334$
December 233,395$ 12.7% 207,052$
January 170,384$ 4.4% 163,139$
February 173,631$ 11.3% 156,016$
March 227,056$ 3.7% 218,887$
April 206,870$ 11.6% 185,427$
May 221,947$ 15.8% 191,741$
June 238,059$ 8.7% 218,953$
July 214,106$
August 199,959$
September 215,629$
1,870,814$ 2,308,747$
CITY OF ANNA
COMMUNITY DEVELOPMENT CORPORATION
Schedule of Sales Tax Collections
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
Monthly Sales Tax Collections:
3 Year Comparison
FY2022-23 FY2021-22 FY2020-21
Item No. 6.c.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
3 Nations Brewing Co. Soft Opening
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 7.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Closed Session.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 8.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Reconvene into open session and take any action on closed session items.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 10.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/7/2023
Staff Contact:
AGENDA ITEM:
Adjourn.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS: