HomeMy WebLinkAbout2024-10-03 EDC/CDC Regular Meeting
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate
arrangements can be made.
MEETING AGENDA
ANNA COMMUNITY DEVELOPMENT CORPORATION
AND
ANNA ECONOMIC DEVELOPMENT CORPORATION
Thursday, October 3, 2024 @ 6:00 PM
The EDC/CDC of the City of Anna will meet on 10/3/2024, at 6:00 PM in the Anna
Municipal Complex-Council Chambers, located at 120 W. 7th Street, to consider the
following items.
1. Call to Order, Roll Call, and Establishment of Quorum.
2. Invocation and Pledge of Allegiance.
3. Neighbor Comments.
Persons may address the Board of Directors on items not on the agenda; please observe
the time limit of three (3) minutes. Members of the Board cannot comment on or deliberate
statements of the public except as authorized by Section 551.042 of the Texas Government
Code.
4. Consent Agenda.
a. Approve minutes from the September 5, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC) b. Approve minutes from the September 5, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
5. Individual Consideration.
a. Receive a presentation from The Retail Coach regarding proposed business
services.
b. Consider/Discuss/Act on Resolution No. 2024-10-13 approving an agreement
with The Retail Coach for professional Contract Services. (CDC)
c. Consider/Discuss/Act on Resolution No. 2024-10-14 approving an agreement
with The Batdrone for professional Contract Services. (CDC) d. Consider & Discuss timing and availability for the Charette process with Toole
Design for the Interurban Pedestrian Thoroughfare design.
6. Director's Report.
IMPORTANT LEGAL NOTICE: The Corporation may vote and/or act upon each of the items listed in this agenda. The Corporation
reserves the right to retire into executive session concerning any of the items listed on this agenda, whenever it is considered
necessary and legally justified under the Open Meetings Act. Disabled persons who want to attend this meeting and who may need
assistance should contact the City Secretary at 972-924-3325 two working days prior to the meeting so that appropriate
arrangements can be made.
a. Strategic Plan Update
b. Financial Report / Sales Tax Update c. Event Updates & Upcoming Events
7. Closed Session. a. Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase. b. Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct
of the State Bar of Texas clearly conflicts with Chapter 551 of the Government
Code (Tex. Gov’t Code §551.071); Grant program; Lease agreement and
professional services contract. Pending Contracts. c. Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors
seeks to have locate, stay, or expand in or near the territory of the City of Anna
and with which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087); potential retail and
medical projects.
8. Reconvene into open session and take any action on closed session items.
9. Receive reports from staff or Board Members about items of community interest.
10. Adjourn.
This is to certify that I, Bernie Parker, Director of Economic Development, posted this Agenda
on the City's website (www.annatexas.gov) and at the Anna Municipal Complex bulletin board at
or before 5:00 p.m. on 9/27/2024.
Bernie Parker, Director of Economic
Development
Item No. 3.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Neighbor Comments.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 4.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Approve minutes from the September 5, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
SUMMARY:
Review & approve the meeting minutes from the September 5, 2024, Joint CDC/EDC
Meeting.
STAFF RECOMMENDATION:
Staff recommends approval.
ATTACHMENTS:
1. September 5_2024 CDC EDC Joint Meeting Minutes_Draft
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, September 5, 2024, at 6:00 pm
Anna Municipal Complex, City Council Chambers
120 W. 7th Street, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a meeting at 6:00 p.m. on Thursday, September 5, 2024, at the Anna Municipal Complex in City
Council Chambers, located at 120 W. 7th Street Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of Anna’s
website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood (President), Nate Pike (Vice-President), Kylee
Kelley, Manny Singh, Lamarr Dillingham, and Allison Inesta. CDC AND EDC Board Members Absent:
Michelle Hawkins (Secretary). Others Present: Bernie Parker (Director of Economic Development),
Natasha Roach (Assistant Director of Economic Development), Salena Tittle (Economic Development
Manager), Clark McCoy (City Attorney), Pete Cain (Mayor), & Jody Bills (Council Member).
1.Call to Order, Roll Call, and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:00 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance was led by Board President Bruce Norwood.
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Approve minutes from the August 1, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b.Approve minutes from the August 1, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
Nate Pike made a motion on behalf of the CDC and EDC to approve the consent agenda.
Manny Singh seconded the motion. All were in favor. Motion passed.
5.Individual Consideration.
a.Receive a presentation on financial reports for the CDC & EDC.
The City of Anna Finance Director, Aimee Ferguson, provided a brief presentation
and breakdown on financial reporting and current funds within the CDC & EDC.
No action taken.
b.Consider/Discuss/Act on a Resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC)
Bernie Parker explained that the item was for the 2024-2025 annual public
relations and marketing contract with Cooksey Communications. Bernie further
explained their scope of work and all items they work on throughout the year for
both corporations.
Bruce Norwood made a motion on behalf of the CDC to approve a Resolution
authorizing an agreement with Cooksey Communications and the expenditure
of funds not to exceed $91,000. Kylee Kelley seconded the motion. All were in
favor. Motion passed.
c.Consider/Discuss/Act on a Resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
Bernie Parker explained that the item was for the 2024-2025 annual digital
media service contract with Swimming Duck. Bernie further explained their scope
of work and discussed the leads and interest we have received from their digital
ads.
Bruce Norwood made a motion on behalf of the CDC to approve a Resolution
authorizing an agreement with Swimming Duck and the expenditure of funds
not to exceed $45,000. Lamarr Dillingham seconded the motion. All were in
favor. Motion passed.
6.Director’s Report.
a.Strategic Plan Update
Bernie Parker updated the Board on staff’s recent accomplishments & attended
events. He also provided the Board with an update on the 2024 Economic
Development Forum which was held on August 29th. Bernie also discussed the
latest online article which featured another fantastic Anna project, and the Collin
County Meals on Wheels facility tour where staff had the privilege of learning
more about the organization and what their current and future needs are as
Anna grows.
No action taken.
b.Financial Report/Sales Tax Update
Bernie Parker presented updated information on increased sales tax and that the
city is already up 31.5% higher than where we were last year.
No action taken.
c.Event Updates & Upcoming Events
Bernie Parker informed the Board that the 2024 Anna Fest event will be held on
October 5th at the Municipal Complex from 12:00 p.m. – 4:00 p.m.
No action taken.
7.Closed Session.
a.Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b.Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov’t Code §551.071); Grant program; Lease agreement and professional
services contract. Pending Contracts.
c.Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors seeks
to have locate, stay, or expand in or near the territory of the City of Anna and with
which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087); potential retail and medical
projects.
Bruce Norwood made a motion to enter into closed session. Lamarr Dillingham seconded the
motion. All were in favor. Motion passed. The EDC/CDC Board entered into closed session at
6:30 p.m.
8.Reconvene into open session and take any action on closed session items.
Bruce Norwood called the EDC/CDC Board meeting back into open session at 7:56 p.m. Bruce
advised that action needed to be taken on an item that was discussed in closed session, and it
was an item that he is recusing himself from.
Bruce Norwood left the room.
Manny Singh then made a motion that the Anna Community Development Corporation
terminate the contract for sale and leaseback of real property between Anna Community
Development Corporation and Bengal Anna Plaza, LLC and Faizur Rahman regarding the
Bengal property and the Rahman property effective immediately and demand repayment of
the earnest money deposit.
Lamarr Dillingham seconded the motion. Five Board members voted in favor of the motion.
Motion passed.
9.Receive reports from staff or Board Members about items of community interest.
There were no reports.
10.Adjourn.
Nate Pike adjourned the meeting at 7:57 p.m.
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Nate Pike
President of CDC/EDC Vice-President of CDC/EDC
Item No. 4.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Approve minutes from the September 5, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
SUMMARY:
Review & approve the meeting minutes from the September 5, 2024, Joint CDC/EDC
Meeting.
STAFF RECOMMENDATION:
Staff recommends approval.
ATTACHMENTS:
1. September 5_2024 CDC EDC Joint Meeting Minutes_Draft
Anna Community Development Corporation and Anna Economic Development
Corporation Meeting Minutes
Thursday, September 5, 2024, at 6:00 pm
Anna Municipal Complex, City Council Chambers
120 W. 7th Street, Anna, Texas 75409
The Anna Community Development Corporation and the Anna Economic Development Corporation
conducted a meeting at 6:00 p.m. on Thursday, September 5, 2024, at the Anna Municipal Complex in City
Council Chambers, located at 120 W. 7th Street Anna, Texas 75409.
A video recording of the open session portions of the meeting may be viewed online at the City of Anna’s
website: https://www.annatexas.gov/962/AgendasMinutes
CDC and EDC Board Members Present: Bruce Norwood (President), Nate Pike (Vice-President), Kylee
Kelley, Manny Singh, Lamarr Dillingham, and Allison Inesta. CDC AND EDC Board Members Absent:
Michelle Hawkins (Secretary). Others Present: Bernie Parker (Director of Economic Development),
Natasha Roach (Assistant Director of Economic Development), Salena Tittle (Economic Development
Manager), Clark McCoy (City Attorney), Pete Cain (Mayor), & Jody Bills (Council Member).
1.Call to Order, Roll Call, and Establishment of Quorum.
The meeting was called to order by Board President Bruce Norwood at 6:00 p.m.
2.Invocation and Pledge of Allegiance.
Invocation and Pledge of Allegiance was led by Board President Bruce Norwood.
3.Neighbor Comments.
None.
4.Consent Agenda.
a.Approve minutes from the August 1, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (CDC)
b.Approve minutes from the August 1, 2024, Joint Community Development
Corporation and Economic Development Corporation Meeting. (EDC)
Nate Pike made a motion on behalf of the CDC and EDC to approve the consent agenda.
Manny Singh seconded the motion. All were in favor. Motion passed.
5.Individual Consideration.
a.Receive a presentation on financial reports for the CDC & EDC.
The City of Anna Finance Director, Aimee Ferguson, provided a brief presentation
and breakdown on financial reporting and current funds within the CDC & EDC.
No action taken.
b.Consider/Discuss/Act on a Resolution approving an agreement with Cooksey
Communications for public relations and marketing services. (CDC)
Bernie Parker explained that the item was for the 2024-2025 annual public
relations and marketing contract with Cooksey Communications. Bernie further
explained their scope of work and all items they work on throughout the year for
both corporations.
Bruce Norwood made a motion on behalf of the CDC to approve a Resolution
authorizing an agreement with Cooksey Communications and the expenditure
of funds not to exceed $91,000. Kylee Kelley seconded the motion. All were in
favor. Motion passed.
c.Consider/Discuss/Act on a Resolution approving an agreement with Swimming
Duck, LLC for digital media services. (CDC)
Bernie Parker explained that the item was for the 2024-2025 annual digital
media service contract with Swimming Duck. Bernie further explained their scope
of work and discussed the leads and interest we have received from their digital
ads.
Bruce Norwood made a motion on behalf of the CDC to approve a Resolution
authorizing an agreement with Swimming Duck and the expenditure of funds
not to exceed $45,000. Lamarr Dillingham seconded the motion. All were in
favor. Motion passed.
6.Director’s Report.
a.Strategic Plan Update
Bernie Parker updated the Board on staff’s recent accomplishments & attended
events. He also provided the Board with an update on the 2024 Economic
Development Forum which was held on August 29th. Bernie also discussed the
latest online article which featured another fantastic Anna project, and the Collin
County Meals on Wheels facility tour where staff had the privilege of learning
more about the organization and what their current and future needs are as
Anna grows.
No action taken.
b.Financial Report/Sales Tax Update
Bernie Parker presented updated information on increased sales tax and that the
city is already up 31.5% higher than where we were last year.
No action taken.
c.Event Updates & Upcoming Events
Bernie Parker informed the Board that the 2024 Anna Fest event will be held on
October 5th at the Municipal Complex from 12:00 p.m. – 4:00 p.m.
No action taken.
7.Closed Session.
a.Deliberate regarding the purchase, exchange, lease or value of real property.
(Tex. Gov’t Code §551.072) possible property acquisition; possible land
sale/purchase.
b.Consult with legal counsel on matters in which the duty of the attorney to the
governmental body under the Texas Disciplinary Rules of Professional Conduct of
the State Bar of Texas clearly conflicts with Chapter 551 of the Government Code
(Tex. Gov’t Code §551.071); Grant program; Lease agreement and professional
services contract. Pending Contracts.
c.Discuss or deliberate Economic Development Negotiations: (1) To discuss or
deliberate regarding commercial or financial information that the Board of
Directors has received from a business prospect that the Board of Directors seeks
to have locate, stay, or expand in or near the territory of the City of Anna and with
which the Board is conducting economic development negotiations; or,
(2) To deliberate the offer of a financial or other incentive to a business prospect
described by subdivision (1). (Tex. Gov’t Code §551.087); potential retail and medical
projects.
Bruce Norwood made a motion to enter into closed session. Lamarr Dillingham seconded the
motion. All were in favor. Motion passed. The EDC/CDC Board entered into closed session at
6:30 p.m.
8.Reconvene into open session and take any action on closed session items.
Bruce Norwood called the EDC/CDC Board meeting back into open session at 7:56 p.m. Bruce
advised that action needed to be taken on an item that was discussed in closed session, and it
was an item that he is recusing himself from.
Bruce Norwood left the room.
Manny Singh then made a motion that the Anna Community Development Corporation
terminate the contract for sale and leaseback of real property between Anna Community
Development Corporation and Bengal Anna Plaza, LLC and Faizur Rahman regarding the
Bengal property and the Rahman property effective immediately and demand repayment of
the earnest money deposit.
Lamarr Dillingham seconded the motion. Five Board members voted in favor of the motion.
Motion passed.
9.Receive reports from staff or Board Members about items of community interest.
There were no reports.
10.Adjourn.
Nate Pike adjourned the meeting at 7:57 p.m.
APPROVED: ATTESTED:
____________________________ ____________________________
Bruce Norwood Nate Pike
President of CDC/EDC Vice-President of CDC/EDC
Item No. 5.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Individual Consideration.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 5.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Receive a presentation from The Retail Coach regarding proposed business services.
SUMMARY:
President of The Retail Coach, Aaron Farmer, will provide a brief presentation regarding
the company's history, business services provided, and outline the proposed scope of
work that will meet the needs and vision of Anna's economic development.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
1. The Retail Coach Presentation
Retail Recruitment &
Development Strategy
October 2024
We help communities IDENTIFY new
retail opportunities, actively RECRUIT
those retailers to their community,
then COACH them on a long-term basis
to ensure success.
WHAT WE DO
92%+25850+
YEARS OF EXPERIENCE
Recruiting Retailers to Communities
REPEAT CLIENTS
Cities work with us time and time again
CLIENTS SERVED
We’ve worked with clients across 41 states
We Are Proud To Be
Recognized Experts
Throughout the U.S.
Relationships are key!
RETAIL
360 ®
01
03
04
08
05
06
07
Analyzing
the Market
Determining
Retail
Opportunities
02
Identifying
Development
Opportunities
Identifying
Retailers for
RecruitmentMarketing
&
Branding
Recruiting
Retailers &
Developers
Downtown
Revitalization
Coaching &
Ongoing
Support
Retail 360®
Moving Beyond Data To
Recruit Retailers &
Developers
Tailored, end-to-end retail recruitment
and economic development services
Mobile Location Data & Retail Trade Area Mapping
WE BECOME EXPERTS IN YOUR MARKET
Analyzing the Market:
On-the-Ground Analysis of
Your Retail Market
We spend time on-the-ground becoming an
expert in your market
We identify:
Competitive Markets
Retail Districts Retail
Trade Areas
Demographic Profiles
Psychographic Profiles
Daytime Employment
The Retail Trade Area Demographic Profile
allows you to understand your consumers and
their unique attributes:
•Sell your community using the retail trade area
population and not the community population. It
opens you to more opportunities.
•Must “look between the lines” to determine what new
businesses may be a fit
UNDERSTANDING RETAIL DEMAND
Determining Retail
Opportunities:
Using Data to Find the Best
Retail Opps for Anna
FINDING THE RIGHT SITES IN YOUR COMMUNITY
Identifying Development
Opportunities:
FINDING THE RIGHT RETAIL FOR YOUR COMMUNITY
Identifying Retailers +
Developers for Recruitment:
Using Research, Analysis, and
Real Estate to Target Prospects
Retail Market Profile
Retailer Marketing Packages
Prime Available Site Profiles
Developer Marketing Packages
Retail360 Platform
Retail Marketing Materials for use at
Conferences
RESOURCES TO MARKET YOUR COMMUNITY
Marketing + Branding:
Creating Impactful Marketing Materials
for Retailers, Restaurants, Developers,
and Brokers
Retail Market Profile
Retailer Marketing Packages
Prime Available Site Profiles
Developer Marketing Packages
GIS Data & Site Platform
Retail Marketing Materials for use at
Conferences
Marketing + Branding:
Creating Impactful Marketing Materials
for Retailers, Restaurants, Developers,
and Brokers
And Many More
TARGETED, PROACTIVE RECRUITMENT FOR OUR CLIENTS
Recruiting Retailers +
Developers:
Retail Real Estate Trade Show
Representation & Collaboration
ICSC Red River –Feb 2025
ICSC Vegas –May 2025
Entertainment Evolution Experience -Feb 2025
Retail/Developer Recruitment
Process
Intro
E-
Message
RMP
E-
Message
Persona
l Call
DOP
RFP
E-
Message
RSP
E-
Message
Persona
l Call
Hand-
Written
Note
Persona
l Call
Market
Changes E-
Message
Networking
In-
Office
Visits
Retail
Conference
s
Data
Update
s
TARGETED, PROACTIVE RECRUITMENT FOR OUR CLIENTS
Recruiting Retailers +
Developers:
Transparency and Tracking of
Our Team’s Outreach and
Recruitment Activity
Status Updates Points
of Contact Feedback
Monthly Update Conference Calls
YOUR PARTNER FOR THE LONG RUN
Coaching + Ongoing
Support:
We Become A Part of
Your Team
We spend time in your community & get to
know your key property owners and brokers
by working with them
We provide ongoing coaching & support to
make sure your team is successful in
recruiting new retail
Incentive Analysis and Negotiation
On Demand Reports and Projects
Aaron Farmer
President
afarmer@theretailcoach.net
662.231.0608
www.TheRetailCoach.net
Item No. 5.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on Resolution No. 2024-10-13 approving an agreement with The
Retail Coach for professional Contract Services. (CDC)
SUMMARY:
The Anna CDC is looking to establish a partnership with The Retail Coach for business
recruitment and for business development strategies. Some of the highlights outlined in
the proposed scope of work will include: Analyzing the Market, Determining Retail
Opportunities by providing retail demand analysis, Identifying Retailers & Developers by
providing a target list of restaurants and retailers, Marketing & Branding by creating
developer opportunity packages, Recruitment of Retailers & Developers by setting up
meetings between retailers and the Anna EDC at events like ICSC and other National
Retail Industry Events. The Retail Coach will also include monthly updates to staff
providing progress reports and feedback.
The Retail Coach is available to begin work immediately and the agreement duration is
based on a 12-month period. With the explosive growth that the City of Anna has
experienced and the vast amount of opportunity still available, The Retail Coach will
assist the EDC staff with obtaining more quality developments that will meet the needs
and desire of the city and its neighbors.
STAFF RECOMMENDATION:
Staff recommends approval of the agreement with The Retail Coach and authorization
for the expenditure of funds not to exceed $20,000.
ATTACHMENTS:
1. 2024-10-13 CDC Resolution - The Retail Coach Contract
2. TRCAgreementAnna9_2024Final (1)
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO. 2024-10-13
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR PROFESSIONAL CONTRACT SERVICE PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for contract service purposes to provide business recruitment of retailers
and developers; and
WHEREAS, the Board of Directors finds that this project and expenditure is to promote
new or expanded business development;
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Board President to execute a contract for business
recruitment services with The Retail Coach, LLC and to charge the CDC’s contract
services line item in an amount not to exceed $20,000 in the Fiscal Year 2024-2025 for
business recruitment of retailers and developer services for community and economic
development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 3rd
day of October 2024.
APPROVED:
_____________________________
Bruce Norwood, CDC President
ATTEST:
________________________________
Nate Pike, CDC Vice-President
PROFESSIONAL SERVICES AGREEMENT
This Agreement for Professional Services ("Agreement") is made by and between the Anna
Community Development Corporation ("Client") and The Retail Coach, LLC, a limited
liability company ("Professional") (each a "Party" and collectively the "Parties"), acting by
and through their authorized representatives.
RECITALS:
WHEREAS, Client desires to engage the services of the Professional as an independent
contractor, and not as an employee, to provide the services described in Exhibit "A" (the "Scope
of Services") to assist Client in creating a Retail Recruitment & Development Strategy (the
"Project"); and
WHEREAS, the Professional desires to render professional services for Client on the
terms and conditions set forth in this Agreement;
NOW THEREFORE, in exchange for the mutual covenants set forth herein, and other
valuable consideration, the sufficiency and receipt of which are hereby acknowledged, the Parties
agree as follows:
Article I
Term
1.1 This Agreement shall commence on execution of this agreement ("Effective
Date") and continue for twelve months, unless sooner terminated as provided herein.
1.2 Either Party may terminate this Agreement by giving thirty (30) days prior written
notice to the other Party. In the event of such termination the Professional shall deliver to Client
all finished and unfinished documents, data, studies, surveys, drawings, maps, reports, photographs
or other items prepared by the Professional in connection with this Agreement. Professional shall
be entitled to compensation for any services completed to the reasonable satisfaction of the Client
in accordance with this Agreement prior to such termination.
Article II
Scope of Service
2.1 The Professional shall perform the services in connection with the Project as set
forth in the Scope of Services.
2.2 The Parties acknowledge and agree that any and all opinions provided by the
Professional in connection with the Scope of Services represent the professional judgment of the
Professional, in accordance with the professional standard of care applicable by law to the services
performed hereunder.
Article Ill
Schedule of Work
The Professional agrees to complete the agreement in accordance with the Scope of
Services outlined in Exhibit "A".
Article IV
Compensation and Method of
Payment
4.1 Professional will be compensated in accordance with the payment schedule and
amounts set forth in the Scope of Services, not to exceed a total amount of twenty thousand
dollars ($20,000).
Article V
Devotion of Time; Personnel; and Equipment
5.1 The Professional shall devote such time as reasonably necessary for the satisfactory
performance of the services under this Agreement. Should Client require additional services not
included under this Agreement, the Professional shall make reasonable effort to provide such
additional services within the time schedule without decreasing the effectiveness of the
performance of services required under this Agreement and shall be compensated for such
additional services as agreed between the Parties.
5.2 The Professional shall furnish the facilities, equipment and personnel necessary to
perform the services required under this Agreement unless otherwise provided herein.
CONSULTANT shall not have or claim any right arising from employee status.
Article VI
Miscellaneou
s
6.1 Entire Agreement. This Agreement constitutes the sole and only agreement
between the Parties and supersedes any prior understandings written or oral agreements between
the Parties with respect to this subject matter.
6.2 Assignment. The Professional may not assign this Agreement without the prior
written consent of Client. In the event of an assignment by the Professional to which the Client
has consented, the assignee shall agree in writing with Client to personally assume, perform, and
be bound by all the covenants, and obligations contained in this Agreement.
6.3 Successors and Assigns. Subject to the provisions regarding assignment, this
Agreement shall be binding on and inure to the benefit of the Parties to it and their respective heirs,
executors, administrators, legal representatives, successors and assigns.
6.4 Governing Law. The laws of the State of Texas shall govern this Agreement.
6.5 Amendments. This Agreement may be amended by the mutual written agreement
of the Parties.
6.6 Severability. In the event any one or more of the provisions contained in this
Agreement shall for any reason be held to be invalid, illegal, or unenforceable in any respect, such
invalidity, illegality or unenforceability shall not affect any other provisions, and the Agreement
shall be construed as if such invalid, illegal, or unenforceable provision had never been contained
in it.
6.7 Independent Contractor. It is understood and agreed by and between the Parties
that the Professional, in satisfying the conditions of this Agreement, is acting independently, and
that Client assumes no responsibility or liabilities to any third party in connection with these
actions. All services to be performed by Professional pursuant to this Agreement shall be in the
capacity of an independent contractor, and not as an agent or employee of Client. The
Professional—and not Client—shall solely control the means, methods, sequences, procedures, or
techniques utilized by the Professional to perform work or services under this Agreement.
6.8 Notice. Any notice required or permitted to be delivered hereunder may be sent by
first class mail or overnight courier to the address specified below, or to such other Party or address
as either Party may designate in writing, and shall be deemed received three (3) days after delivery
set forth herein:
If intended for Client:
Attn: Bernie Parker
Director of Economic Development
Anna Community Development Corporation
120 W. 7th St.
Anna, TX 75409
If intended for Professional:
Attn: Aaron Farmer
President
PO Box 7272
Tupelo, MS 38802
6.9 Insurance.
(a) Professional shall during the term hereof maintain in full force and effect the
following insurance: (i) a comprehensive general liability policy of insurance for
bodily injury, death and property damage insuring against all claims, demands or
actions relating to the Professional's performance of services pursuant to this
Agreement with a minimum combined single limit of not less than $1,000,000.00
per occurrence for injury to persons (including death), and for property damage;
(ii) statutory Worker's Compensation Insurance at the statutory limits and
Employers Liability covering all of Professional's employees involved in the provision
of services under this Agreement with policy limit of not less than
$500,000.00; and (iii) Professional Liability covering negligent acts, errors and
omissions in the performance of professional services with policy limit of not less than
$1,000,000.00 per claim and $1,000,000.00 in the aggregate.
(b) All policies of insurance shall be endorsed and contain the following provisions:
(1) name Client, its officers, and employees as additional insureds as to all applicable
coverage with the exception of Workers Compensation Insurance and Professional
Liability; and (2) provide for at least thi1ty (30) days prior written notice to the Client
for cancellation of the insurance; (3) provide for a waiver of subrogation against the
Client for injuries, including death, property damage, or any other loss to the
extent the same is covered by the proceeds of insurance, except for Professional
Liability Insurance. The Professional shall provide written notice to the Client of any
material change of or to the insurance required herein.
(c) A certificate of insurance and copies of the policy endorsements evidencing the
required insurance shall be submitted prior to commencement of services and upon
request by Client.
6.10 Indemnification. CLIENT SHALL NOT BE LIABLE FOR ANY LOSS,
DAMAGE, OR INJURY OF ANY KIND OR CHARACTER TO ANY PERSON OR
PROPERTY ARISING FROM THE SERVICES OF THE PROFESSIONAL PURSUANT TO
THIS AGREEMENT. PROFESSIONAL HEREBY WAIVES ALL CLAIMS AGAINST
CLIENT, ITS OFFICERS, AGENTS AND EMPLOYEES (COLLECTIVELY REFERRED TO
IN THIS SECTION AS "CLIENT") FOR DAMAGE TO ANY PROPERTY OR INJURY TO,
OR DEATH OF, ANY PERSON ARISING AT ANY TIME AND FROM ANY CAUSE OTHER
THAN THE NEGLIGENCE OR WILLFUL MISCONDUCT OF CLIENT OR BREACH OF
CLIENT'S OBLIGATIONS HEREUNDER. PROFESSIONAL AGREES TO INDEMNIFY
AND SAVE HARMLESS CLIENT FROM AND AGAINST ANY AND ALL LIABILITIES,
DAMAGES, CLAIMS, SUITS, COSTS (INCLUDING COURT COSTS, ATTORNEYS' FEES ,
RELATED EXPENSES AND COSTS OF INVESTIGATION) AND ACTIONS OF ANY KIND
BY REASON OF INJURY TO OR DEATH OF ANY PERSON OR DAMAGE TO OR LOSS
OF PROPERTY TO THE EXTENT CAUSED BY THE PROFESSIONAL'S NEGLIGENT
PERFORMANCE OF SERVICES UNDER THIS AGREEMENT OR BY REASON OF ANY
NEGLIGENT ACT OR OMISSION OR OTHER WRONGFUL ACT OR OMISSION ON THE
PART OF PROFESSIONAL, ITS OFFICERS, DIRECTORS, SERVANTS, EMPLOYEES,
REPRESENTATIVES, CONSULT ANTS, LICENSEES, SUCCESSORS OR PERMITTED
ASSIGNS (EXCEPT WHEN SUCH LIABILITY, CLAIMS, SUITS, COSTS, INJURIES,
DEATHS OR DAMAGES ARISE FROM OR ARE ATTRIBUTED TO NEGLIGENCE OF THE
CLIENT, IN WHOLE OR IN PART, IN WHICH CASE PROFESSIONAL SHALL
INDEMNIFY CLIENT ONLY TO THE EXTENT OR PROPORTION OF NEGLIGENCE
ATTRIBUTED TO PROFESSIONAL AS DETERMINED BY A COURT OR OTHER FORUM
OF COMPETENT JURISDICTION). THE PROFESSIONAL 'S OBLIGATIONS UNDER THIS
SECTION SHALL NOT BE LIMITED TO THE LIMITS OF COVERAGE OF
INSURANCE MAINTAINED OR
6.13 Jurisdiction; Venue. This Agreement and all matters arising out of or relating to this
Agreement are governed by, and construed in accordance with, the laws of Texas. Exclusive venue for any
litigation relating to this Agreement shall be in state district court in Collin County, Texas.
EXECUTED this day of , 2024.
Anna Community Development Corporation
By:
Name:
Title:
EXECUTED this day of , 2024.
The Retail Coach, LLC
By:
Name
Title:
EXHIBIT “A”
Scope of Services
E XHIBIT A:
Anna Texas Economic Development
Corporation & Community
Development Corporation
Retail Recruitment & Development Strategy
PREP ARED BY:
Aaron Farmer
President
662.231.0608
afarmer@theretailcoach.net
We Recruit Retail.
TheRetailCoach.net | 800.851.0962 | Austin, TX | Dallas, TX | Tupelo, MS
RET AIL RECRUITMENT & DEVELOPMENT STRA TEGY
We Recruit Retail. 2
We Recruit Retail.
Table of Contents 2
Recruitment Successes 3-4
About The Retail Coach 5-7
Project Deliverables 8
Scope of Work 9-21
Project Pricing & Timeline 22
COMP ANY PROFILE: SUCCESSES
We Recruit Retail. 3
More Than 6 Million SF of New Retail
Recruited in the Last 5 Years
Our proven Retail:360® Process has been instrumental in recruiting new retailers and
developers to our client communities.
College Station, Texas Odessa, TX
Harker Heights, Texas McKinney, Texas
COMP ANY PROFILE: SUCCESSES
We Recruit Retail. 4
More Than 6 Million SF of New Retail
Recruited in the Last 5 Years
From Bass Pro Shops to Dollar General - we recruit the retail and retailers that fit our
clients’ markets.
COMP ANY PROFILE
We Recruit Retail. 5
850+
COMMUNITIES
SERVED
43
STATES WE'VE
WORKED IN
90%+
REPEAT CLIENT RATE
Our work throughout the country allows our team to stay current on retail trends
and deepen our relationships with national and regional brands.
These relationships create unique opportunities for our client communities. When
brands begin planning to expand into new markets, we are often one of the first
to know and retailers/brokers will often look to our client list or ask our team for
prospective markets to consider.
National Expertise.
Local Focus.
We Recruit Retail. 6
What Makes Us Different?
Experienced & Connected
We pioneered the retail recruitment industry more than 24
years ago and leverage more than two decades of
experience and relationships to help drive retail growth in
your community.
Full Transparency
We track recruitment activity and prospect feedback in your
custom retail recruitment dashboard and host monthly calls
with your team to keep you updated on progress.
Our Team is Your Team
We take a partnership approach and become an extension
of your team. Our clients are invited to participate in the
recruitment process, allowing you to learn and expand your
network.
We are Consultants. Not Brokers.
We pride ourselves on being consultants, not brokers.
We only do what is in the best interest of our client
communities and their future growth. We don't take shortcuts
or go with the path of least resistance to fill retail spaces.
OUR APPROACH: RET AIL 360®
PROPOSAL: RETAIL RECRUITMENT CONSULTANT SERVICES 00
Retail Recruitment is a Process, Not an
Event.
Through our proprietary Retail 360® Process, we offer a dynamic system of products and services that enable communities to
expand their retail base and generate additional sales tax revenue.
Our Retail 360® Process identifies strengths, weaknesses, opportunities, and threats to your community's ability to attract
retail and highlights your community’s advantage over competing cities. Through our multi -phase approach to recruiting new
retailers, we are able to help communities build a long-term retail economic development plan.
MARKET -BASED
SOLUTIONS
We understand that every client
community has its own unique set of
development needs.
That's why we work with our clients to
determine those needs and offer custom,
tailored, data-driven solutions.
ON-THE -GROUND
ANALYSIS
Just as each client has their own set of
needs, we know that each client has a
unique position in the marketplace as it
competes to recruit new retailers.
We spend time in your community with
leaders and stakeholders, which enables
us to determine your market position and
identify retailers that fit your community.
ACTION PLAN
FOR GROWTH
We analyze, recommend, and execute
aggressive strategies for pursuing the ideal
retailers, as well as coaching our clients
through the recruitment and development
process.
This partnership typically produces best
results when, together, we derive short-
term and long-term strategies based on
market data and opportunities.
We Recruit Retail. 7
RET AIL 360®: DELIVERABLES
Project Deliverables
Analyzing the Market
Competing Communities Analysis
Custom Retail Trade Area Map
Retail Trade Area Demographic Profile
Retail Trade Area Psychographic Profile
City Demographic Profile
Discussions with Key Community and Business Stakeholders
Determining Retail Opportunities
Retail Demand Analysis
Identifying Development Opportunities
Analysis of Development Sites
Identify Retailers & Developers
Target List of Retailers (and Restaurants)
Marketing & Branding
Retail Market Profile
Customized Retailer Feasibility Packages
Developer Opportunity Package
Online Retail Dashboard (Retail 360® Website)
Recruitment of Retailers & Developers
Retailer & Developer Recruitment Status Dashboard (AirTable)
Monthly Recruitment
Ongoing Recruitment & Coaching
Ongoing Coaching and Support from The Retail Coach Team
Representation of the City at Regional and National Retail Industry Events
We Recruit Retail. 8
RE T AIL 360®: PHASE 1
Analyzing the Market
The Retail Coach will perform extensive market research and analysis to evaluate the Anna community and
surrounding area. This “macro to micro” approach enables The Retail Coach to analyze competitive and economic
forces that may impact Anna's retail recruitment and development plan.
Competing Community Analysis
It is important to monitor what is occurring in area communities from a retail economic development
perspective. What are their advantages and/or challenges? Are they experiencing positive or negative
growth? What are their current retail offerings?
The Retail Coach will look at competing communities to identify competitive advantages, through economic and market
forces, that have a direct impact on retail recruitment and development in Anna.
Custom Retail Trade Area Determination
The Retail Trade Area is the geographical area from which the community’s retailers derive a majority of
their business. It is the foundational piece of the retail plan and its accuracy is critical.
High-Impact Mobile Data Analysis
The Retail Coach will utilize mobile location technology that analyzes location and behavioral data collected from mobile devices
to determine consumer visits to Anna. This high-confidence data is used to determine Retail Trade Areas and validate retail site
selection decisions.
The Retail Coach will hand draw the Retail Trade Area map for Anna based on mobile phone data from consumers, as
well as on-the-ground analysis from The Retail Coach Team.
Understanding your true customer base is
critical to quantifying the demand for new
retail and restaurant development.
We use real data collected from actual
customers in your community to analyze
trade area boundaries, competitive markets,
and leakage. This high confidence data
allows our team to tell your community's
story and show potential investors why they
need to be in your market.
RE T AIL 360®: PHAS E 1
We Recruit Retail. 10
Analyzing the Market
Demographic Profiling
A community must be able to instantaneously provide information and data sets required by retailers during the site
evaluation and site selection process. The data must be accurate, current, and readily available.
The Retail Coach will create comprehensive 2020 Census and 2024 and 2029 demographic profiles for the Retail Trade
Area and Anna community. The comprehensive profile includes population and projected population growth,
ethnicities, average and median household incomes, median age, households and household growth, and educational
attainment.
Psychographic Profiling
As retail site selection has evolved from an art to a science, psychographic lifestyle segmentation has become an
essential element of retailers’ preferred location criteria. Understanding a consumer’s propensity to purchase certain
retail goods and services—as well as specific retail brands—is valuable to national, regional, and local retailers.
Knowing the retail sectors and products that consumers demand removes a great deal of risk for businesses.
The Retail Coach will develop an ESRI Tapestry Segmentation Profile of the households in the Retail Trade Area. This is
done by using the most advanced socioeconomic and demographic data to measure consumer attitudes, values,
lifestyles, and purchasing behaviors, to understand the sectors and brands of retailers that may be of interest.
RET AIL 360®: PHASE 2
We Recruit Retail. 11
Determining Retail Opportunities
Retail Demand Analysis
A community is able to quantify its retail demand through a Retail Demand Analysis, which provides a summary
of the projected retail demand growth — or opportunities — for 68 retail sectors. The analysis is ultimately
used to identify specific recruitment targets for the community.
The Retail Demand Analysis will:
• Identify retail demand growth opportunities for more than 68 retail sectors
• Distinguish retail sectors with the highest propensity for success and qualify their ultimate potential
The Retail Coach will determine the level of retail demand for the Retail Trade Area and use projected demand to
help identify opportunity areas and prioritize retail market sectors for recruitment.
RE T AIL 360®: PHASE 3
We Recruit Retail. 12
Identifying Development Opportunities
Identifying & Marketing Available Sites
Retailers are not only interested in market data on your community, but also interested in evaluating all available
property vacancies and sites that fit their location preferences. A community must create and maintain a database of
prime available properties along with accurate and current market information. Successful retail recruitment begins
with the introduction of available sites.
The Retail Coach will identify priority retail vacancies and development/redevelopment sites to market. Factors
influencing site selection for priority sites will include:
• Existing market conditions
• Retail Trade Area population
• Traffic counts and traffic patterns
• Site-line visibility from primary & secondary traffic arteries
• Ingress/egress
• Adequate parking
• Site characteristics
• Proximity to retail clusters
RE T AIL 360®: PHAS E 4
We Recruit Retail. 13
Identifying Retailers & Developers for Recruitment
The Retail Coach has been successful in recruiting leading retail brands to our client communities for more than 24
years. Our process is driven by providing accurate and current data sets, as well as site-specific information, to
retailers that “fit” the community.
Identifying Potential Retailers
The Retail Coach will target national and regional brands that are a “good fit” for Anna. This means
that the Retail Trade Area population, ethnicities, incomes, ages, and educational levels meet the retailers’ ideal location criteria.
The Retail Coach will develop and review a master list of potential retailers with Anna staff and work together to prepare
a final target list of retailers for recruitment. This list will include fist -to-the-market concepts that may be a good fit for the
community.
Identifying Potential Developers
Much of our recruitment success comes from establishing a network of regional and national retail developers over the past 24
years. Developer networking and recruitment have become key components in a community’s retail recruitment and
development/redevelopment success. If a retailer were to express interest in the community, and there was not ready -to-lease
properties matching their needs and brand requirements, a developer must be identified to build the interested retailer a suitable
property.
The Retail Coach will utilize its network to identify retail real estate developers active in Anna and the region for
recruitment.
RE T AIL 360®: PHASE 5
We Recruit Retail. 14
Marketing & Branding
To attract targeted retailers, a critical step is to provide accurate and current community and Retail Trade Area data
and information. It is important that this marketing information positively reflects the community’s positive attributes
and brand to corporate site selectors, real estate brokers, and developers. This information is essential for them in
making initial decisions about locating in the community.
Retail Market Profile
The Retail Coach will develop a Retail Market Profile tailored to the specific needs of targeted retailers’ essential site
selection and location criteria for Anna. The profile serves as a community introduction, and includes:
• Retail Trade Area Map
• Location Map
• Demographic Profile Summary
• Appropriate logo and contact information
Specialized Recruitment Packages & Reports
Retail economic development enjoys a broad definition throughout the industry and, oftentimes, highly specialized
reports are needed. These reports are developed to address the specific needs of our clients, retailers and/or
developers.
RE T AIL 360®: PHASE 5
We Recruit Retail. 15
Marketing & Branding
Developer Package
The Retail Coach will create a marketing package for retail developers active in the community and region to generate
their interest in retail development opportunities.
The Retail Coach will create a Developer Package to highlight development and redevelopment opportunities in Anna.
This package may include:
• Community Overview & Location Map
• Retail Trade Area & Demographic Trends
• Aerial Imagery & Traffic Counts
• Site-line visibility from major and secondary traffic arteries
• Ingress/egress for primary and secondary traffic arteries
• Median cuts or possibilities
• Traffic signal existence or possibilities
• Site characteristics and topography
• Area Retail & Zoning
• Residential clustering and support
• Proximity to “anchor” retailers
• Top Employers & Workplace Population
• Interested retailers
RE T AIL 360®: PHASE 5
We Recruit Retail. 16
Marketing & Branding
Online Retail Dashboard
Being able to quickly and easily access and share retail opportunity information greatly increases a community’s
opportunity for success. To assist with this, we develop a custom online retail dashboard that can be accessed anytime
through a branded Retail360® link. With a few clicks, retailers, brokers and developers can learn about your
community’s retail potential like never before.
The Retail Coach will create a Retail360® Retail Dashboard for Anna, which will be available for visual presentation and
easy downloading of all data sets, available sites, and marketing information.
RE T AIL 360®: PHASE 5
We Recruit Retail. 17
Marketing & Branding
Interactive Site Mapping
Retail site selectors do much of their research while in hotel rooms and in airports, so a visual GIS platform that
streamlines data and sites into one interactive and centralized location is a powerful tool.
We will develop a concise, easy-to-access, interactive site mapping platform for Whitewater, along with the preloaded
prime vacancies and development/redevelopment sites that we will be marketing. Data can be presented by
demographic, socioeconomic, psychographic, and retail spending layers that are detailed down to the block level, to
meet the needs of each individual user — whether they be a retailer, developer, or even a local entrepreneur.
RE T AIL 360®: PHASE 6
We Recruit Retail. 18
Recruiting Retailers & Developers
Recruitment of Retailers
We were the first national retail recruitment firm to introduce retailer and developer recruitment specifically for
communities. More than 24 years and 850 projects later, the recruitment of retailers remains one of our primary metrics
of success. Today, our success has proven that a community must move beyond just gathering data sets, and
proactively recruit retail.
The Retail Coach will actively recruit retailers to Anna. Our process includes:
• Introductory emails and retail market profile are sent to each targeted retailer.
• Personal calls are placed to measure interest level.
• Personal emails and retailer feasibility packages are sent to each targeted retailer.
• Personal emails and retail site profiles for prime vacancies are sent to the appropriate targeted retailers.
• Personal emails are sent to inform targeted retailers of significant market changes.
• Personal emails are sent to decision markers once per quarter to continue seeking responses regarding their
interest level in the community.
• A retailer status report is provided with each retailer’s complete contact information and comments resulting from
recruitment activities.
Recruitment of Developers
Much of our recruitment success comes from having established a network of retail real estate developers over the
past 24 years. Oftentimes, a retailer or retailers may have interest in a community, only to find that suitable
properties do not exist.
The Retail Coach will actively recruit developers for Anna, if an opportunity is identified. Our process includes:
• Introductory emails and opportunity packages are sent to developers.
• Personal calls are placed to measure interest level.
• Personal emails are sent to inform developers of the status of interested retailers, and any significant market
changes.
• A developer status report is provided with each developer’s complete contact information and comments resulting
from recruitment activities.
RE T AIL 360®: PHASE 6
We Recruit Retail. 19
Recruiting Retailers & Developers
Retail Conferences
The Retail Coach helps communities connect with retailers and developers at retail conferences such as Retail Live!,
the annual ICSC RECon and other regional events attended.
The Retail Coach will assist in marketing Anna and its opportunities to retailers, brokers, and developers at retail
industry conferences attended.
RE T AIL 360®: PHASE 6
We Recruit Retail. 20
Recruiting Retailers & Developers
Retail Recruitment Accountability Dashboard
As part of our recruitment process, we provide access to a real-time recruitment dashboard where Anna staff can see
which retailers are being recruited, the latest touch points with each, and contacts we are actively
communicating with along with their interest level in the community.
The Retail Coach will set up a recurring monthly meeting with staff to review on-going recruitment activity, feedback
received from prospects, and any additional next steps or follow up items needed to advance recruitment with interested
retailers.
RET AIL 360®: PHASE 8
We Recruit Retail. 21
Coaching & Ongoing Support
Retail Coaching
The Retail Coach partners with communities on a long-term basis and will be available when they have questions, new
ideas, or need data updates. We are also available if clients need to brainstorm opportunities as the community grows and
develops.
The Retail Coach will provide on-going coaching and support for retail recruitment activities throughout the project.
RET AIL 360®: TIMELINE & PRICING
We Recruit Retail. 22
Project Timeline & Pricing
Pricing
The total fee for completion of this work is $20,000, payable in two installments:
a) $10,000 upon execution of the agreement;
b) $10,000 upon 90 days following execution of contract; and
Optional Project Extension: If Anna elects to extend the project period, the additional fee shall be: $20,000 for an
additional 12 month period of data updates, ongoing recruitment, monthly updates and coaching.
Project Communication
At a minimum, The Retail Coach will
schedule monthly updates with staff to
provide progress reports and feedback.
Project Timeline
The Retail Coach is available to begin
work immediately with a project duration
of 12 months.
PREP ARED BY:
Aaron Farmer
President
662.231.0608
afarmer@theretailcoach.net We Recruit Retail.
TheRetailCoach.net | 800.851.0962 | Austin, TX | Dallas, TX | Tupelo, MS
Item No. 5.c.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Consider/Discuss/Act on Resolution No. 2024-10-14 approving an agreement with The
Batdrone for professional Contract Services. (CDC)
SUMMARY:
The Anna CDC is looking to establish a partnership with The Batdrone to provide
updated photography and videography for marketing purposes. The Batdrone is
available to begin work immediately and provide staff with the most up-to-date photos
and videos. This will be an opportunity to showcase some of the developing highlights
within the City of Anna for marketing purposes.
Attached to this staff report are photography examples to feature some of the work they
have done within the surrounding area. As you can see, one of the examples provided
is the beautiful sunset City of Anna photo that we use today on the front page of our
marketing brochure.
STAFF RECOMMENDATION:
Staff recommends approval of the agreement with The Batdrone and authorization for
the expenditure of funds not to exceed $5,000.
ATTACHMENTS:
1. 2024-10-14 CDC Resolution - The Batdrone Contract
2. Example 1
3. Example 2
4. Example 3
5. Example 4
6. Example 5
ANNA COMMUNITY DEVELOPMENT CORPORATION
RESOLUTION NO. 2024-10-14
A RESOLUTION OF THE ANNA COMMUNITY DEVELOPMENT CORPORATION
APPROVING AND AUTHORIZING AN AGREEMENT AND THE EXPENDITURE OF
FUNDS FOR MARKETING AND PROMOTIONAL PURPOSES
WHEREAS, the Anna Community Development Corporation (the “CDC”) wishes to
expend funds for marketing and promotional purposes to provide updated photography
and videography for the EDC webpage, marketing brochures, and digital and social
media campaigns; and
WHEREAS, the Board of Directors finds that this project and expenditure is to promote
new or expanded business development;
NOW THEREFORE, BE IT RESOLVED BY THE ANNA COMMUNITY
DEVELOPMENT CORPORATION, THAT:
Section 1.Recitals Incorporated
The recitals set forth above are incorporated herein for all purposes as if set forth in full.
Section 2.Approval of Funding
The CDC hereby authorizes the Board President to execute a contract for marketing
and promotional services with The Batdrone and to charge the CDC’s contract services
line item in an amount not to exceed $5,000 in the Fiscal Year 2024-2025 for marketing
and promotional services for community and economic development purposes.
PASSED AND APPROVED by the Anna Community Development Corporation this 3rd
day of October 2024.
APPROVED:
_____________________________
Bruce Norwood, CDC President
ATTEST:
________________________________
Nate Pike, CDC Vice-President
Item No. 5.d.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Consider & Discuss timing and availability for the Charette process with Toole Design
for the Interurban Pedestrian Thoroughfare design.
SUMMARY:
Toole Design has asked EDC staff to provide them with a list of possible dates and
times over the next few months in order to proceed forward with the design charette
step outlined within their scope of work for the Interurban Pedestrian Thoroughfare
project. This is a four-day process in which the design team will collaborate with the
City, key stakeholders, and the public to develop and refine design concepts for the
vision of the pedestrian-only thoroughfare.
After collectively receiving input from all participating parties, the design team will then
narrow it down to at least two design concepts and provide sketches for us to review. By
the end of the charrette process, the goal is to have a final designed concept to move
forward to the engineering team.
STAFF RECOMMENDATION:
Staff is looking for feedback from the Board to decide the best timing over the next few
months for the four-day charrette process.
ATTACHMENTS:
1. Next Steps
Next Steps
Item No. 6.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Director's Report.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 6.a.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Strategic Plan Update
SUMMARY:
Bernie Parker, Director of Economic Development, to give a brief overview of what staff
has been working on and future initiatives.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
1. September 2024 Strategic Plan Update
Economic Development
Strategic Plan Highlights
September 2024
Economic Development Manager, Salena Tittle, completed the
Sales Tax Workshop in Fort Worth hosted by TEDC as part of her
professional development.
The Anna Economic Development Corporation welcomed Natasha
Roach as the new Assistant Director.
EDC staff completed the Annual Report.
EDC Staff attended the Grand Opening of Einstein Bros. Bagels.
EDC staff attended the 30 Year Celebration for Cooksey
Communication marketing team.
Economic Development Manager, Salena Tittle, had the pleasure of
providing the Rattan Elementary Fourth Graders with a tour of the
Municipal Complex and explaining job functions of each
department.
EDC staff is currently working on updating our marketing imagery
for 2025.
Measureables
September 2024 New Newsle t t er Subscri bers :
3 (2 ,145 tota l )
New LinkedI n Fo l lower s : 18
(1,51 4 total)
Busine s s R etention
Expa n s io n Co ntac t s: 5
Real Estate Bro ker /
Dev elo per Me etings : 1 0
Co nstr u cti on /
Arc h itectura l Meeti ng s: 3
Item No. 6.b.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Financial Report / Sales Tax Update
SUMMARY:
Bernie Parker, Director of Economic Development, to advise the Board on the overall
sales tax for the month of July 2024, which is up roughly 30.9% from the previous year,
July 2023.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
1. 2024 Monthly Sales Tax Report
% Change
2023-24 Collections from 2022-23 Collections
Monthly Prior Year Monthly
October 655,358$ 25.5% 522,386$
November 695,026 28.0% 542,873
December 768,837 23.5% 622,388
January 566,981 24.8% 454,358
February 621,381 34.2% 463,016
March 723,838 19.5% 605,483
April 647,636 17.4% 551,653
May 699,251 18.1% 591,858
June 835,007 31.5% 634,824
July 785,388 30.9% 600,214
August 656,241
September 707,590
6,998,703$ 6,952,884$
Budget: 6,753,000 103.6% 6,753,100
CITY OF ANNA
Schedule of Sales Tax Collections
For the month July 31, 2024
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
Monthly Sales Tax Collections:
3 Year Comparison
FY2021-22 FY2022-23 FY2023-24
Item No. 6.c.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Event Updates & Upcoming Events
SUMMARY:
Anna Fest:
The 2024 Anna Fest will be held on Saturday, October 5th, here at the Municipal
Complex from 12:00 p.m. - 4:00 p.m. The event will have live music, great food, games,
and a beer & wine garden.
Boo Bash:
The Greater Anna Chamber of Commerce and the City of Anna will be hosting Boo
Bash on Saturday, October 19th, from 12:00 p.m. - 4:00 p.m. The family fun event will
be held at Slayter Creek Park and will include games, food trucks, vendors, and a
Halloween costume contest for the kids.
STAFF RECOMMENDATION:
N/A
ATTACHMENTS:
Item No. 7.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Closed Session.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 8.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Reconvene into open session and take any action on closed session items.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS:
Item No. 10.
EDC/CDC Agenda
Staff Report
Meeting Date: 10/3/2024
Staff Contact:
AGENDA ITEM:
Adjourn.
SUMMARY:
STAFF RECOMMENDATION:
ATTACHMENTS: