HomeMy WebLinkAbout2024-09-05 EDC/CDC Regular Meeting
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate
arrangements can be made.
MEETING AGENDA
ANNA COMMUNITY DEVELOPMENT CORPORATION
AND
ANNA ECONOMIC DEVELOPMENT CORPORATION
Thursday, September 5, 2024 @ 6:00 PM
The CDC/EDC of the City of Anna will meet on 9/5/2024, at 6:00 PM in the Anna
Municipal Complex-Council Chambers, located at 120 W. 7th Street, to consider the
following items.
1. Call to Order, Roll Call, and Establishment of Quorum.
2. Invocation and Pledge of Allegiance.
3. Neighbor Comments.
Persons may address the Board of Directors on items not on the agenda; please observe
the time limit of three (3) minutes. Members of the Board cannot comment on or deliberate
statements of the public except as authorized by Section 551.042 of the Texas Government
Code.
4. Consent Agenda.
a. Approve minutes from the August 1, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC) b. Approve minutes from the August 1, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
5. Individual Consideration.
a. Receive a presentation on financial reports for the CDC & EDC. b. Consider/Discuss/Act on a resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC) c. Consider/Discuss/Act on a resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
6. Director's Report.
a. Strategic Plan Update b. Financial Report / Sales Tax Update
Page 1 of 37
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate
arrangements can be made.
c. Event Updates & Upcoming Events
7. Closed Session. a. Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase. b. Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct
of the State Bar of Texas clearly conflicts with Chapter 551 of the Government
Code (Tex. Gov’t Code §551.071); Grant program; Lease agreement and
professional services contract. Pending Contracts. c. Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors
seeks to have locate, stay, or expand in or near the territory of the City of Anna
and with which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087); potential retail and
medical projects.
8. Reconvene into open session and take any action on closed session items.
9. Receive reports from staff or Board Members about items of community interest.
10. Adjourn.
This is to certify that I, Bernie Parker, Director of Economic Development, posted this Agenda
on the City's website (www.annatexas.gov) and at the Anna Municipal Complex bulletin board at
or before 5:00 p.m. on 8/30/2024.
Bernie Parker, Director of Economic
Development
Page 2 of 37
Item No. 3.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Neighbor Comments.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Page 3 of 37
Item No. 4.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Approve minutes from the August 1, 2024, Joint Community Development Corporation
and Economic Development Corporation Meeting. (CDC)
SUMMARY:
Review & approve the meeting minutes from the August 1, 2024, Joint CDC/EDC
Meeting.
STAFF RECOMMENDATION:
Staff recommends approval.
ATTACHMENTS:
1. August 1_2024 CDC EDC Joint Meeting Minutes_Draft
Page 4 of 37
Officers: Staff:
Bruce Norwood, President Bernie Parker, Director of Economic Development
Nate Pike, Vice-President Salena Tittle, Economic Development Manager
Michelle Hawkins, Secretary
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, August 1, 2024, at 6:00 pm
Anna Municipal Complex, City Council Chambers
120 W. 7th Street, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a meeting at 6:00 p.m. on Thursday, August 1, 2024, at the Anna Municipal Complex in City
Council Chambers, located at 120 W. 7th Street Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of Anna’s
website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood, Nate Pike, Kylee Kelley, Manny Singh, and Lamarr
Dillingham. CDC AND EDC Board Members Absent: Michelle Hawkins and Allison Inesta. Others Present:
Bernie Parker (Director of Economic Development), Salena Tittle (Economic Development Manager),
David Overcash (City Attorney), Pete Cain (Mayor), & Jody Bills (Council Member).
1.Call to Order, Roll Call, and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:00 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance was led by Board President Bruce Norwood.
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Approve minutes from the July 18, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b.Approve minutes from the July 18, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
Page 5 of 37
Officers: Staff:
Bruce Norwood, President Bernie Parker, Director of Economic Development
Nate Pike, Vice-President Salena Tittle, Economic Development Manager
Michelle Hawkins, Secretary
Lamarr Dillingham made a motion on behalf of the CDC and EDC to approve the consent
agenda. Nate Pike seconded the motion. All were in favor. Motion passed.
5.Individual Consideration.
There were no individual consideration items.
6.Director’s Report.
a.Strategic Plan Update
Bernie Parker updated the Board on staff’s recent accomplishments & attended
events.
b.Financial Report/Sales Tax Update
Bernie Parker presented updated information on increased sales tax and that
the city is already up 18% higher than where we were last year.
c.Event Updates & Upcoming Events
Bernie Parker provided the Board with all of the information on the upcoming
2024 Development Forum which will be held on August 29th.
7.Closed Session.
a.Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b.Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov’t Code §551.071); Grant program; Lease agreement and professional
services contract. Pending Contracts.
c.Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors seeks
to have locate, stay, or expand in or near the territory of the City of Anna and with
which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087); potential retail and medical
projects.
Page 6 of 37
Officers: Staff:
Bruce Norwood, President Bernie Parker, Director of Economic Development
Nate Pike, Vice-President Salena Tittle, Economic Development Manager
Michelle Hawkins, Secretary
Manny Singh made a motion to enter into closed session. Kylee Kelley seconded the motion. All
were in favor. Motion passed. The EDC/CDC Board entered into closed session at 6:07 p.m.
8.Reconvene into open session and take any action on closed session items.
Bruce Norwood called the EDC/CDC Board meeting back into open session at 6:30 p.m.
9.Receive reports from staff or Board Members about items of community interest.
There were no reports.
10.Adjourn.
Kylee Kelley made a motion that the Board adjourn the meeting. Manny Singh seconded the
motion. All were in favor. Motion passed. The meeting was adjourned at 6:30 p.m.
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Michelle Hawkins
President of CDC/EDC Secretary of CDC/EDC
Page 7 of 37
Item No. 4.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Approve minutes from the August 1, 2024, Joint Community Development Corporation
and Economic Development Corporation Meeting. (EDC)
SUMMARY:
Review & approve the meeting minutes from the August 1, 2024, Joint CDC/EDC
Meeting.
STAFF RECOMMENDATION:
Staff recommends approval.
ATTACHMENTS:
1. August 1_2024 CDC EDC Joint Meeting Minutes_Draft
Page 8 of 37
Officers: Staff:
Bruce Norwood, President Bernie Parker, Director of Economic Development
Nate Pike, Vice-President Salena Tittle, Economic Development Manager
Michelle Hawkins, Secretary
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, August 1, 2024, at 6:00 pm
Anna Municipal Complex, City Council Chambers
120 W. 7th Street, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a meeting at 6:00 p.m. on Thursday, August 1, 2024, at the Anna Municipal Complex in City
Council Chambers, located at 120 W. 7th Street Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of Anna’s
website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood, Nate Pike, Kylee Kelley, Manny Singh, and Lamarr
Dillingham. CDC AND EDC Board Members Absent: Michelle Hawkins and Allison Inesta. Others Present:
Bernie Parker (Director of Economic Development), Salena Tittle (Economic Development Manager),
David Overcash (City Attorney), Pete Cain (Mayor), & Jody Bills (Council Member).
1.Call to Order, Roll Call, and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:00 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance was led by Board President Bruce Norwood.
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Approve minutes from the July 18, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b.Approve minutes from the July 18, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
Page 9 of 37
Officers: Staff:
Bruce Norwood, President Bernie Parker, Director of Economic Development
Nate Pike, Vice-President Salena Tittle, Economic Development Manager
Michelle Hawkins, Secretary
Lamarr Dillingham made a motion on behalf of the CDC and EDC to approve the consent
agenda. Nate Pike seconded the motion. All were in favor. Motion passed.
5.Individual Consideration.
There were no individual consideration items.
6.Director’s Report.
a.Strategic Plan Update
Bernie Parker updated the Board on staff’s recent accomplishments & attended
events.
b.Financial Report/Sales Tax Update
Bernie Parker presented updated information on increased sales tax and that
the city is already up 18% higher than where we were last year.
c.Event Updates & Upcoming Events
Bernie Parker provided the Board with all of the information on the upcoming
2024 Development Forum which will be held on August 29th.
7.Closed Session.
a.Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b.Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov’t Code §551.071); Grant program; Lease agreement and professional
services contract. Pending Contracts.
c.Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors seeks
to have locate, stay, or expand in or near the territory of the City of Anna and with
which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087); potential retail and medical
projects.
Page 10 of 37
Officers: Staff:
Bruce Norwood, President Bernie Parker, Director of Economic Development
Nate Pike, Vice-President Salena Tittle, Economic Development Manager
Michelle Hawkins, Secretary
Manny Singh made a motion to enter into closed session. Kylee Kelley seconded the motion. All
were in favor. Motion passed. The EDC/CDC Board entered into closed session at 6:07 p.m.
8.Reconvene into open session and take any action on closed session items.
Bruce Norwood called the EDC/CDC Board meeting back into open session at 6:30 p.m.
9.Receive reports from staff or Board Members about items of community interest.
There were no reports.
10.Adjourn.
Kylee Kelley made a motion that the Board adjourn the meeting. Manny Singh seconded the
motion. All were in favor. Motion passed. The meeting was adjourned at 6:30 p.m.
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Michelle Hawkins
President of CDC/EDC Secretary of CDC/EDC
Page 11 of 37
Item No. 5.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Individual Consideration.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Page 12 of 37
Item No. 5.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Receive a presentation on financial reports for the CDC & EDC.
SUMMARY:
The Finance Director will present CDC/EDC Financial Reports to the Board.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
Page 13 of 37
Item No. 5.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on a resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC)
SUMMARY:
The Anna CDC has enjoyed a strong partnership with Cooksey Communications since
2020 when they produced a comprehensive communications audit. Some of their work
includes the creation of the EDC and CDC logos and tagline, helping develop key
messaging, and connecting us with media opportunities. The results have been very
impressive and staff recommends continuation of this partnership. Renewing this
agreement allows for up of 30 hours per month. Highlights of the scope of work include:
monthly consulting and strategy meetings, creative direction and brand development
through website updates, imagery, public and media relations through news story
pitches, showcasing Anna to targeted audiences, and managing the overall marketing
campaign.
STAFF RECOMMENDATION:
Staff recommends approval.
ATTACHMENTS:
1. CDC Marketing Resolution 2023 Cooksey Communications
2. Cooksey LOA for Anna CDC FY25 8.12.24 (002)
Page 14 of 37
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO. ________
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for marketing and promotional purposes to provide website updates,
marketing and public relations consulting services, advertising campaign, development
of brochures and other marketing collateral, and digital and social media campaigns.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Board President to execute a contract for marketing,
advertising, and promotional services and to charge the CDC’s contract services line
item in an amount not to exceed $91,000 in the Fiscal Year 2024-2025 for marketing
and promotional services for community and economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 5th
day of September 2024.
APPROVED:
_____________________________
Bruce Norwood, CDC President
ATTEST:
________________________________
Michelle Hawkins, CDC Secretary
Page 15 of 37
LETTER OF AGREEMENT
THIS AGREEMENT (“Agreement”) is effective as of October 1, 2024 (the “Effective Date”) by and
between Cooksey Communications, Inc., a Texas corporation (“Cooksey” or “Contractor”) whose
address is 5525 N. MacArthur Blvd., Suite 530, Irving, Texas 75038; and the Anna Community
Development Corporation (“Client”), whose office address is 120 W. 7th St., Anna, Texas 75409.
Client desires to retain Cooksey as an independent contractor to provide public relations and strategic
communications services.
In consideration therefore, Client agrees to pay Cooksey a monthly retainer of SIX THOUSAND SEVEN
HUNDRED FIFTY DOLLARS ($6,750) plus sales taxes if applicable, plus five percent (5%) monthly CSTIM of
$337.50 covering routine expenses for the term of this Agreement, as outlined below. The monthly
retainer will allow Cooksey to perform up to 30 hours of service per month, on average, at its current
blended hourly rate of $225.
In addition, Client agrees to pay Cooksey a creative services project fee of TEN THOUSAND DOLLARS
($10,000) plus sales taxes if applicable, plus five percent (5%) CSTIM of $500 covering routine expenses
for the term of this Agreement, as outlined below. The creative project fee will allow Cooksey to
perform up to 45 hours of service at its current blended hourly rate of $225.
In future years the available monthly service hours shall be calculated based on Cooksey’s then
prevailing blended hourly rate, which Cooksey reserves the right to change based on prevailing market
rates. Any change in the blended hourly rate shall be communicated in writing, in advance, to the Client.
In so contracting, the parties agree that Cooksey is an independent contractor and is not an employee,
partner, or co-venture of the Client. The manner in which Cooksey’s services are rendered shall be
within Cooksey’s sole control and discretion. Cooksey is not authorized to sign any sponsorship or other
agreement on behalf of the Client without prior review and approval by an authorized party of the
Client.
Scope of Work
In consideration for the fees and the mutual covenants contained in this Agreement, the Client and
Cooksey agree that Cooksey will provide the public relations, strategic communications services and
creative services listed below, not to exceed the retainer-covered hours stipulated above:
• Consulting and Strategy (covered by $6,750 monthly retainer)
o Participate in monthly progress calls/meetings with Client and digital media partner to
discuss PR/marketing opportunities and needs, Client activities and upcoming initiatives
o Facilitate additional client calls, as needed, to discuss PR/marketing strategy
• Public/Media Relations (covered by $6,750 monthly retainer)
o Conduct proactive media outreach for potential inclusion in local and trade media news
stories
Page 16 of 37
Cooksey Agreement for Anna Community Development Corporation, October 2024, continued
2 | Page
o Set up in-person meetings with members of the media; showcase projects/tour Anna,
etc.
o Regularly pitch evergreen story topics, deal announcements and thought leadership
pieces (Cooksey will develop content)
o Recommend key industry and local and trade media awards; develop award entries
o Provide recommendations for sponsored media content, develop content
o Coordinate sponsorship recommendations and selected sponsorship logistics
o Update media kit, as needed
o Manage overall marketing campaign for EDC/CDC
• Creative Services (covered by $10,000 creative project fee)
o Annual report
o Updates to ad concepts and ongoing design
o Updates to the marketing map
o Minor updates to the tradeshow booth
o Invitation design for the annual developer forum
Billing
Invoices for the current monthly retainer plus any applicable sales taxes and CSTIM fee will be pre-billed
at the beginning of each month, with the first invoice submitted to the Client on October 1, 2024. The
creative services project fee plus any applicable sales taxes and CSTIM fee will be billed in its entirety up-
front on October 1, 2024.
All invoices are due net 15 calendar days from the invoice date. Payments received after 30 calendar
days of the invoice date shall be subject to late charges at a rate of one-and-a-half percent (1.5%) per
month (18% per annum).
Each invoice will include a brief summary of services and deliverables provided in the previous month,
plus a listing of any non-routine expenses incurred on the Client’s behalf (see Expenses and Exclusions
section below).
Additional Fees/Hours
It is not typical for Cooksey to bill for a small number of additional hours worked in one month, beyond
those covered by the monthly retainer, if this is not a regular, recurring occurrence.
If it becomes apparent that satisfactory performance of any of the Agreement-stipulated services is
causing Cooksey to significantly or repeatedly exceed the hours compensated by the monthly retainer,
by more than 10 percent (10%) on average, Cooksey will promptly notify the Client, provide a written
estimate of the additional hours required and obtain advance written approval from the Client of any
additional fees before undertaking and completing extra work. If no further services are desired by the
Client, Cooksey shall deliver the work performed within the Agreement-covered hours and will receive
the normal fee associated with such deliverables in accordance with this Agreement.
If the Client requests new services or projects not specifically delineated in this Agreement, Cooksey will
provide a written estimate of the hours and costs associated with those services or deliverables and will
require advance, written approval before undertaking any additional work. Any such incidental work
would be estimated and, if approved by the Client, performed at the $225 per hour blended billing rate,
or as agreed to in writing.
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Cooksey Agreement for Anna Community Development Corporation, October 2024, continued
3 | Page
Expenses and Exclusions
Cooksey, for the benefit of the Client, may incur non-routine, third-party expenses in the course of
implementing the requested services, including but not limited to such items as newswire services,
clipping services, photography, outsourced printing costs and other expenses charged by third-party
vendors. Any such third-party vendor expenses will be billed directly by the vendor to the Client, unless
otherwise agreed to mutually by Cooksey and the Client. Expenses handled by Cooksey will incur a 15
percent (15%) markup. Any individual, third-party vendor expenses over $250 must be approved in
advance, in writing, by the Client.
Unless the proposed scope of services stipulates otherwise, the monthly retainer outlined above does
not include Cooksey’s creative design services or creative production costs, or other related expenses.
Should the Client require any such creative services or associated production expenses, these services
and expenses would be estimated separately by Cooksey for the Client’s advance, written approval prior
to undertaking the services desired.
Client Services, Technology and Information Management (CSTIM) Fee
Each monthly invoice shall include Cooksey’s standard CSTIM fee, calculated at five percent (5%) of the
monthly retainer, which covers routine internal expenses regularly incurred on all of its clients’ behalf.
These expenses include, but are not limited to, mileage incurred for travel to/from meetings and events
(up to 100 miles from the Cooksey office); photocopies and in-house printing; courier or delivery
charges; subscriptions for online media resources such as Cision (global media database and intelligence
service); subscriptions for videoconferencing services (Zoom, WebEx, Microsoft Teams, etc.);
maintenance of communications infrastructure for 24/7 client service; and subscriptions to base-level
versions of electronic marketing services such as SurveyMonkey (Standard Annual plan only).
For the Anna Community Development Corporation monthly retainer of $6,750, the monthly CSTIM fee
will be $337.50. For the creative services project fee, the CSTIM fee will be $500.
If Cooksey expects to incur any extraordinary, non-routine expenses that would exceed the amount
covered by the monthly CSTIM fee, Cooksey will notify the Client prior to incurring such charges and
seek advance, written approval from the Client to invoice for those extraordinary expenses.
Media Buying and Sequential Liability
If Cooksey is placing or buying media for the Client (paid advertising), then the Client must provide
written approval for and sign media plans before insertion orders and purchase orders can be created
and submitted to the media organization. Unless expressly agreed otherwise in writing between
Cooksey and the Client, purchases made by Cooksey on the Client’s behalf shall be subject to a 15
percent (15%) markup, consistent with other external expenses where Cooksey is providing credit to the
Client. This markup shall be waived only if the media organization is billing the Client directly for such
media purchases.
All Cooksey-submitted insertion orders and purchase orders shall make it clear that responsibility for
payment to the media organization lies with the Client, not with Cooksey. Cooksey shall only be
Page 18 of 37
Cooksey Agreement for Anna Community Development Corporation, October 2024, continued
4 | Page
responsible for timely payment to media when Cooksey has received timely payment from the Client. In
cases where payment is not made in a timely manner to Cooksey, any late charges or other fees
consequently assessed by the media organization shall be the sole responsibility of the Client.
Term of Service and Annual Inflationary Adjustment
Services addressed in this Agreement are expected to last from the Effective Date stipulated above
through September 30, 2025.
At the expiration of the initial term, the parties may agree to renew the Agreement upon terms mutually
agreeable to both parties, as set forth in a separate, written document executed by both parties at such
time.
Either party may terminate this Agreement for any reason at any time upon 60 days’ prior written notice
to the other party.
Unless the Agreement terminates sooner, on an annual basis beginning 12 months from the Effective
Date the monthly retainer fee shall increase by 5 percent (5%) to account for typical annual inflation and
shall then be rounded to the nearest $100 increment. The new 5% CSTIM fee shall be calculated based
on the adjusted monthly retainer.
Confidentiality
All confidential information will be held confidential by Cooksey and will not be discussed with outside
parties without the Client’s prior consent, unless required by applicable law.
Indemnity
Client agrees to indemnify and save Cooksey harmless from and against all liability, including all actions,
claims, damages, costs and attorneys’ fees, which Cooksey may incur (or to which Cooksey may be a
party), arising out of actions taken or statements made by Cooksey at the Client’s direction or based
upon information provided by the Client, and any and all losses, claims, damages, expenses or liabilities
related to the use of Client’s products or services except when such actions, claims, damages, costs and
attorneys’ fees result from gross negligence or willful misconduct by Cooksey.
Cooksey agrees to indemnify and save Client harmless from and against all liability, including all actions,
claims, damages, costs and attorneys’ fees, which Client may incur (or to which Client may be a party),
arising out of or related to Cooksey work product excepting only when such actions, claims, damages,
costs and attorneys’ fees result from information, graphics or text provided to Cooksey by Client.
Client’s Intellectual Property
Cooksey shall not use or be entitled to any Client intellectual property, including but not limited to Client
trademarks, trade dress, copyright, trade secrets or proprietary information, without the express
written permission of Client or as otherwise expressly stipulated elsewhere in this Agreement. Granting
a license to use in any one instance shall not be deemed to be a license in any other instance.
Cooksey’s Intellectual Property
Client shall not use or be entitled to any Cooksey intellectual property, including but not limited to
media lists, Cooksey trademarks, trade dress, copyright, trade secrets or proprietary information,
Page 19 of 37
Cooksey Agreement for Anna Community Development Corporation, October 2024, continued
5 | Page
without the express written permission of Cooksey or as otherwise expressly stipulated elsewhere in
this Agreement. Granting a license to use in any one instance shall not be deemed to be a license in any
other instance.
Please indicate your acceptance of the terms stated above by signing and returning a copy of this
Agreement to Cooksey. Facsimile signatures received by electronic means shall be deemed originals.
Agreed to and Accepted by:
_________________________________________________ ___________________________
Bruce Norwood, President Date
Anna Community Development Corporation
_________________________________________________ ___________________________
Colby Walton, Chairman and CEO Date
Cooksey Communications
August 12, 2024
Page 20 of 37
Item No. 5.c.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on a resolution approving an agreement with Swimming Duck,
LLC for digital media services. (CDC)
SUMMARY:
Similar to Cooksey Communications, the CDC has enjoyed a strong partnership with
Swimming Duck, LLC for digital media services. Staff holds monthly meetings with
Swimming Duck to discuss strategy, buying, optimization, and management services.
Their strategy and approach continues to be successful and staff recommends
continuing the partnership.
STAFF RECOMMENDATION:
Staff recommends approval.
ATTACHMENTS:
1. Digital Marketing Resolution 2024 Swimming Duck
2. Anna EDC Letter of Agreement 2024-2025 V3
3. Anna EDC 2023-2024 Performance Metrics
Page 21 of 37
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO.
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for marketing and promotional purposes to provide digital media services.
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Economic Development Director to execute a contract
attached hereto as Exhibit A for marketing, advertising, and promotional services and to
charge the CDC’s promotional line item in an amount not to exceed $45,000 in the
Fiscal Year 2024-2025 for marketing and promotional services for community and
economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 5th
day of September 2024.
APPROVED: ATTEST:
Bruce Norwood, CDC President Michelle Hawkins, CDC Secretary
Page 22 of 37
LETTER OF AGREEMENT 2024-2025 Version 3
August 19, 2024
Page 23 of 37
Swimming Duck LLC (“Agency”) will provide digital media planning, buying, optimization and
management services to the Anna Economic Development Corporation (“Client”) beginning
October 1, 2024. Specific services to be provided include but are not necessarily limited to the
following:
• Planning, negotiating, placing and managing the FY 2025 October-September digital media
buys. Exhibit I outlines the specifics of the proposed annual media buy.
• As part of our media management services, Agency will develop monthly media
performance reports which will be shared with Client on a monthly Zoom call.
Agency will be compensated based on a commission equivalent to 15% of the monthly billing.
Agency will pay the media directly under sequential liability terms, that is, Agency will be solely
liable for payment to the extent that proceeds have cleared from Client to the Agency. For sums
owing but not cleared to the Agency, the media will hold Client solely liable.
Agency agrees to protect all proprietary and confidential information communicated to it by
Client using the same degree of care as Agency uses to protect its own confidential information
of a like nature, but no less than a reasonable degree of care. Client agrees to expressly identify
proprietary and confidential information as such at the time of disclosure to Agency. Agency
agrees to return to Client any written confidential information given to Agency should either
party terminate the relationship.
If the terms of this Agreement are agreeable, please sign and date below.
Gordon Law Bernie Parker
President Director
Swimming Duck, LLC. Anna Economic Development Corporation
Date: August 19, 2024 Date:
Page 24 of 37
EXHIBIT I
Total Media Budget: $45,000
Estimated Annual Impressions: 4,800,048
Estimated CPM (cost per thousand): $9.37
Estimated CPC (cost per click): $5.17
Target Audiences: Commercial real estate owners and investors, business
owners, site selectors, other job titles related to
business growth and expansion. Additionally we will
retarget people who went to the website.
Geography: DFW and Houston
Initial Buy Details
• Media in-market 10 months of the Fiscal Year (excluding December and June)
o Average $4,500 monthly spend
o Average 480,005 monthly impressions
• Each month:
o Cross device display (curated list data segments and predetermined websites)
o Cross device website retargeting
o Cross device video pre roll website retargeting
o Added value cross device display (website retargeting, contextual targeting,
behavioral targeting)
Page 25 of 37
2023-2024 PERFORMANCE METRICS
August 19, 2024
Page 26 of 37
The Ask
• We were asked to determine the return on investment for the media dollars spent on the
Anna EDC’s behalf this fiscal year.
• As we do not have access to end-to-end conversion data (i.e., media generated lead to
actual business generated), we can report on two key media measures that collectively
determine the success of our digital advertising efforts:
o Clicks to the website directly attributable to our advertising
o Conversions on the website directly attributable to our advertising
Media Measures
• Clicks
o Since the start of the current fiscal year (October 2023) through July 2024, our
digital advertising has been seen 4.95 million times and has caused 18,319 targeted
consumers to click through to the website.
▪ Our target audiences are commercial real estate brokers and business
leaders in DFW
▪ Our cost per click can be computed at $2.00.
• Conversions
o The 18,319 people who clicked through to the Anna EDC website as a direct result of
our advertising accounted for 863 conversions for a conversion rate of 4.7%.
▪ We define conversions as persons who clicked the View Available Properties
and/or the Download Area Map tabs and/or made a phone call or filled out
a contact form.
o Our cost per conversion can be computed at $42.43.
Page 27 of 37
Item No. 6.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Director's Report.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Page 28 of 37
Item No. 6.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Strategic Plan Update
SUMMARY:
Bernie Parker, Director of Economic Development, to give a brief overview of what staff
has been working on and future initiatives.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
1. August 2024 Strategic Plan Update
Page 29 of 37
Economic Development
Strategic Plan Highlights
August 2024
The Anna Economic Development Corporation recently
hosted its fourth annual Development Forum. Mayor Pete
Cain discussed the opportunities Anna has for future
development, while AISD Superintendent Mike Comeaux
and Dr. Brad Duncan provided insights into the current
state of the district. Guest speaker Mr. Bill Sproul
addressed Collin County's and the state's explosive growth,
and EDC Director Bernie Parker highlighted the growth
opportunities in Anna.
REBUSINESS ONLINE featured an article “Palladium USA
Completes $64Million Multifamily Project in Anna.”
EDC Staff attended the Grand Opening of Fire Station 2.
EDC staff had the honor of touring the Collin County Meals
on Wheels facility and sat down with them to discuss their
current and future needs as Anna is fast growing.
Page 30 of 37
Measureables
August 2024 New Newsle t t er Subscri bers :
5 (2,142 t otal)
New LinkedI n Fo l lower s : 14
(1,496 total)
Busine s s R etention
Expa n s io n Co ntac t s: 5
Real Estate Bro ker /
Dev elo per Me etings : 6
Co nstr u cti on /
Arc h itectura l Meeti ng s: 6
Page 31 of 37
Item No. 6.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Financial Report / Sales Tax Update
SUMMARY:
Bernie Parker, Director of Economic Development, to advise the Board on the overall
sales tax for the month of June 2024, which is up roughly 31.5% from the previous year,
June 2023.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
1. 2024 Monthly Sales Tax Report
Page 32 of 37
% Change
2023-24 Collections from 2022-23 Collections
Monthly Prior Year Monthly
October 655,358$ 25.5% 522,386$
November 695,026 28.0% 542,873
December 768,837 23.5% 622,388
January 566,981 24.8% 454,358
February 621,381 34.2% 463,016
March 723,838 19.5% 605,483
April 647,636 17.4% 551,653
May 699,251 18.1% 591,858
June 835,007 31.5% 634,824
July 600,214
August 656,241
September 707,590
6,213,315$ 6,952,884$
Budget: 6,753,000 92.0% 6,753,100
CITY OF ANNA
Schedule of Sales Tax Collections
For the month June 30, 2024
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
Monthly Sales Tax Collections:
3 Year Comparison
FY2021-22 FY2022-23 FY2023-24
Page 33 of 37
Item No. 6.c.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Event Updates & Upcoming Events
SUMMARY:
2024 Anna Economic Development Forum Update:
EDC staff hosted the fourth annual Economic Development Forum on August 29th from
8:15 a.m. to 11:00 p.m. here at the Municipal Complex. The city introduction was made
by Mayor Pete Cain, Anna ISD updates & reports were presented by Superintendent
Michael Comeaux and Assistant Superintendent Brad Duncan, and Special Guest
Speaker Bill Sproull provided his expertise & words of wisdom on the importance of
economic development, not just within the region, but also within our fast-growing City
of Anna.
Anna Fest:
The 2024 Anna Fest will be held on October 5th here at the Municipal Complex from
12:00 p.m. - 4:00 p.m. The event will have live music, great food, games, and a beer &
wine garden. The City of Anna is looking for volunteers for this event, so if you are
interested please speak with staff for more information or visit the city's website to fill out
a volunteer application.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
Page 34 of 37
Item No. 7.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Closed Session.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Page 35 of 37
Item No. 8.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Reconvene into open session and take any action on closed session items.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Page 36 of 37
Item No. 10.
EDC/CDC Agenda
Staff Report
Meeting Date: 9/5/2024
Staff Contact:
AGENDA ITEM:
Adjourn.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Page 37 of 37